NAVINKUMAR M
Bengaluru
Summary
Dynamic digital marketing leader with a proven track record at KINESSO, driving high-impact campaigns, and enhancing client satisfaction. Expert in leveraging advertising platforms and data analytics to optimize performance. Adept at team leadership and fostering talent development, consistently delivering ROI-driven outcomes, and innovative solutions in fast-paced environments.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Team Manager
KINESSO (IPG)
04.2023 - Current
- Spearheading a team of 20+ digital marketing specialists, ensuring alignment with business goals through structured daily operations, performance tracking, and continuous feedback mechanisms to enhance productivity and engagement
- Successfully managing and delivering multiple end-to-end digital marketing projects within tight deadlines while ensuring high standards of execution and ROI-driven outcomes
- Consistently improved client satisfaction by proactively resolving issues, maintaining transparent communication, and delivering high-quality digital experiences tailored to audience needs
- Key contributor to the Automation team, implementing innovative tools and workflows that reduced manual trafficking efforts, improved turnaround times, and elevated campaign accuracy
- Led cross-training programs for 150+ team members across departments, fostering adaptability and operational resilience
- Built high-performing marketing teams by leading recruitment efforts, designing impactful onboarding journeys, and championing talent development strategies to nurture future leaders
Assistant Manager
KINESSO (IPG)
12.2020 - 03.2023
- Supervised day-to-day operations, quality and service expectations and improved performance by 20%
- Improved customer satisfaction by addressing and resolving complaints immediately
- Implemented staff training programs, enhancing product knowledge and improving customer service skills
- Established team priorities, maintained schedules and monitored performance
- Trained 50+ junior team members in various tools, fostering environment of continuous learning and professional growth within department
- Provided weekly updates on campaigns to clients, discussing strategic initiatives, and methods for improvement
- Developed KPIs to measure success of initiatives while continually refining strategies based on results achieved
Sr. Associate, Campaign Management
BRAND NETWORKS
Hyderabad
12.2019 - 06.2020
- Campaign optimization in various platforms like Facebook, Google AdWords and Snapchat
- Analyzed online marketing data to provide insight into performance of client marketing campaigns and identify opportunities to improve performance
- Assist Media Manager and Media Director in supervising execution of media plans
- Supports Digital Analytics manager to develop Executive Level reports used for optimization, trend analysis & planning
- Provides explanation of weekly budget changes to Media Managers
- Created Optimization and reporting templates
- Participated client call with Team lead and helped in preparing presentation
Campaign Manager
MediaMint
Hyderabad
02.2017 - 11.2019
- Managed various Pinterest US clients
- Maintain customer relationship through these interactions and when troubleshooting any ad creative issues that affect tracking, implementation, or reporting and working with sales, clients and internal ad technology teams to resolve these issues
- Establish, develop and manage prospect list that reflects segmentation strategies established by company(segmentation strategy will be provided)
- Part of the QA Optimization team to verify the suggestion provided to the clients in order to improve the campaign performance
- Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns
- Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives
Campaign Analyst
BIZDATA TECHNOLOGIES PVT. LTD
Chennai
03.2014 - 01.2017
- Worked in Turn [Amobee] DSP platform for over 3 years
- Coordinate digital creative fulfillment, worked with Account Managers and Central Ad Operations team to Create campaign segmentation, required database joins and selections, within Marketing Operations product
- Monitored campaign pacing on weekly basis and work with Campaign Managers to implement adjustments as necessary, support campaign tracking team on tracking campaign performance
- Pulled various kind of reporting for monitoring and Optimization purpose
Education
B.E - Electrical, Electronics Engineering
04.2013
Higher education - Bio - Maths
04.2009
Skills
- Leadership & Operational Excellence: Team leadership, Training development, Workflow automation, Operations management, Performance evaluations, Coaching and mentoring
- Advertising Platforms: Facebook Ads Manager, Google Ads (AdWords), Pinterest Ads, Snapchat Ads, Amobee, Shopify
- Ad Tech & Programmatic Tools: Campaign Manager 360 (DCM), Display & Video 360 (DV360), Flashtalking, Integral Ad Science (IAS), DoubleVerify (DV)
- Web & Data Analytics: SQL, Tableau, Salesforce CRM, Google Analytics
- Tag Management & Tracking: Google Tag Manager (GTM), Pixel Implementation, Flex Tag Integration, Deal ID Configuration
- Data Compatibility & Segmentation: Proficient in managing audience segments, concepts, and taxonomy structures for targeted campaigns
- Creative & Ad Operations Tools: SWF Decompiler tools, AdOps platforms
- Reporting & Automation Tools: Microsoft Excel, PowerPoint, Google Sheets - Skilled in building custom dashboards, performance trackers, and automated reporting templates
Certification
- 2025 Preventing Harassment and Discrimination
- 2025 Annual Code of Conduct
- POSH_Completion_Certificate
- IAS_Certificate of Achievement_Tagging & Technical
- IAS Specialist_Certificate of Achievement_Set Up
- IAS Certificate of Achievement_Product Knowledge
- IAS_Certificate of Achievement_Verification Foundations
- Non-Developer Software Security Training
Accomplishments
- Quarterly Performance award at Kinesso India pvt limited
- Client appreciation award at Kinesso India pvt limited
- Spotlight award at Kinesso India pvt limited
- Eureka award at MediaMint pvt ltd
- Spot award at MediaMint pvt ltd
- Monthly Performance award at Bizdata Technologies
Languages
Tamil: First Language, English: Proficient
Profiles
https://www.linkedin.com/in/navinkumar-m-45b5b771/
Timeline
Team Manager - KINESSO (IPG)
04.2023 - Current
Assistant Manager - KINESSO (IPG)
12.2020 - 03.2023
Sr. Associate, Campaign Management - BRAND NETWORKS
12.2019 - 06.2020
Campaign Manager - MediaMint
02.2017 - 11.2019
Campaign Analyst - BIZDATA TECHNOLOGIES PVT. LTD
03.2014 - 01.2017
KARPAGAM COLLEGE OF ENGINEERING - B.E, Electrical, Electronics Engineering
SRI VIDHYA MANDIR MATRIC HR.SEC SCHOOL - Higher education, Bio - Maths
Similar Profiles
Sonam SinghSonam Singh
Campaign Manager at Kinesso - IPG MediabrandCampaign Manager at Kinesso - IPG Mediabrand
Bronte McCallumBronte McCallum
Associate Activations Director at KINESSO (IPG)Associate Activations Director at KINESSO (IPG)
Anindita (Diya) DebAnindita (Diya) Deb
Associate Affiliate Marketing Manager at Kinesso - IPG MediabrandsAssociate Affiliate Marketing Manager at Kinesso - IPG Mediabrands
Madhuri KonduruMadhuri Konduru
Assistant Manager at VodafoneAssistant Manager at Vodafone
Sandhya CSandhya C
Assistant Manager – People Advisory Services at Ernst and YoungAssistant Manager – People Advisory Services at Ernst and Young