Naveen Kumar
Chennai
Summary
Data-driven Marketing Analyst with 3+ years of experience in B2B SaaS and Gen AI. Skilled in CRM automation, ABM strategy, cold outreach, and demand generation. Scaled CRM records by 5x and boosted SQL conversions through automated workflows and enrichment. Adept with HubSpot, ZoomInfo, Apollo, and Mailshake to drive campaign success and pipeline growth.
Overview
4
4
years of professional experience
1
1
Certificate
Work History
Marketing Analyst
Pando.ai
Chennai
11.2022 - Current
- Created and managed impactful email campaigns for inbound and outbound marketing.
- Developed personalized outreach strategies for target accounts using Account-Based Marketing techniques.
- Collaborated with Demand Generation team to execute targeted micro-campaigns for high-intent segments.
- Scaled CRM database from 40K to over 250K records through strategic data integration and user engagement.
- Researched target companies and built detailed profiles to support Sales team prospecting efforts.
- Maintained accurate CRM records to enhance alignment across go-to-market teams and improve campaign tracking.
Email Marketing Specialist
Mitsogo Technologies
Chennai
12.2021 - 11.2022
- Developed and optimized email automation workflows to enhance customer navigation through sales funnel.
- Managed comprehensive email campaigns, tracking performance, conducting A/B testing, and analyzing data for maximum engagement.
- Executed targeted outreach campaigns via LinkedIn Sales Navigator and cold email strategies, generating qualified appointments consistently.
Education
MBA - Marketing & Logistics
SCSVMV University
12.2020
B.Com - Computer Applications
VIT University
12.2018
Skills
- Email Marketing
- CRM Automation
- ABM Strategy
- Lead Generation
- Cold Outreach
- Campaign Management
Certification
- AI in Product Management, Airtribe, 03/01/25, 06/30/25
- Advanced Digital Marketing, Digital Scholar, 04/01/21, 10/31/21
Timeline
Marketing Analyst
Pando.ai
11.2022 - Current
Email Marketing Specialist
Mitsogo Technologies
12.2021 - 11.2022
B.Com - Computer Applications
VIT University
MBA - Marketing & Logistics
SCSVMV University
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Tools And Technologies
HubSpot, ActiveCampaign, Mailchimp, Mailshake, Outplay, SalesHandy, Sprouts, ZoomInfo, Apollo, Lusha, LinkedIn Sales Navigator, Clay, SEMrush, Google Analytics, Microsoft Office, Buffer, Bamboox
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