NAVNEETH BHANDARI

• Building an Enterprise Partnership channel to drive the GMV, sales, and MTUs of various fintech products at Paytm Online Payments business, including hiring a team, defining the structure, process, and product roadmap with respect to onboarding, activation, and also designing the revenue model.
  • Built and nurtured strategic partnerships to drive sales and increase transacting merchants for various payment products of Paytm Payments.
  • Collaborated with cross-functional teams, including Product, Activation, and Risk, to develop a comprehensive cross-sell and up-sell channel/strategy for the Paytm product suite.
  Contributed to the development of marketing materials and sales collateral to support cross-selling efforts.
  • Established strong partnerships with platform providers, aggregators, ERPs, SaaS companies to expand distribution channels, and also driving strong relationships/partnerships with players like Shopify, Zoho, Google, Facebook, WhatsApp, Salesforce, Freshworks, SAP, Tally, and WooCommerce to create a channel for sales. • Executed campaigns with partners to drive MTUs and monitor retention and churn rates.
  • Explored new industries and segments to identify strategic partnership opportunities at an organizational level.
• Lead a team for Cross sell Paytm products like EDC, PF, Ads, loyalty and was focused on revenue generation of >25 monthly through various cross sell opportunities.

• - Lead the Healthcare, Ed-tech, Education, Reseller, Omni-channel Business with a GTV of US $3.5 billion. - Drive and grow business from existing clients and acquire large merchants to increase overall revenue and profitability.
• Interface with the Product team in building new products for optimizing the customer experience.
• Cross-selling and up-selling existing/new products over the current merchants.
• Managing the reseller business to increase Paytm’s activations across the country.
• Collaborating with banks to run card-based offers to promote digital transition.
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• Led the West, and South (TN, Karnataka) regions, which contributed 85% of the overall business.
• Managed a team of 10 state heads managing the key accounts, comprising K-12, higher education, and government agencies.
• Interface with the Product team in building new products: co-branded student ID and debit cards, student insurance, and forms product for nursery, college admissions, and government examinations.
  Devised marketing campaigns and events for promoting digital transactions.
• Creating a cross sell and up sell channel/strategy for Paytm products suite
• Responsible for product development – working closely with the product team.

• Responsible for a business worth 400 Cr, contributing to 60% of the apparel category. • End-to-end category growth for brands and sellers as per the desired BSM and CM targets. • Lead strategic negotiations to increase margins, stock corrections, and deliver top- and bottom-line category growth. • Closely worked with the growth team on the improvisation of CLPs and PLPs. • Suggested changes to the site merchandising team to improve user experience, hence category conversions. • Leveraging data analytics to spearhead an improved process of inventory management and planning. • Drive joint business planning with the central marketing team to manage spends by brands/sellers to drive sustainable sales volume, ATV, UPT, assortment, and price. • Grew sellers from under 10 units a day to 1,500 by understanding consumer needs and driving the best offerings in selections, pricing, and marketing. • Executed key events with the best inventory, margins, marketing money, and offer callouts in the industry.

National brands buying and managing LFRs, like Shoppers Stop, etc.

Working on onboarding key suppliers or labels on board to drive the company’s marketplace GSV growth.

Driving Fashion deals business with Avirate, Biba, Basics Life, Zivame, etc.

Exploring major business hubs like Tirupur, Varanasi, Surat, and Ludhiana, wherein 60% of the company's volumes can be generated from these hubs.

Negotiate the best margins with brands and labels, which would result in the company's growth.

Handling various brands like ABFRL, Arvind, Puma, Arvind Brands, and Shoppers Stop, etc.

Business Planning and Budgeting of Fashion Categories.

▪ Working on launching of Men’s Private Label

Involved in strategizing new campaigns to improve brand connection with our customers.

▪ Working on setting up an omni-channel for a lot of regional brands with the integrated technology of Alibaba. ▪ Managing B2B for the Paytm Wholesale unit by setting up key accounts for offline.

• Company Overview: www.snapdeal.com
• Vendor Sourcing and On Boarding
• Explored Major Business Hubs like Tirupur, Varanasi, Surat and Ludhiana wherein company 70% of volumes is generated from these hubs
• Negotiate prices with vendors based on competitive market
• Specialized DOD Planner expert which cracks 3000 orders in single day in just single product
• Handled various brands like Puma, Arvind Brands, and Shoppers Stop etc
• Alchemist Award winner in Women’s Apparel team
• Launch of Men’s and Women’s Private Label
• Managing offline marketing activities for South region from Chennai
• Conceptualizing the Offline campaigns, BTL activities and drive execution of the same
• Liasoning with PR agency and also handling various marketing options like Radio, Print, TV etc
• Conceptualizing and implementing various Customer Connect programs to increase brand recall among our target audience
• Identifying key partners within the Offline space (Out of home / colleges/ Local events), to reach out to the target audience
• Budget Allocation of Promos and campaigns
• Monitor effectiveness of various partnerships, campaigns and initiate steps to improve the same
• Involved in strategizing new campaigns to improve brand connect with our customers
• Www.snapdeal.com

Managing CRM and loyalty business for major clients like Arvind Brands, Adishwar Electronics, and defining redemption strategies for various regional brands and local retail chains as well.

Acquisitions of new affiliations, and also servicing existing affiliate partners.

Managing a team of 10 people across the South on day-to-day operations.

Managing key accounts and monitoring sales, promotions, events, and collaterals, etc.

Implementation and planning of various events across places.

Budget allocation of promotions and campaigns.

Handling whole business operations, right from supply chain, marketing, and finance.

▪ Coordinated with different vendors to ensure collaterals were delivered on time.

Outdoor visibility and organizing promotional campaigns in rural and urban areas.

Maintaining the visibility merchandising activity on a daily basis.

Weekly, three times outfield to check the status and opinion of our concern.

Preparing daily sales and retention reports on a daily and monthly basis.

Preparing auditing reports for other departments.

Handling customer complaints and ensuring all the queries are closed within the SLA.

Coordinated with different vendors to ensure the work was delivered on time.