NAVNEET SINGH
Summary
Accomplished revenue generation professional with a proven track record of driving high-impact performance marketing campaigns across various digital platforms. Delivered exceptional Return on Ad Spend (ROAS) and significantly contributed to brand growth success, resulting in the successful generation of ₹40 crore in revenue within a single month.
Overview
8
8
years of professional experience
Work History
Performance Marketing Manager
Digisidekick
07.2024 - Current
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Successfully scaled 10+ brands through performance marketing strategies, driving consistent growth in both ROAS and overall revenue
- Drove a record-breaking ₹1 crore in one-day sales by executing a targeted, data-led advertising strategy across paid channels
Senior Performance Marketing Specialist
Digisidekick
11.2023 - 06.2024
- Drove a 50% revenue growth in just 4 months by refining ad targeting, scaling high-performing campaigns, and enhancing conversion rates
- Managed and optimized paid marketing campaigns across Google Ads, Facebook and Instagram
- Conducted A/B testing on ad creatives, audiences, and landing pages to improve ROI
- Analyzed KPIs including CTR, CPC, CPA, ROAS, and conversion rates to drive performance improvements
- Working with different niches of D2C Brands
- Provided Conversion Rate Optimization changes to more than 30 clients
Senior Digital Marketing Executive
Uniqoe Media
04.2022 - 10.2023
- Manage an increasing Performance budget, optimize and scale campaigns against tight granular KPIs
- Execute SEM (across bidding, ad copy, and landing page optimization) and Paid Social campaigns (across Facebook, Instagram)
- Facebook including campaign planning, execution, budget management, Develop and execute Email content strategy
- Prepare accurate reports on the marketing campaign's overall performance.
- Manage organization's website (Shopify)
- Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness, and website or social media traffic.
- Identified target market and key segments through in-depth analysis of markets and related trends
Digital Marketing Executive
Protrition Products LLP (Abbzorb Nutrition)
03.2020 - 10.2021
- Maintained strong social media and brand presence across Twitter, Facebook, and Instagram platforms
- Assisted the marketing team with developing and implementing social media strategies
- Developed online marketing campaigns, effectively increasing followers by 6000+ and driving brand awareness
- Develop and monitor campaign budgets.
- Implement marketing and promotion tactics that led to a 70% increase in website sales and traffic from social media campaigns Prepare accurate reports on the marketing campaign' overall performance.
- Developing and Implementing Digital Marketing strategies.
- Create Campaigns on Google Ads.
- Implementing latest SEO techniques, Link building, and Link structures on regular basis. Work with team to brainstorm new and innovative growth strategies.
- Oversee and manage all contests, giveaways, and other digital projects.
- Manage organization's website (Shopify)
OBM Executive
Performics Convonix
06.2017 - 12.2017
- Managing social media profile of clients.
- Giving replies to the comments (positive and negative), redressing to complaints on all social media platforms like Twitter, Google+, Play Store Apps.
- Replying to reviews on the review websites (mouth shut, etc.)
SEO- Intern
Times Group
12.2016 - 03.2017
- Developing and Implementing Digital Marketing strategies. Implementing the latest SEO techniques, Link building and Link structures on regular basis.
- Analysing website performance by using web analytics tools like Google Analytics, Webmaster Tool, Statcounter, etc.
Freelance Project
Mekosha Hospitality
- Developing and Implementing Digital Marketing strategies.
- Implementing the latest SEO techniques, Link building, and Link structures on regular basis.
- Managing social media profile.
- Create campaigns on Adwords & social media.
- Design Facebook and Instagram posts on Canva.
- Collected and analyzed Web metrics such as visits, time on site, and page views per visit.
Freelance Project
Fort Rajwada
- Developing and Implementing Digital Marketing strategies.
- Implementing the latest SEO techniques, Link building, and Link structures on regular basis.
- Analyzing website performance by using web analytics tools like Google Analytics, Webmaster Tool, Statcounter, etc.
- Managing social media profile of clients.
- Create campaigns on Adwords & Social Media.
Education
Bsc(H) - Electronics
University of Delhi
Skills
- Social media strategy development
- Data analysis with Google Analytics
- Comprehensive digital strategy
- Data-driven insights
- E-commerce store management
- Strategic project planning
- Adept at coordinating various responsibilities
- Supervision and leadership
- Conflict resolution
Timeline
Performance Marketing Manager
Digisidekick
07.2024 - Current
Senior Performance Marketing Specialist
Digisidekick
11.2023 - 06.2024
Senior Digital Marketing Executive
Uniqoe Media
04.2022 - 10.2023
Digital Marketing Executive
Protrition Products LLP (Abbzorb Nutrition)
03.2020 - 10.2021
OBM Executive
Performics Convonix
06.2017 - 12.2017
SEO- Intern
Times Group
12.2016 - 03.2017
Freelance Project
Mekosha Hospitality
Freelance Project
Fort Rajwada
Bsc(H) - Electronics
University of Delhi
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