Creating a community for photography
Navinkumar M
Manager - Digital Marketing
Madurai,TN
Summary
Forward-thinking team leader skilled at operating departments efficiently to meet goals. Successful background matching employees with roles for maximum performance. Proactive and hardworking individual focused on continuous operational improvement.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Manager
KINESSO (IPG)
04.2023 - Current
- Managed and motivated employees to be productive and engaged in work
- Accomplished multiple tasks within established timeframes
- Maximized performance by monitoring daily activities and mentoring team members
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery
- Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals
- Developed and implemented business strategies to achieve business goals and stay competitive
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments
- Cross-trained existing employees to maximize team agility and performance
- Onboarded new employees with training and new hire documentation
- Built high-performing teams through effective recruitment, onboarding, and talent development initiatives
- Streamlined workflows by identifying bottlenecks in existing systems and proactively addressing these challenges through appropriate solutions implementation
- Streamlined and monitored quality programs to alleviate overdue compliance activities
Assistant Manager
KINESSO (IPG)
12.2020 - 03.2023
- Supervised day-to-day operations to meet performance, quality and service expectations
- Improved customer satisfaction by addressing and resolving complaints promptly
- Implemented staff training programs, enhancing product knowledge and improving customer service skills
- Established team priorities, maintained schedules and monitored performance
- Launched quality assurance practices for each phase of development
- Trained junior team members in various tools, fostering an environment of continuous learning and professional growth within the department
- Provided weekly updates on campaigns to clients, discussing strategic initiatives, and methods for improvement
- Developed KPIs to measure success of initiatives while continually refining strategies based on results achieved
Sr. Associate, Campaign Management
BRAND NETWORKS
12.2019 - 06.2020
- Campaign optimization in various platforms like Facebook, Google AdWords and Snapchat
- Analyzed online marketing data to provide insight into performance of client marketing campaigns and identify opportunities to improve performance
- Assist Media Manager and Media Director in supervising the execution of media plans
- Finding and sorting information quickly and efficiently
- Supporting the Digital Analytics manager to develop Executive Level reports used for optimization, trend analysis & planning
- Provides explanation of weekly budget changes to Media Managers
- Using analysis to influence and drive action across online marketing programs using fact based, holistic and forward-looking perspectives
- Creating Optimization and reporting templates
- Participating client call with the Team lead and helped him in preparing presentation
Campaign Manager
MediaMint
02.2017 - 11.2019
- Managed various Pinterest US clients
- Maintain customer relationship through these interactions and when troubleshooting any ad creative issues that affect tracking, implementation, or reporting and working with sales, clients and internal ad technology teams to resolve these issues Establish, develop and manage a prospect list that reflects the segmentation strategies established by the company (segmentation strategy will be provided)
- Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns
- Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives
- Streamlined campaign reporting processes, providing actionable insights for continuous improvement
- Developed a training plan to enhance campaign performance and accomplish the client's objectives
Campaign Analyst
BIZDATA TECHNOLOGIES PVT. LTD
03.2014 - 01.2017
- Worked in Turn [Amobee] DSP platform for over 3 years
- Coordinate digital creative fulfillment, worked with Account Managers and the Central Ad Operations team to Create campaign segmentation, required database joins and selections, within the Marketing Operations product
- Monitored campaign pacing on a weekly basis and work with Campaign Managers to implement adjustments as necessary, support the campaign tracking team on tracking the campaign performance
- Pulled various kind of reporting for monitoring and Optimization purpose
- Worked on various Data contract and Audience to create different types of targeting
Education
BE - Electrical, Electronics Engineering Technologies
KARPAGAM COLLEGE OF ENGINEERING
Coimbatore 04.2009 - 04.2013
Higher education (Bio - Maths) - undefined
SRI VIDHYA MANDIR MATRIC HR.SEC SCHOOL
01.2008 - 04.2009
Skills
Pixel implementation via GTM
Proficiency in Excel & Google Spreadsheet Creating various templates and Dashboards
Experience with various advanced features like Deal id, flex tag & MOAT
Expertise in Data related compatibility (Segments, concepts, Taxonomy, etc)
Platform skills (Facebook, AdWords, Pinterest, Snapchat, Amobee, Shopify, DCM, DV360, SQL language, Tableau, Salesforce)
MS Excel & PPT
Adops Tools & SWF De-compiler tools skills
MOAT
Integral Ad Science (IAS)
Double Verify (DV)
Nielsen DAR
Flashtalking
Awards
- Quarterly Performance Award at Kinesso India pvt Limited
- Monthly Performance Award at Bizdata Technologies
- Spot award at Kinesso India pvt limited
- Eureka award at MediaMint Pvt Ltd
Hobbies
Cooking, Origami, Badminton, Travelling, Video Games
Interests
Visiting museums and galleries
Creating a video edits with own content
Timeline
Manager
KINESSO (IPG)
04.2023 - Current
Assistant Manager
KINESSO (IPG)
12.2020 - 03.2023
Sr. Associate, Campaign Management
BRAND NETWORKS
12.2019 - 06.2020
Campaign Manager
MediaMint
02.2017 - 11.2019
Campaign Analyst
BIZDATA TECHNOLOGIES PVT. LTD
03.2014 - 01.2017
BE - Electrical, Electronics Engineering Technologies
KARPAGAM COLLEGE OF ENGINEERING
04.2009 - 04.2013
Higher education (Bio - Maths) - undefined
SRI VIDHYA MANDIR MATRIC HR.SEC SCHOOL
01.2008 - 04.2009