NAVNEEL ALVAREZ
Delhi NCR
Summary
Strategic Brand & Growth Marketer with ~7+ years of experience driving digital brand growth, audience acquisition, and content-led business impact across travel, real estate, and media industries. Proven ability to build brand visibility from 0 → scale, lead cross-functional teams, and execute integrated marketing strategies across SEO, social, and content channels.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Content Lead & Social Lead (Brand & Growth)
Int2Cruises - Interzign Travel & Technology Pte Ltd
11.2025 - Current
- Spearheaded organic growth and digital brand visibility strategy across SEO, content marketing, social media, and landing page optimization for a travel brand.
- Built the brand’s organic search presence from scratch, achieving 100+ keyword rankings through strategic SEO planning, content architecture, and high-intent keyword targeting. (Several ranking on the first page of Google)
- Optimized brand discoverability across emerging AI-led search ecosystems, contributing to visibility on platforms such as OpenAI’s ChatGPT and Anthropic’s Claude through GEO (Generative Engine Optimization) strategies.
- Contributed to partner website visibility in AI-generated search experiences, including Google AI Overviews, by implementing SEO-focused content structuring and authority-building initiatives.
- Developed integrated monthly marketing campaigns combining reels, creatives, trend-led content, and SEO-focused assets to drive audience engagement and brand recall.
- Led optimization of high-conversion landing pages and website content to improve search visibility, user experience, and lead generation potential.
- Partnered closely with sales and business teams to execute performance-driven social media campaigns focused on qualified lead generation and customer acquisition.
- Conducted India and Singapore market research to identify audience demographics, travel behavior, and cross-promotion opportunities for strategic targeting initiatives.
- Managed external agencies and content partners to ensure consistent brand communication and timely campaign execution.
- Contributed to B2B and customer acquisition strategy through website optimization, content planning, and audience-focused communication frameworks (for B2B Partner site - Int2Cruises Partner Hub).
- Researched emerging digital trends, AI-driven marketing workflows, and content engagement strategies to improve campaign effectiveness and operational efficiency.
Senior Content Strategist (Brand & Repositioning)
Luxtripper
07.2024 - 10.2025
- Developed content strategies that reinforced new brand identity
- Contributed to brand repositioning and premium messaging transformation
- Collaborated with stakeholders to align brand storytelling
- Created high-conversion travel & hotel deal content and itineraries
Senior Content & Growth Executive
Contour Buildcon
05.2023 - 02.2024
- Developed quarterly campaign strategies to drive brand awareness and achieve marketing objectives
- Led cross-functional team for campaign execution
- Managed social media strategy to enhance engagement across multiple brands
- Enhanced brand perception and strengthened online reputation through targeted initiatives
- Developed landing pages improving lead capture
Content Strategist (Project Lead)
Indian Holiday Pvt. Ltd.
07.2022 - 05.2023
- Managed content lifecycle from creation to publication, ensuring alignment with brand objectives
- Led a team of 4 writers in producing engaging content that resonated with target audiences
- Developed content strategy for Wildlife Tours vertical to enhance audience engagement
- Contributed to conversion-focused content and email marketing
- Optimized customer journey touchpoints
Features Writer
Indian Retailer (Franchise India Group)
10.2021 - 06.2022
- Authored over 60 engaging brand feature and industry stories.
- Proofread more than 100 stories to ensure clarity and accuracy.
- Assisted in event management for two franchise and retail expos.
Junior Copyeditor
BW Businessworld Media
07.2019 - 06.2021
- Assisted in editing articles for 42 print issues of BW Magazine.
- Contributed to writing 110 stories for BW Online on e-commerce environment beat.
- Supported interviews with partners from KPMG, Deloitte, Acuver Consulting, Ganit Inc, and CEOs/founders in the e-commerce space.
- Participated in on-ground event reporting for multiple events by FICCI, CII, government bodies, and in-house events.
- Facilitated live interviews with IAS – Secretary of Youth Advancement, Tourism, and Culture for Telangana Government and other dignitaries.
Trainee
Metvy
01.2021 - 02.2021
- Supported individuals in enhancing skills through management consultancy program.
- Engaged with 7 case studies and guesstimates to develop analytical skills.
- Collaborated with industry experts from Bain & Company and McKinsey, including ex-Amazon staff.
Content Writing Intern
Women Yeah
01.2018 - 04.2018
- Authored 26 articles that explore diverse themes in art, culture, and cinema.
Content Writing Intern
The Social Rush
01.2018 - 03.2018
- Reviewed 44 films and television series, analysing narrative structure and character development to provide insightful critiques.
Social Media Marketing Intern
Tisora Designs
01.2018 - 02.2018
- Worked on brand promotion across various social media platforms.
Education
PG Diploma - English Journalism
IIMC
M.A - Philosophy
University of Hyderabad
B.Sc - Physics
Central University of Jharkhand
Skills
- SEO and content strategy
- AIO, GEO, AEO content strategy
- Social media management and strategy
- Campaign planning and management
- Brand positioning and storytelling
- Keyword research and competitive analysis
- Digital analytics and audience targeting
- Creative writing and editing
- Project management skills
- News writing and proofreading
Results Delivered
- Ranked multiple cruise-travel keywords within Google Top 10 positions, including “MSC World Europa vs Legend of the Seas” at an average position of 1.3.
- Achieved Google Top 7 rankings for emerging cruise search terms like “World Cup Cruise” and “Bollywood Holidays.”
- Generated organic visibility across 300+ search queries within 3 months through SEO-focused content strategy and keyword optimisation.
- Tripled the click-through rate (183% increase) of blogs in 6 months (Quarter on Quarter).
- Delivered 1.19M + campaign reach (title: Int2Cruises Everywhere) with a highly efficient CPM of 2.02 (INR 2,411.82. total amt spent), optimizing brand awareness ad spend performance.
- Brand's visibility on GEO - ChatGPT & Claude, AI Overview
AI & Other Tools
- ChatGpt
- Claude
- Heygen
- Notebookllm
- SEMrush
- Ubersuggest
- Moz
- SimilarWeb
- Google Keyword Planner
- ChatGPT
- Canva
- Google Analytics
- Screaming Frog
Certification
- Brand Management: Creating What Sets You Apart
- Brand Building Crash Course
- Google Analytics Quick Start
Hobbies and interests
- Nutrition & Fitness
- Counselling
- Numerology
Timeline
Content Lead & Social Lead (Brand & Growth)
Int2Cruises - Interzign Travel & Technology Pte Ltd
11.2025 - Current
Senior Content Strategist (Brand & Repositioning)
Luxtripper
07.2024 - 10.2025
Senior Content & Growth Executive
Contour Buildcon
05.2023 - 02.2024
Content Strategist (Project Lead)
Indian Holiday Pvt. Ltd.
07.2022 - 05.2023
Features Writer
Indian Retailer (Franchise India Group)
10.2021 - 06.2022
Trainee
Metvy
01.2021 - 02.2021
Junior Copyeditor
BW Businessworld Media
07.2019 - 06.2021
Content Writing Intern
Women Yeah
01.2018 - 04.2018
Content Writing Intern
The Social Rush
01.2018 - 03.2018
Social Media Marketing Intern
Tisora Designs
01.2018 - 02.2018
PG Diploma - English Journalism
IIMC
M.A - Philosophy
University of Hyderabad
B.Sc - Physics
Central University of Jharkhand