Navin Sharma

Led Google Ads for Amity University (2025 admissions) with a pure lead-gen objective, owning strategy, execution, and optimization end-to-end.

Built a split Search structure (Brand vs. Non-Brand) with tightly themed ad groups (Admission, Location, Information intent) and granular negatives to prevent cross-campus or irrelevant queries.

Deployed a full-funnel mix across Search, Performance Max, YouTube, and Demand Gen to drive awareness → consideration → application, prioritizing high-intent inventory for BOFU.

Implemented robust conversion tracking (form_start, lead, apply_now_click, video_engagement) via GTM/GA4 to improve signal quality and optimize to application-ready leads, not just raw enquiries.

Launched location-focused campaigns (Delhi-NCR & North India core markets) with tailored ad copy and sitelinks mapping to Noida campus pages to lift lead quality.

Created Brand safety and quality controls: campus-specific landing pages, query mining, negative keyword routines, and audience exclusions to reduce junk/duplicate leads.

Established weekly optimization rhythms (bid strategy tuning, RSAs pinning tests, extensions, query pruning, asset refresh) and moved winning patterns into shared budgets & portfolio bidding.

Rolled out ad asset testing (headlines, CTAs, program highlights), improved QS via tighter KW–ad–LP relevance, and expanded with exact/phrase match tiers for better CPL stability.

Built remarketing & intent layers (site visitors, course viewers, abandoned forms, video viewers) with recency windows to lift application conversion rate from warm traffic.

Partnered with client teams to align landing-page UX (shorter forms, clearer program/campus labeling, FAQs) and reduce friction—improving lead-to-application progression.

Delivered lower CPL while maintaining lead quality, sustaining application volume through peak admission weeks with controlled spend pacing and SOV management.

Produced transparent performance reporting (weekly dashboards & insights: CPL, CVR, lead quality notes, query themes) and recommended next-step experiments.

Managed multi-niche social + paid campaigns end-to-end (strategy, calendars, creatives, ads, tracking, weekly reports) across hospitality, education, health, interior design, mobility & events.

Hotels/Resorts: Resorts by The Baagh, Tiarra Hotels — owned content calendars and weekly reporting; ran Google Call Ads to drive direct booking enquiries with location & call extensions.

Health Supplements: Muscle Trail — executed always-on posting; ran Meta ads for website sales (traffic → view content → purchase), with UTM tracking and GA4 reporting.

Schools (Lead Gen): Alpine Convent School, Aravali International School — launched Meta Lead Ads and Google Search lead campaigns with admission-intent keywords, custom forms, and callouts.

Interior Design (Appointments): The Interia, Studio Interplay, The Workroom, Chalk Studio — ran Google Ads for consultation/appointment bookings with geo-targeting and call/lead extensions.

LinkedIn (Brand Growth): Gigmos — planned/posting cadence, optimized hooks/hashtag sets, and delivered monthly LinkedIn growth reports (impressions, followers, CTR).

Mobility & Events: SKIL Events, SKIL Travel, Cabi — regular posting plus Google Ads for event registrations and cab-booking enquiries; maintained weekly performance dashboards.

Drove continuous A/B testing (hooks, CTAs, creatives, audience/geo, placements) and budget reallocation to top performers while maintaining brand safety and lead quality.

Tools: Meta Ads Manager, Google Ads, GA4, GTM, and spreadsheet-based weekly reporting with UTM governance.

Owned end-to-end SEO for healthcare and education brands, leading technical audits, on-page optimization, content strategy, and authority building to drive qualified organic traffic and conversions.

Key responsibilities & wins

Ran full technical SEO audits (crawlability, indexation, CWV, sitemap/robots, canonicalization, redirect hygiene) and executed fixes with devs to stabilize site health and improve Google crawl efficiency.

Built keyword clusters (head + mid-tail + long-tail), mapped topics to URLs, and delivered content briefs with H1–H3 architecture, FAQ blocks, and internal-link plans.

Implemented on-page SEO at scale: title/description rewrites, schema markup (Organization, FAQ, Breadcrumb, Article), image alt text, and entity-rich copy aligned to E-E-A-T.

Improved Core Web Vitals (LCP/CLS/INP) via image compression, lazy-loading, font preloads, and critical-CSS extraction—lifting template performance across key page types.

Built internal-linking frameworks (hub → spoke) and cleaned thin/duplicate pages with consolidation/redirects—raising topical authority and reducing index bloat.

Executed off-page/authority program: digital PR, niche edits, resource pages, and high-quality directories; enforced anchor diversity and spam-score thresholds.

Set up rank tracking for priority clusters, Search Console performance monitoring, and goal/UTM governance for organic leads; reported weekly with insights and next actions.

Ensured YMYL compliance for health/education (expert attributions, updated citations, medical disclaimers, review hygiene, About/Contact/Policy completeness).