Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Naveen Kumar Singh

Zirakpur

Summary

A highly accomplished professional with over 13 years of experience in produce supply chain management, sales planning, and retail operations. Expertise in sourcing

Expertise in handling End-to-End business, delivering Profitability by owning key functions including Sourcing, Promotions, Sales and Supply Chain. An execution focused leader with a successful record in incubating and growing businesses and delivering P&L of large well-established business. Adept in sales analysis, product performance assessment, and strategic procurement alignment to drive revenue growth and amplify brand success

Overview

15
15
years of professional experience
1
1
Certification

Work History

Manager Procurement

FRESHCORE PROVISIONS PVT LTD
Chandigarh
04.2023 - Current
  • Established and maintained strong partnerships with key suppliers and farmers, ensuring a steady and cost-effective supply of fresh produce.
  • Fostered trust and collaboration to drive long-term, mutually beneficial relationships..
  • Conducted in-depth market research to stay ahead of industry trends and pricing fluctuations.
  • Adjusted procurement and sales strategies to maximize profitability and competitiveness.
  • Collaborated with operations teams to optimize inventory levels and ensure timely delivery, aligning with customer demands
  • Directed regional farm clusters, overseeing harvesting and post-harvest processes to ensure operational efficiency.
  • Monitored product quality and adherence to industry standards, implementing corrective measures to address non-compliance.
  • Maintained rigorous quality checks to uphold brand reputation and customer satisfaction.
  • Optimized transportation methods, including part load, full truck load, and air freight, for perishable fruits.
  • Developed and executed logistics plans for transporting produce from local farms to clusters, and warehouses.

Regional Manager (Fresh Produce)

Meesho
Zirakpur
02.2022 - 06.2025
  • Procurement of Fresh Produce ,Meat & Chicken per company requirement and plan
  • • Forecast weekly consumption and plan sourcing as per demand
  • • Benchmark market and mandi price on daily basis
  • • Developed and maintained professional relationships with vendors, brokers and Costumers personnel

Regional Procurement Manager

Absolute Foods
Chandigarh
07.2022 - 03.2024
  • Managed supplier relationships to ensure quality of goods or services provided met contractual requirements.
  • Responsible for Buying, sales, Direct Farm sourcing, vendor enrollment and development of East and North region Lead a team of 15 people delivering over 8-10 CR sales annually.
  • Collaborate with the sales team for efficient demand planning and better outcomes
  • Connect and manage stock across pan-India mandis to meet regional demand effectively
  • Manage supply chain operations for efficient stock availability across India.
  • Monitor financial performance, ensuring alignment with business goals and profitability targets.

.

Logistics & Supply Manager

Udaan.com
Zirakpur
11.2019 - 01.2022
  • Maintain supplier and buyer relationships.
  • Last mile vendor development & hand-holding for vendor partner sustainability.
  • Benchmarking market prices and trends.
  • Daily shipping of 160 tons of food load, maintaining NDD percentage to 98%+, with 2% RTO in a B2B environment.
  • Coaching, developing, and training drivers, as well as delivery partners, to gel with company delivery practices.
  • A robust understanding of the LM console and WMS system is necessary to avoid any inventory breaches.
  • Planning and Execution of new pin code (business area) & forecast Cost, LM, manpower, with city & cluster Head
  • Planning monthly supply costs with manpower costs, FM costs, and LM costs alignment for YOY plans.

Buyer (Fruit & Vegetable )

FUTURE CONSUMER LIMITED
Zirakpur
07.2018 - 10.2019
  • Procurement of the best quality fresh produce, meat, and chicken as per company norms.
  • Negotiated for prices of produce and monitored logistic cost of processes.
  • Developed and maintained professional relationships with vendors, brokers and store personnel.
  • Sources Product Direct from Producer to DC, to supply fresh quality to our stores & manage DC margin 10% to 14%
  • Buy imported fruit and vegetables from Delhi Mandi, which articles are not available in the local mandi, to maintain a variety of unique items.
  • Forecast weekend and big day qty and offer cost to provide best rate on offer article to store for beet market sale and archive new goals
  • Maintain 90% + Fill rate with good quality Fruit and Vegetables.

Buyer Fresh Fruit & Vegetable & Fresh

Bigbasket.com
Chandigarh
12.2016 - 06.2018
  • Daily procurement of quality Fruit and vegetable as per company parameter
  • Achieving top line and bottom-line targets MOM
  • Negotiating prices of produce and monitored logistic cost of processes.
  • Market price Bench marking and Upload completive prices on site with GM intactness
  • Monitored and analyzed sales data of past years and prepared forecast for coming year.
  • Maintain balanced indenting of Fruit & vegetable based on sales trend
  • Maintain FMCG food, Dairy and bakery stock availability, Offer & benchmark all top 500 item on weekly basis.
  • Coordinate with HO Team for Planning Paper add & marketing related, promotion & offer.
  • Maintain 100% seasonal produce availability on website for customer’s better experience.
  • Maintain Ageing stock and plan liquidation & do master correction to remove low moving item.

Team Leader

Walmart India
Zirakpur
03.2010 - 11.2016

Responsible to deliver sales of entire fresh category that are fruits and vegetables, Meat and Dairy through proper

coordination with category buyers. Floor level execution with best in class display standards, POP compliance, Local

mandi procurement of fruits and vegetables. Co-ordination with Horeca team to push sales of fresh category, Price

negotiation with buyers as per market trend and cater end to end execution of bulk orders. Handled 2cr per month

business of fresh category

Key Highlights:

Imported fruits destination - Developed and managed healthy base of reseller and wholesale buyers and

make Walmart store a destination for Imported. By getting Proper market knowledge in terms of quality, size

Specs, origin of produce coordinated with category buyers, and achieved extraordinary results.

  • Frozen Category achieved double digit growth through training on product handling and uses. Educated customers on Thawing and refrigeration norms of thawed non veg, Shelf life and all food safety norms ofFSSAI.
  • Developed HORECA accounts by visiting and meeting with chefs and buyers. Understand their need like

Different cuts of poultry and meat, size of bird and goat, Requirement of Cheese, Butter and other dairy

products. Ma ke a sustainable business of 5cr per year in HORECA.

  • Fruits and vegetables buying penetration clocked 50%+and above with healthy ABV . Top in pan In

Education

PGDM - Marketing

UPTU
Azamgarh
07-2017

Bachelor of Arts - Social Since

GANDHI MAHA VIDYALAY University
Azamgarh
07-2009

Skills

  • Buying and merchandising fresh
  • Negotiation and communication
  • Supply Chain Management
  • Vendor Management
  • National Product Sourcing Fruit and Veg
  • Sap ,Smart ,WMS, Logistic Consol,MS office
  • Data analysis

Certification

Successful Negotiation: Essential Strategies and Skills - University of Michigan .

Blockchain in Supply Chain Management - Udemy

Six Sigma Yellow Belt Certification - Anexas Europe

. YBDL190222/081/33

Google Digital Marketing - Google

Timeline

Manager Procurement

FRESHCORE PROVISIONS PVT LTD
04.2023 - Current

Regional Procurement Manager

Absolute Foods
07.2022 - 03.2024

Regional Manager (Fresh Produce)

Meesho
02.2022 - 06.2025

Logistics & Supply Manager

Udaan.com
11.2019 - 01.2022

Buyer (Fruit & Vegetable )

FUTURE CONSUMER LIMITED
07.2018 - 10.2019

Buyer Fresh Fruit & Vegetable & Fresh

Bigbasket.com
12.2016 - 06.2018

Team Leader

Walmart India
03.2010 - 11.2016

PGDM - Marketing

UPTU

Bachelor of Arts - Social Since

GANDHI MAHA VIDYALAY University
Naveen Kumar Singh