Naveena Prasad M
Bangalore
Summary
Dynamic Marketing and Communications Specialist with three years of experience in corporate communications, content strategy, and stakeholder engagement across diverse sectors, including financial services, education, and digital media. Expertise includes crafting high-impact communication materials that resonate with internal and external audiences while effectively managing intranet and digital channels. Proven ability to deliver consistent, brand-aligned messaging through strategic campaigns, events, and collaboration with leadership teams. Proficient in multimedia content creation and performance measurement, leveraging tools such as Canva, Adobe Suite, and various analytics platforms to drive engagement and achieve results.
Overview
3
3
years of professional experience
Work History
Marketing Communications Analyst
Zephyr Peacock India
12.2024 - Current
- Drafted business updates, quarterly and monthly reports, newsletters, and marketing/fundraising collaterals, maintaining high-quality, precise, and audience-focused messaging, in collaboration with portfolio managers and senior leadership.
- Led social media strategy, website content updates, and creation of graphics and video content using Canva and Adobe, ensuring engaging digital presence, and collaborated on campaigns with external marketing agencies and freelancers.
- Assisted in planning and execution of company-wide events, webinars, and leadership forums, including travel logistics, venue coordination, and overall event management.
- Supported investor and prospect relationship management by assisting in drafting questionnaires and communication materials, ensuring smooth and professional engagement.
Research Associate- Communications
The Centre of Excellence in Teacher Education, TISS
11.2023 - 07.2024
- Drafted and distributed newsletters, memos, and campaign updates for internal and external stakeholders, including students, faculty, and alumni, ensuring clear and audience-focused messaging.
- Ran and managed social media campaigns across LinkedIn, Instagram, Facebook, and Twitter, creating visually appealing and engaging collaterals using Canva and Adobe, resulting in measurable campaign reach and engagement.
- Produced multimedia content, including interview videos, event highlights, photography, and storytelling videos to strengthen institutional communication channels.
- Coordinated webinars, workshops, and student engagement initiatives for admissions, examinations, and campaigns, overseeing event planning, travel/logistics, and participant coordination.
- Assisted in updating website content, maintaining accuracy and timeliness, and contributed to bi-annual reports and other institutional publications.
Junior Content Writer
FirstCuriosity
08.2022 - 11.2023
- Created engaging, SEO-optimised articles tailored to diverse audiences.
- Proofread and edited content for consistency, accuracy, and brand alignment.
Education
MA - English Literature
06.2022
BA - English Language and Literature
05.2020
Skills
- Marketing Communications
- Content Strategy
- Social Media Management
- Digital Campaigns
- Brand Storytelling
- Investor Relations
- Event Planning
- Cross-Functional Collaboration
- Graphic Design (Canva, Adobe, Powerpoint)
- Website Content Management
- Marketing Collateral Development
- Analytics & Reporting
Languages
English
Bilingual or Proficient (C2)
Malayalam
Bilingual or Proficient (C2)
Hindi
Upper intermediate (B2)
Interests
Reading
Writing
Traveling
Timeline
Marketing Communications Analyst - Zephyr Peacock India
12.2024 - Current
Research Associate- Communications - The Centre of Excellence in Teacher Education, TISS
11.2023 - 07.2024
Junior Content Writer - FirstCuriosity
08.2022 - 11.2023
Little Flower College, University of Calicut - BA, English Language and Literature
The English and Foreign Languages University - MA, English Literature