Google Analytics
Naveen Kumar
SEM Analyst
Trivandrum,Kerala
Summary
An Digital Enthusiast eager to innovate and create tides in the field of Digital Marketing smart work. Excellent reputation for resolving problems & a great team player. Energetic to learn & implement new technologies. Experienced Digital Marketer with over 5 years of experience in the industry.
"Speak to the right audience at the right time" & "Alone we can do so little; together we can do so much" - are my mottos
Overview
5
5
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
SEM Analyst
Uplers
Ahmedabad, Gujarat
2021.09 - Current
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Created content strategies for digital media.
- Developed paid client advertisements for European & Singapore markets and achieved an average of 5000 registrations per day with CPR of $1.02 [Poland].
- Developed and implemented performance improvement strategies via A/B Testing and improved the overall account performance by 35%
- Implemented retargeting / remarketing strategies via customer behavior analysis. This helped in the reduction of cpr from $4 to $2.50 [France] which is 37.5% improvement.
- Developed team strategies to overcome workload and managed to improve overall team performance.
- Created and implemented brand-uplift marketing strategies.
Senior Digital Marketing Executive
Claruz Digital Solutions
Trivandrum, Kerala
2018.05 - 2021.05
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions. This helped to improve the domain authority of the website by 5 - 10%.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords with the help of A/B testing.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
- Through customer behavior analysis created marketing funnels which helped in increased lead generation conversion ration by 30% and reduced overall website bounce rate to 42% from 70% [For an US based real estate website].
- Captured High-Value clients by generating innovative proposals and marketing strategies.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
Digital Marketing Executive
Analyse Digital Business Solutions Pvt. Ltd.
Trivandrum, Kerala
2016.10 - 2018.04
- Increased brand awareness through creation and management of social media channels.
- Implemented weekly promotional and editorial strategies to improve customer engagement across all channels.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Developed insights on marketing campaigns to assess performance against goals.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 61%.
- Developed paid client ads for use on diverse social media platforms.
Education
B.TECH - Electronics And Communication Engineering
Mohandas College Of Engineering And Technology
Trivandrum 2012.08 - 2016.08
Skills
Marketing Strategy
Media Plan Creation
Online User Interaction Tracking
Paid Advertisements
Search Engine Optimization
Social Media Management
Lead Generation
Web Analytics
Brand Awareness
A/B Testing
Click Funneling
User Behavior Analysis
Universal App Campaigns
Software
Google Search Console
Optimizely
Google Ads
Google Ads Editor
Canva
Google Tag Manager
Appsflyer
Semrush
Ahref
Spyfu
Google Keyword Planner
Ubersuggest
Timeline
SEM Analyst
Uplers
2021.09 - Current
Senior Digital Marketing Executive
Claruz Digital Solutions
2018.05 - 2021.05
Digital Marketing Executive
Analyse Digital Business Solutions Pvt. Ltd.
2016.10 - 2018.04
B.TECH - Electronics And Communication Engineering
Mohandas College Of Engineering And Technology
2012.08 - 2016.08