Summary
Overview
Work History
Education
Skills
Software
Timeline
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Naveen Kumar

SEM Analyst
Trivandrum,Kerala

Summary

An Digital Enthusiast eager to innovate and create tides in the field of Digital Marketing smart work. Excellent reputation for resolving problems & a great team player. Energetic to learn & implement new technologies. Experienced Digital Marketer with over 5 years of experience in the industry.

"Speak to the right audience at the right time" & "Alone we can do so little; together we can do so much" - are my mottos

Overview

5
5
years of professional experience
4
4
years of post-secondary education
3
3
Languages

Work History

SEM Analyst

Uplers
Ahmedabad, Gujarat
09.2021 - Current
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Created content strategies for digital media.
  • Developed paid client advertisements for European & Singapore markets and achieved an average of 5000 registrations per day with CPR of $1.02 [Poland].
  • Developed and implemented performance improvement strategies via A/B Testing and improved the overall account performance by 35%
  • Implemented retargeting / remarketing strategies via customer behavior analysis. This helped in the reduction of cpr from $4 to $2.50 [France] which is 37.5% improvement.
  • Developed team strategies to overcome workload and managed to improve overall team performance.
  • Created and implemented brand-uplift marketing strategies.

Senior Digital Marketing Executive

Claruz Digital Solutions
Trivandrum, Kerala
05.2018 - 05.2021
  • Collaborated with team to investigate critical SEO-related issues and provided impactful solutions. This helped to improve the domain authority of the website by 5 - 10%.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords with the help of A/B testing.
  • Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
  • Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
  • Through customer behavior analysis created marketing funnels which helped in increased lead generation conversion ration by 30% and reduced overall website bounce rate to 42% from 70% [For an US based real estate website].
  • Captured High-Value clients by generating innovative proposals and marketing strategies.
  • Researched and analyzed competitor website and advertising links to gain insight into new strategies.
  • Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
  • Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
  • Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.


Digital Marketing Executive

Analyse Digital Business Solutions Pvt. Ltd.
Trivandrum, Kerala
10.2016 - 04.2018
  • Increased brand awareness through creation and management of social media channels.
  • Implemented weekly promotional and editorial strategies to improve customer engagement across all channels.
  • Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
  • Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
  • Developed insights on marketing campaigns to assess performance against goals.
  • Increased brand awareness through creation and management of social media channels, boosting social media engagement by 61%.
  • Developed paid client ads for use on diverse social media platforms.

Education

B.TECH - Electronics And Communication Engineering

Mohandas College Of Engineering And Technology
Trivandrum
08.2012 - 08.2016

Skills

Marketing Strategy

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Software

Google Analytics

Google Search Console

Optimizely

Google Ads

Google Ads Editor

Canva

Google Tag Manager

Appsflyer

Semrush

Ahref

Spyfu

Google Keyword Planner

Ubersuggest

Timeline

SEM Analyst

Uplers
09.2021 - Current

Senior Digital Marketing Executive

Claruz Digital Solutions
05.2018 - 05.2021

Digital Marketing Executive

Analyse Digital Business Solutions Pvt. Ltd.
10.2016 - 04.2018

B.TECH - Electronics And Communication Engineering

Mohandas College Of Engineering And Technology
08.2012 - 08.2016

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