Navjot Singh Arora
Hyderabad
Summary
Seasoned marketing professional with a proven track record at GreyCampus EduTech PVT.Ltd, specializing in influencer marketing and brand collaboration. Expert in leveraging content strategies and affiliate marketing to drive brand awareness and growth. Demonstrated leadership in team building and strategic campaign management, significantly enhancing brand visibility and stakeholder relationships.
Overview
5
5
years of professional experience
Work History
Lead Influencer Marketing
GreyCampus EduTech PVT.Ltd
Hyderabad
11.2024 - Current
- Managed budgeting for influencer marketing initiatives while staying within allocated funds.
- Managed the team for goal-driven output.
- Worked with content creators for brand awareness and lead generation.
- Worked on growth marketing and creator economy.
Associate Lead
GreyCampus EduTech PVT.Ltd
Hyderabad
05.2024 - 10.2024
- Worked on team building skills.
- Influencer outreach for brands.
- Marketing Campaign management.
- Worked on business strategy.
Senior Marketing Associate
GreyCampus EduTech PVT.Ltd
Hyderabad
10.2022 - 05.2024
- Worked on performance marketing campaign.
- Worked on CRM platform HubSpot for campaign management.
- Ad Stagey for Meta and Youtube.
- Youtube Influencer management and campaign planning.
Marketing Associate
GreyCampus EduTech PVT.Ltd
Hyderabad
06.2022 - 09.2022
- Talent Management for YouTube.
- Lead generation through influencer campaigns.
- Marketing campaign planning.
Marketing Intern
GreyCampus EduTech PVT.Ltd
Hyderabad
01.2022 - 05.2022
- Developed content and promotional materials for various campaigns.
- Assisted in developing and implementing marketing strategies to increase brand awareness.
- Supported the creation of marketing materials, including brochures, flyers, and online content.
Founder
Nexus Bee Media
Hyderabad
02.2020 - 12.2021
- Implemented scalable processes and systems to support business operations and facilitate efficient growth.
- Built relationships with key stakeholders in industry associations to promote brand visibility.
- Worked on online advertising of brands.
- Negotiated contracts with vendors and suppliers for optimal pricing structure.
Education
Bachelor of Technology - Electrical, Electronics And Communications Engineering
Gurunanak Institute of Technology
Hyderabad07-2022
Skills
- Content strategies
- Affiliate marketing
- Influencer marketing
- Brand collaboration
- Content development
- SEO
- Creator economy
- CRM
Accomplishments
- Awarded as employ of the month 5 times at GreyCampus EduTech PVT.Ltd
Languages
Punjabi
First Language
English
Proficient (C2)
C2
Hindi
Advanced (C1)
C1
Telugu
Upper Intermediate (B2)
B2
Timeline
Lead Influencer Marketing
GreyCampus EduTech PVT.Ltd
11.2024 - Current
Associate Lead
GreyCampus EduTech PVT.Ltd
05.2024 - 10.2024
Senior Marketing Associate
GreyCampus EduTech PVT.Ltd
10.2022 - 05.2024
Marketing Associate
GreyCampus EduTech PVT.Ltd
06.2022 - 09.2022
Marketing Intern
GreyCampus EduTech PVT.Ltd
01.2022 - 05.2022
Founder
Nexus Bee Media
02.2020 - 12.2021
Bachelor of Technology - Electrical, Electronics And Communications Engineering
Gurunanak Institute of Technology
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