Navjyot Kaur Dhariwal

Key responsibilities:

• Visual Communication Strategy:
• Drive concept and direct campaigns of innovation and creativity
• Owning and driving key business metrics for Top and Mid-Funnel
• Design campaign aesthetic based on consumer marketing objectives and utilizing CaratLane Brand Guidelines that link to consumer needs and marketing plans
• Support creative development of assets- creative direction and content production for digital and social formats as well as in-store needs
• Lead and articulate strategic brief for agencies, challenge quality and budget
• Planning and Project Management:
• Organize and manage recurring shoots, including ensuring any talent, product and equipment needs are met when required
• Oversee and help with direction of all local shoots to ensure that aesthetic, lighting and tonality is on point for brand
• Closely working with third party vendors and help in planning, conceptualizing, styling and visual direction of all imaging assets
• Research, innovation and trend spotting:
• Report regularly on competitive brand activity
• Researching niche brands and creatives for latest trends and inspiration
• Drive creative brainstorms with cross-functional team to help surface new, innovative ways to create content

• Collaborated with styling assistants to bring together products, wardrobe, props, set materials, and others to prepare and set up photo shoot
• Cooperated with hair and make-up stylists to style models at shoot
• Organized and assisted in 30+ photo shoots
• Collaborated with photographers to plan set and direct models on set
• Stayed up-to date with trends, built and maintained professional relationships with designers and retailers, and attended various fashion shows and other industry events
  

• Conceptualization and initialization of new design projects
• Research and trend forecasting to drive inspiration for upcoming season
• Visual Merchandising for Christmas 2016 collection launch- research driven story-telling in displays to engage customers
• Assisted head photographers and stylists for campaign shoots

• Conceptualized campaign shoots for the start-up brand
• Assisted in merchandising, planning and organizing for the upcoming season
• Single handedly worked as photographer, visual editor and stylist
• Restructured and maintained online database for look books
• Researched and crafted storyboards
• Ensured timely closure of all assets