NAVEEN PANDEY
RAIPUR
Summary
Dynamic Senior Marketing Executive with a proven track record at SMC Hospitals, excelling in strategic planning and digital marketing. Successfully developed integrated campaigns that enhanced brand awareness and drove sales growth. A strong leader adept at market analysis and performance metrics, fostering collaboration across teams to achieve ambitious objectives.
Overview
16
16
years of professional experience
Work History
Senior Marketing Executive
SMC HOSPITALS
RAIPUR
09.2022 - Current
- Assessed marketing campaigns using key metrics and performance indicators.
- Provided leadership direction on developing integrated marketing plans across both traditional and digital platforms.
- Identified opportunities for improvement within existing processes and procedures.
- Coordinated marketing events for showcasing product and service offerings.
- Expanded new businesses by developing powerful sales, advertising and marketing campaigns.
- Created sales strategies to promote advertising offerings and motivate larger deals.
- Developed and implemented marketing strategies to increase brand awareness and sales.
- Facilitated cross-functional team meetings to align marketing objectives with overall business goals.
- Monitored competitors' activities to stay ahead in the market.
- Created and managed monthly marketing reports, analyzing performance metrics to inform strategic decisions.
- Implemented customer loyalty programs that increased repeat business.
- Developed marketing strategies based on corporate objectives and market trends.
- Prepared detailed marketing forecasts on daily, weekly and quarterly basis.
- Completed day-to-day duties accurately and efficiently.
Marketing Manager
VARDAAN HOSPITAL
RAIPUR
02.2015 - 06.2022
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Marketed research and analyzed data to identify and define audiences.
- Supervised a team of junior marketers in executing various projects.
- Coordinated with sales teams to develop mutual approaches to problems and opportunities.
- Recommended policy changes to improve marketing tactics and strategies.
- Developed and implemented marketing strategies to increase brand awareness and sales.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Planned events such as webinars or seminars to engage customers.
- Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
- Collected and analyzed market research data for use in forecasting.
- Produced ideas for promotional events or activities and organized them efficiently.
- Identified opportunities for new client acquisition through various marketing channels.
- Formulated and launched marketing and promotional campaigns to maximize profits.
- Collaborated with other departments to coordinate strategic marketing activities.
- Monitored competitors' activities to keep up with industry trends.
- Developed and managed digital marketing campaigns.
- Interviewed and hired talented individuals to add value to marketing team.
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
- Worked with management team to oversee and monitor marketing strategy.
- Completed day-to-day duties accurately and efficiently.
HR MANAGER
SAI BABA HOSPITAL
RAIPUR
04.2013 - 11.2015
- Suggested promotions and wage increases according to employee performance.
- Handled employee discipline and termination to address policy infractions.
- Responded promptly to employee inquiries about policies or procedures.
- Administered employee benefits and led open enrollment process, informing and coaching employees.
- Prepared and led new employee orientation to familiarize with company policies, procedures, culture and campus.
- Created and updated personnel files by entering information in HRIS.
- Communicated with supervisors to plan and review employee evaluations.
- Scheduled meetings with employees to address concerns and grievances.
- Monitored attendance records and leave requests for accuracy and completeness.
- Coordinated training programs for new employees and existing staff members.
- Provided HR consultation services to leadership and department heads.
- Conducted employee performance reviews and implemented corrective actions to increase productivity.
Assistant HR Manager
SHUBH AUTOMOBILES
JABALPUR
02.2009 - 02.2013
- Liaised between management and employees by relaying work information, adjustments and grievances.
- Monitored attendance records and leave requests for accuracy and completeness.
- Administered employee benefits and led open enrollment process, informing and coaching employees.
- Prepared presentations to company executives regarding employee performance and retention trends.
- Scheduled meetings with employees to address concerns and grievances.
- Prepared reports summarizing recruitment activities, turnover rates, absenteeism trends.
- Developed and implemented HR strategies to improve employee engagement and retention.
- Created and maintained personnel records, such as hiring documents, benefits information and payroll data.
- Directed HR programs, policies and processes to improve operational efficiency.
- Managed payroll processing for all employees using ADP Workforce Now software.
- Managed full-cycle human resource operational activities to maximize HR employee performance.
- Provided HR consultation services to leadership and department heads.
- Created programs aimed at enhancing organizational culture through team-building activities.
- Launched wellness plans to reduce stress, boost morale and increase productivity.
- Assisted in the recruitment and selection process, including job postings, screening resumes, conducting interviews and reference checks.
- Suggested promotions and wage increases according to employee performance.
- Performed regular audits of HR processes to ensure accuracy of information stored in HR systems.
- Conducted employee performance reviews and implemented corrective actions to increase productivity.
- Analyzed data from exit interviews to determine areas of improvement within the organization.
- Reported on workplace health and safety compliance to superiors.
- Held exit interviews and documented information discussed with employees.
- Monitored employee attendance records to identify patterns of absences or tardiness.
- Identified operational weaknesses to improve or innovate people, programs and processes.
- Conducted new hire orientations to provide information about company policies and procedures.
Education
MBA - MARKETING & HR
MALWA INSTITUTE OF MANAGEMNET & TECNOLOGY
INDORE03-2008
Bachelor of Computer Applications - Computer And Information Systems
CCC COLLEGE
JABALPUR03-2007
12 TH - Mathematics
OPM SHIKSHAN KENDRA
SHAHDOLSkills
- Strategic planning
- Digital marketing
- Brand management
- Lead generation
- Sales strategy
- Public relations expert
- Sales promotions
- Sales strategies
- Market analysis
- Performance metrics
- Campaign management
Languages
Hindi
First Language
English
Intermediate (B1)
B1
CHATTISGARHI
Advanced (C1)
C1
Timeline
Senior Marketing Executive
SMC HOSPITALS
09.2022 - Current
Marketing Manager
VARDAAN HOSPITAL
02.2015 - 06.2022
HR MANAGER
SAI BABA HOSPITAL
04.2013 - 11.2015
Assistant HR Manager
SHUBH AUTOMOBILES
02.2009 - 02.2013
MBA - MARKETING & HR
MALWA INSTITUTE OF MANAGEMNET & TECNOLOGY
Bachelor of Computer Applications - Computer And Information Systems
CCC COLLEGE
12 TH - Mathematics
OPM SHIKSHAN KENDRA
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