Naveen Soma
Hyderabad
Summary
8+ years of experience in Web Analytics and Digital Marketing, with a strong focus on Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Data Studio. Skilled in end-to-end implementation of GA4 and GTM, ensuring accurate data collection and advanced tracking. Expertise in data visualization using Looker Studio, delivering insightful, actionable reports to drive informed business decisions.
Overview
10
10
years of professional experience
Work History
Senior Consultant
Capgemini
Hyderaabd
05.2023 - Current
- Led the end-to-end implementation of Google Analytics 4 (GA4) and Google Tag Manager (GTM), including custom event tracking, custom dimensions, and user journey mapping, to improve data accuracy and deliver actionable business insights.
- Designed and optimized comprehensive dataLayer schemas for both web and mobile platforms, facilitating precise data collection for e-commerce tracking, user behavior analysis, and multi-channel attribution.
- Provided strategic leadership by managing cross-functional teams, and collaborating with clients to align tracking solutions with business objectives.
- Leveraged advanced debugging tools such as GA4 DebugView, GTM preview mode, and network logs to diagnose and resolve tracking discrepancies, ensuring data integrity, and operational excellence.
- Conducted training sessions for new team members, equipping them with the technical knowledge and best practices required for GA4 and GTM implementations, fostering a culture of continuous learning and technical excellence.
Consultant
SARAS Analytics
Hyderabad
05.2022 - 05.2023
- Set up and managed Firebase and Adjust for app analytics, creating dataLayer specifications to capture user behavior, ad performance, and in-app events, ensuring accurate data tracking and attribution.
- Delivered end-to-end analytics solutions for e-commerce websites, including event tracking, data collection strategies, and collaborating with clients to provide insights and optimize their digital performance.
- Identified and resolved event tracking issues by leveraging GA4 DebugView, GTM preview mode, and network requests, ensuring accurate event capture, data integrity, and seamless analytics implementation.
- Built dynamic dashboards using Looker Studio to visualize key performance indicators (KPIs), user behavior, and marketing performance, enabling stakeholders to make data-driven decisions.
- Implemented and maintained cross-domain and cross-platform tracking solutions using GA4 and GTM, ensuring seamless user journey tracking across multiple websites and applications for accurate attribution and reporting.
Digital Marketing Manager
CHRP-INDIA Pvt. Ltd.
Hyderabad
02.2018 - 03.2022
- Implemented Google Ads tracking to measure campaign performance, optimize conversions, and ensure accurate data flow between Google Ads and analytics platforms.
- Created and managed Google Ads and Facebook campaigns while maintaining and optimizing social media accounts for better engagement and brand presence.
- Led the end-to-end implementation of web analytics for internal projects, including data tracking setup, tag management, and performance monitoring.
Digital Marketing Specialist
PBH & Co Pvt. Ltd.
Delhi
01.2015 - 01.2018
- Analyzed competitor websites to identify industry trends, optimize digital strategies, and implement data-backed marketing plans for improved performance and market positioning.
- Collaborated with clients to understand business goals, provide customized digital marketing solutions, and deliver ongoing support to drive sustainable growth and digital success.
- Designed, developed, and maintained responsive WordPress websites, implementing custom themes, plugins, and SEO best practices to enhance user experience and search engine visibility.
Education
B.Tech - Electrical, Electronics And Communications Engineering
VIT University
Vellore04-2013
Skills
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- BigQuery
- Server-side Tracking
- Firebase
- Social media Marketing
- Google Ads
Timeline
Senior Consultant
Capgemini
05.2023 - Current
Consultant
SARAS Analytics
05.2022 - 05.2023
Digital Marketing Manager
CHRP-INDIA Pvt. Ltd.
02.2018 - 03.2022
Digital Marketing Specialist
PBH & Co Pvt. Ltd.
01.2015 - 01.2018
B.Tech - Electrical, Electronics And Communications Engineering
VIT University
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