Passion to make a long term career in FMCG Industries, willingness to accept challenges as opportunity and aim for better personal growth and to contribute to organization's success through the use of my educational and professional skills. Driven Area Sales Executive with 8+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
9
9
years of professional experience
Work History
Area Sales Executive (SSO)
ALFRED VEDAM THOMAS (AVT & CO.LTD)
05.2023 - Current
Responsibilities: Handling the distributors Coimbatore & Tiruppur (14 Distributors and 1.8 cr monthly turnover)
Responsible for 3 SO's & 12 ISR's handling bulk traders in allover areas individually
Handling wholesaler's on scheduled time and making the orders flow
Have done depth market planning in each beat and increasing new outlets and HTS.
Track record of achieving 90% and above in the given targets
Keep following the team market discipline and hygiene
Increased the range selling which helped to achieve the target before JC.
Increased territory sales by implementing effective sales strategies and building strong customer relationships.
Collaborated with cross-functional teams to ensure timely delivery of products and services, enhancing customer experience.
Trained and mentored junior sales representatives to improve their skills and overall performance.
Optimized sales pipeline by effectively managing leads, inquiries, and follow-ups, resulting in higher conversion rates.
Provided regular sales forecasts and activity reports to keep leadership informed of progress toward goals, enabling quick adjustments as needed.
Hired, mentored and motivated sales professionals to service customer accounts and target metrics.
Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one.
Managed accounts to retain existing relationships and grow share of business.
Leveraged CRM tools to track interactions with clients efficiently, streamlining the entire sales process from prospecting to after-sales support.
Analyzed sales data regularly to identify areas for improvement or adjustments in strategy as needed for ongoing success.
Area Sales Executive
RELIANCE CONSUMER PRODUCTS (STAPLES)
01.2023 - 04.2023
Responsibilities: Handling the distributors & SS in Coimbatore, Tiruppur, Erode, Kaur, Salem, Krishnagiri & The Nilgiris
Overall (5 Distributors and 7 to 10 lakhs monthly turnover)
Responsible for 21 CSO's & Sales representatives
Planning and launching products and handling bulk traders in all areas respectively
Motivating team to sales and regular meeting and follow up's for target and incentive
Signature outlets creations and getting reports from team and generating spreadsheets to company
Merchandising planning and providing displays to the signature outlets
Insight knowledge about competitive price and updating on a daily basis
Secondary schemes operating and reimbursement on time to distributors
ROI Workouts for distributors
Managing weekly review meeting for subordinates.
Area in Charge
EVEREST FOOD PRODUCTS PVT LTD (EVEREST MASALA)
09.2017 - 01.2022
Responsibilities: Handling the distributors in Pondicherry, cuddalore, Viluppuram, kallakurichi, Thiruvannamalai, Chengalpattu, Nagapattinam, Vellore districts and karaikal
Overall (25 Distributors and 35 lakhs monthly turnover)
Transferred from Pondicherry to Coimbatore by (Dec-2021), Handling the distributors in Coimbatore, Tiruppur, The nilgiris, Salem Overall (15 Distributors and 60 lakhs monthly turnover)Retail business coordination
Handling and managing 2 TSI & 15 Sales representatives, assigning targets & follow-ups
Achieving targets month wise and achieving growth of 30% net growth comparing last year sales
District wise planning and assigning Sub stockiest for convenient local supply
Giving on time salary to Sales representative from distributors, and following handling Secondary claims on time to ensure without delay month wise
Writing secondary scheme claims month wise as per company norms and following up to receives on time for distributor's satisfaction
Weekend & Month end orders planning as per secondary sales
Monitoring competitive brand and plan schemes according to market needs and competitors
Following up payments on time to C&F
Ensuring market staff discipline in market by working with them, leading & tracking them for better results.
Increased territory sales by implementing effective sales strategies and building strong customer relationships.
Delivered compelling product presentations to prospective customers, leading to successful closing of deals.
Boosted revenue by identifying new market opportunities and targeting key prospects.
Maintained a thorough knowledge of industry trends and competitor offerings, allowing for strategic positioning within the market.
Trained and mentored junior sales representatives to improve their skills and overall performance.
Managed key accounts, ensuring high levels of service quality and fostering long-term relationships.
Optimized sales pipeline by effectively managing leads, inquiries, and follow-ups, resulting in higher conversion rates.
Achieved consistent sales growth by setting ambitious targets and devising action plans to reach them.
Organized promotional events that showcased company products and captured the attention of target audiences, driving brand awareness.
Analyzed sales data regularly to identify areas for improvement or adjustments in strategy as needed for ongoing success.
Monitored sales team performance, analyzed sales data, and reported information to area managers.
Provided impactful sales training and motivated sales team members to drive revenue growth.
Area Sales Executive
STR Food Products: (Nellai Masala)
04.2015 - 08.2017
As it is new product SS and Distributors are appointed in assigned territory.
Group work launching new product training to SR
Handling the distributors in Pondicherry, Cuddalore, Tirunelveli
Retail business co-ordination
Handling sales representative in 2 districts
Achieving targets as per company norms
District wise planning covering town and rural
Weekend closing stock checking
Providing customers with relevant information about our brand to the market
Making payments from Super stockiest, distributors & maintaining smooth transaction between them
Giving regular feedback and information of our brand and competitive activity
Ensuring field discipline, MIS report
Reporting to Managing director.
Boosted sales performance by identifying and targeting high-potential leads.
Analyzed competitors'' offerings, adjusting sales tactics to maintain a competitive edge.
Provided exceptional pre-and post-sales support, ensuring client satisfaction at all stages of the process.
Recommended and implemented strategic initiatives targeting new business to increase sales from scratch.
Education
High School Diploma -
San Jose Matric Higher Secondary School
Mettupalayam
03.2012
BBA -
Norwich Institute of Management Studies (NIMS)
Coimbatore, India
04.2015
Skills
MS Office, MS Excel &MS PowerPoint
Professional attitude and self-motivated with strong work ethics of a self-starter A strong Candidature with intellectual horsepower and excellent problem solving skill A highly motivated and enthusiastic person, efficient in conversation that meets customer's requirements with good quality Honest, dedicated, flair to learn new things, fast learner and patient researcher Ability to handle teams
New Business Development
Sales Operation
Competitive Analysis
Analytical Thinking
Territory Management
Relationship Building
Sales Reporting
Team Leadership
Sales Training
Languages
Tamil & English
Personal Information
Passport Number: J0013392
Father's Name: Natarajan
Date of Birth: 10/26/91
Gender: Male
Nationality: Indian
Marital Status: Married
Extracurricular Activities
Painting & Gardening
Disclaimer
I hereby declare that the above furnished information is true to the best of my knowledge.
Timeline
Area Sales Executive (SSO)
ALFRED VEDAM THOMAS (AVT & CO.LTD)
05.2023 - Current
Area Sales Executive
RELIANCE CONSUMER PRODUCTS (STAPLES)
01.2023 - 04.2023
Area in Charge
EVEREST FOOD PRODUCTS PVT LTD (EVEREST MASALA)
09.2017 - 01.2022
Area Sales Executive
STR Food Products: (Nellai Masala)
04.2015 - 08.2017
High School Diploma -
San Jose Matric Higher Secondary School
BBA -
Norwich Institute of Management Studies (NIMS)
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