NAVEEN KUMAR

Contributed to the migration of campaigns from the V7 instance to the V8 instance.

Performed peer review for others' campaign.

Client communication.

I worked in Adobe Workfront, keeping track of the overall progress.

Worked with QA for testing and UAT.

Unica Campaign Consultant

Building end-to-end campaign for Inbound, Outbound

Held training session internal resources and client.

Led Adobe Journey Optimizer and Campaign Classic implementations for enterprise clients.

Supported Adobe Experience Platform integrations and troubleshooting.

Spearheaded migration of campaigns from SAS to Adobe platforms for T-Mobile, improving operational efficiency.

Designed and executed multi-channel campaigns (Email, SMS, Push) with advanced segmentation.

Implemented automated A/B testing workflows, increasing open rates by 24%.

Engineered and maintained complex campaign workflows using Adobe Marketing Cloud.

Delivered multi-channel campaigns and resolved API/workflow issues.

Presented campaign performance insights to stakeholders and guided strategic improvements.

Architected dynamic cross-channel campaigns in ExactTarget.

Managed campaign lifecycle, documentation, and client communications.

Collaborated with global clients to translate business needs into technical solutions.

Provided Level 1 & 2 support for AT&T U-verse services.

Diagnosed and resolved VOIP, IPTV, and network issues using CRM tools.

Handled Outlook configuration, hardware maintenance, and network setup.

Managed DNS, DHCP, and Active Directory environments.