Navendu Y. Shah
Product Manager
Borivali (W)
Summary
Seasoned Sales & Marketing professional with over 20 years of experience in strategic planning, execution, and decision-making within the Pharmaceutical and Medical Device sectors. Proven expertise in developing and implementing impactful marketing strategies and communication tactics. Successfully launched multiple products in the Indian market. Strong interpersonal and communication abilities – both written and verbal – with a reputation for ethical work practices. Effective team player and independent contributor, with a demonstrated ability to train and mentor both field and office staff.
Overview
21
21
years of professional experience
4
4
Language
Work History
Product Manager – India & South Asia
Abbott Vascular
10.2023 - Current
- Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns and monitor sales performance to effectively market assigned products/services.
- Monitor, analyze and evaluate product performance and customer feedback to generate new product ideas.
- Identify product/services changes to meet customer needs.
- Consistently track sales volume and revenue trends to identify performance patterns and support data-driven decision-making.
- Adapt plans to improve the sales performance of the product.
- Drive impactful branding and product visibility through AV symposiums and focused therapy sessions, while leading high-engagement training initiatives at national and regional congresses. Support regional sales teams in executing localized programs effectively, ensuring consistent message delivery and maximum market impact.
- Endovascular Business
Business Manager – India West
Abbott Vascular
08.2020 - 09.2023
- Leading a team of 01 Area Manager and 02 Distributor Sales Representative.
- Managing sales activities for a range of products.
- Executing the sales strategy to achieve the sales targets.
- Managing the sales force to meet the company’s sales goals.
- Involved in training Distributor sales Representative for Abbott Endovascular Products.
- Responsible to Train and Certify Newly Joined Team Members on Vessel Closure Therapy.
- Endovascular Business
- West Team has Achieved 107% of target for FY 2022, 10.78Cr with 36.55% Revenue Growth over 2021.
- Launched Project CAS in 2021- India West after which the market share grew from 8 % to 47 % by 2022 in Carotid Segment & from 4% to 41% in EPD Segment.
- West Team Bagged APAC award in Q1,2021 for Project CAS.
- West Team Achieved 119 % of Target for FY 2021, 7.9Cr with Revenue Growth of 5.4% over 2019.
- Mumbai Team Bagged Extramile Award in Q2, 2021 for excellent coordination & teamwork in successfully driving the KOL engagement initiatives.
- West Team Achieved 73 % of Target FY – 2020 (COVID – 19 Impact)
Area Manager – Mumbai& Gujarat
Abbott Vascular
05.2016 - 08.2020
- Managing sales activities for a range of products.
- Executing the sales strategy to achieve the sales targets.
- Managing the sales force to meet the company’s sales goals.
- Involved in training less experienced sales team members.
- Involved in training Distributor sales Representative for Abbott Endovascular Products.
- Responsible to Train and Certify Newly Joined Team Members on Vessel Closure Therapy.
- Endovascular Business
- West Team Achieved 104% of Target FY – 2019 with 7.5Cr Revenue.
- West Team Achieved 100% of Target FY – 2018.
- Was Awarded Endovascular Business Line Champion FY – 2018.
- West Team Achieved 101% of Target FY- 2017.
- Conducted Successful Training of 23 Coronary Team Members – West 1 and South 1 for Vessel Closure Therapy.
- Conducted Successful Training of 04 Endovascular Team Members – India for Vessel Closure Therapy.
Key Account Manager – Mumbai& Gujarat
Abbott Vascular
09.2013 - 04.2016
- Building the business of Abbott Endovascular products in Mumbai& Gujarat.
- Executing sales strategy to achieve the sales targets.
- Training doctors on equipment’s/devices with newer technology and assisting them in Cathlab during cases.
- Endovascular Business
- Achieved 101% of Target in 2016.
- Achieved 100% of Target in 2015. Bagged annual award for achievement and growth.
- Achieved 100% of the committed numbers in 2014. Bagged annual award for 56% revenue growth in BDC.
- Achieved 100% of Target in Q4,2013.
- Cleared Carotid and Vessel Closure Training in USA with 98.7% within 3.5 months of joining.
Specialty Manager – Mumbai& M.P
Genzyme – A Sanofi Company
04.2009 - 09.2013
- Building the business of Genzyme Nephrology products in Mumbai& Madhya Pradesh.
- Executing sales strategy to achieve the sales targets.
- Nephrology Business
- Established a robust ₹2.2 crore sales base for Renvela in a highly competitive generic-dominated market, demonstrating strategic execution and market penetration capabilities.
- Achieved 100% of Target in 2013 with the introduction of Thymoglobulin to portfolio.
- Achieved 100% of Target with 118% growth in the year 2012.
- Achieved 94% of Target with 106% growth in year 2011.
- Achieved 80% of Target in the year 2010.
- Achieved 100% of the Committed Numbers in year 2009.
Product Advisor – Mumbai
Novartis Healthcare Private Ltd.
08.2007 - 04.2009
- Building the business of Novartis Cardiology and Diabetology products in Mumbai& Goa.
- Responsible for Handling Diovan (Valsartan) and Launch New Products Like Lescol , Rasilez and Galvus.
- Executing sales strategy to achieve the sales targets.
- Cardiac and Diabetic Business
- Doubled the sales for Diovan (42 to 86 lakhs) with 100% Achievement in year 2008.
- Bagged an Award of Excellence by B.U head for Enrolling Highest Number of Patients on Diovan in year 2008.
- Was awarded as an excellent team player for referring 4 good candidates which helped in expanding business in 2008.
- Made Goa 12 lakh Rupee territory in a years time.
Scientific Sales Executive - Mumbai
Sanofi Aventis Limited
04.2006 - 08.2007
- Building the business of Sanofi Aventis Cardiology products in Mumbai
- Responsible for Handling Cardace (Ramipril) and Lasix and Cordarone
- Executing sales strategy to achieve the sales targets.
- Cardiology Business
- Achieved 100% of Target in Q1 and Q2, 2007.
- Achieved 100% of Target with 22% growth in the year 2006.
Marketing Executive
Cipla Limited
07.2005 - 04.2006
- Building the business of CIPLA Antibiotics and Asthama products in Mumbai
- Executing sales strategy to achieve the sales targets
- Marketing Executive
Education
Master’s in Financial Management -
Atharva Institute of Management Studies
Mumbai05.2013
Post Graduate Diploma in Marketing Management - undefined
Welingkar Institute of Management & Research
12.2008
Diploma In Marketing Management - undefined
Welingkar Institute of Management & Research
12.2006
B.Sc. - Mathematics
Mithibai College
03.2005
Skills
Product lifecycle management
Accomplishments
- Received the prestigious APAC Award for the successful rollout of the Marketo Campaign in January
- Bagged an Extramile Award in appreciation of the extramile efforts in ensuring Abbott dominant presence at ISVIR 2024 conference.
- Bagged an Extramile Award in appreciation of the extramile efforts in relentlessly working towards ensuring AV’s dominant presence in creating customer delight at India Live 2024
- Bagged an Extramile Award in appreciation of the extramile efforts in tirelessly working & meticulously planning each event for a successful NIC 2024, ensuring AV’s dominant presence & customer delight.
- Successfully Launched Peripheral Orbital Atherectomy System in India in November 2024.
- The marketing team bagged the support function of the year award for 2024.
- Launched Next Generation Vessel Closure Device in India in May 2025.
- Bagged US President Award for leading & driving project India EndoMasters in collaboration with US Team.
PROFESSIONAL COMPETENCIES
- MARKETING LEADERSHIP & STRATEGY Designed & executed impactful marketing campaigns aligned with business growth and product strategy. Spearheaded Brand building efforts and managed new product launches across diverse therapeutic areas. Conducted pilot market research and competitor analysis to shape strategic marketing decisions. Strengthened brand image and value through innovative initiatives and targeted messaging.
- BUSINESS GROWTH & MARKET EXPANSION Monitored customer trends, emerging opportunities, and brand positioning to identify strategic growth areas. Collaborated with cross-functional teams to align marketing objectives with national sales goals. Championed initiative that led to increased brand visibility and market share. Developed customer segmentation strategies and enhanced targeting for improved engagement.
- STAKE HOLDER & DISTRIBUTOR MANAGEMENT Fostered strong relationship with KOLs and key decision-makers to drive brand loyalty. Supported sales teams and distributors with strategic tools and insights for market penetration. Ensured consistent product availability and visibility through effective channel management.
- TEAM ENABLEMENT & TRAINING Trained newly joined team members and distributor representatives on Endovascular Portfolio to drive business. Motivated teams to align with brand vision and achieve targets through coaching and mentorship.
PERSONAL DETAILS
- Date of Birth: 3rd July 1982
- Address: B/402, Shree Ganesh CHS, New MHB Colony, Gorai Rd, Borivali (W), Mumbai - 400091
- Marital Status: Married
Timeline
Product Manager – India & South Asia
Abbott Vascular
10.2023 - Current
Business Manager – India West
Abbott Vascular
08.2020 - 09.2023
Area Manager – Mumbai& Gujarat
Abbott Vascular
05.2016 - 08.2020
Key Account Manager – Mumbai& Gujarat
Abbott Vascular
09.2013 - 04.2016
Specialty Manager – Mumbai& M.P
Genzyme – A Sanofi Company
04.2009 - 09.2013
Product Advisor – Mumbai
Novartis Healthcare Private Ltd.
08.2007 - 04.2009
Scientific Sales Executive - Mumbai
Sanofi Aventis Limited
04.2006 - 08.2007
Marketing Executive
Cipla Limited
07.2005 - 04.2006
Post Graduate Diploma in Marketing Management - undefined
Welingkar Institute of Management & Research
Diploma In Marketing Management - undefined
Welingkar Institute of Management & Research
B.Sc. - Mathematics
Mithibai College
Master’s in Financial Management -
Atharva Institute of Management Studies