NAVJOT SINGH
Senior Business Analyst
Mumbai
Summary
I am a Growth & Revenue driven Business Analyst with over 6 years of experience in scaling e-commerce and consumer businesses. My expertise lies in implementing CRM strategies and optimizing pricing to drive revenue growth. I excel in building scalable systems that enhance marketing, operations, and analytics efficiency, while effectively collaborating with founders to convert strategic initiatives into tangible results
Overview
6
6
years of professional experience
3
3
Languages
Work History
Senior Business Analyst
TransGanization Private Limited
02.2022 - Current
Brand Executive
Nature4Nature Beauty
04.2025 - Current
- Partnered with founders to drive revenue strategy and CRM architecture.
- Enhanced customer satisfaction by streamlining communication channels and improving response times.
- Delivered 7% revenue growth through pricing and analytics.
- Built a lifecycle marketing engine, improving retention and LTV.
- Scaled marketplaces: Smytten, JioMart, Ajio, and Amazon.
- Led the integration of Shopify, Unicommerce, and Shiprocket.
- Achieved 10x Instagram growth, reduced costs by 15%.
- Improved logistics and fulfillment workflows.
Marketing & Business Manager
QENCH
02.2024 - 03.2025
- Led market research, competitive analysis, and opportunity sizing to define scalable growth strategies.
- Designed pricing models, service mix optimization, and go-to-market roadmap aligned with revenue targets.
- Conducted capability gap analysis and restructured the service portfolio to strengthen market positioning.
- Managed the client acquisition lifecycle and cross-functional delivery with agencies, production houses, and brand stakeholders.
- Improved repeat business through structured stakeholder governance, and execution excellence.
- Built new revenue streams via capability expansion.
- Managed client lifecycle, and improved retention.
Digital Transformation & Systems Lead
JK Lifestyle Pvt Ltd
02.2022 - 01.2024
- Led the SAP S/4HANA ERP implementation.
- Created over 300 SOPs for scalable operations.
- Built KPI dashboards and reporting systems.
- Conducted business process mapping, gap analysis, and operational audits across functions, and managed change management.
- Coordinated international B2B exhibition execution at Jio World Centre, managing multi-team operations.
Co-Founder
Moobell Farms
04.2018 - 01.2022
- Built and scaled a D2C dairy business, owning end-to-end operations from production (livestock) to customer delivery.
- Drove revenue through customer acquisition, retention-led repeat models, and trust-based positioning (clean, unadulterated milk).
- Optimized supply chain, demand forecasting, and pricing to improve cost efficiency, and fulfillment reliability.
- Improved retention and supply chain efficiency.
- Managed vendors, pricing, and revenue planning.
Education
MBA - Marketing
ITM Business School
Navi Mumbai 04.2001 -
Skills
Business Process Optimisation
CRM Architecture & Customer Journey Design
ERP Implementation
Market Research
Competitive Analysis
Stakeholder & Client Management
Social Media Growth
Opportunity Sizing
SOP Creation
Microsoft Excel
Customer relations
Accomplishments
- Service Expansion & Strategic Client Win-Back: Launched a new cinematography vertical, driving business diversification and reactivating Godrej Group after 10 years to strengthen the premium client portfolio.
- Exhibition Leadership & Digital Transformation: Led end-to-end execution of international exhibitions at Jio World Centre, driving brand visibility, and transitioned operations from manual processes to structured digital systems for scalability
- Revenue Growth and Social Media Strategy: Achieved 10x growth on Instagram and delivered significant revenue growth through strategic pricing and effective CRM architecture
Timeline
Brand Executive
Nature4Nature Beauty
04.2025 - Current
Marketing & Business Manager
QENCH
02.2024 - 03.2025
Senior Business Analyst
TransGanization Private Limited
02.2022 - Current
Digital Transformation & Systems Lead
JK Lifestyle Pvt Ltd
02.2022 - 01.2024
Co-Founder
Moobell Farms
04.2018 - 01.2022
MBA - Marketing
ITM Business School
04.2001 -