Summary
Overview
Work History
Education
Skills
Certification
Languages
Language Test
Timeline
Generic
Ravneet Kaur

Ravneet Kaur

Patiala

Summary

Dynamic Marketing Coordinator with a strong background in marketing, business development, and brand promotion across digital and traditional channels. Skilled in campaign planning, social media, email marketing, and aligning marketing with sales strategies to drive growth. Holds LLB and LLM degrees in Corporate Law, offering a unique blend of commercial insight, strategic thinking, and legal awareness in business and brand communications.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Marketing Coordinator (Patiala,Punjab)

Lally Infosys Pvt. Ltd.
Jalandhar
07.2025 - Current
  • Reviewing product and service features to recommend effective promotional approaches and outreach channels.
  • Collaborating with the team to design and run digital and offline marketing activities tailored to target markets.
  • Assisting in the development of content such as blog posts, email campaigns, social media updates, and presentations.
  • Managing the company’s online reputation and contributing to active engagement on platforms like Instagram, LinkedIn, and Facebook.
  • Evaluating promotional performance using campaign metrics and customer feedback to improve engagement.
  • Organizing internal and external events including webinars, exhibitions, and information sessions in the territory.
  • Preparing written material including press releases, client communication drafts, and sales support documents.
  • Supporting media outreach and handling inquiries related to campaigns and corporate announcements.
  • Coordinating the production of promotional materials such as flyers, brochures, and internal newsletters.
  • Working closely with cross-functional teams to ensure brand alignment and consistency in communication efforts.
  • Executing marketing campaigns: Ensuring on-site marketing campaigns are delivered according to plan, including product demos, sampling, brand activations, or promotional events.
  • Interacting with B2B partners during visits to build company loyalty, educate them about courses offered, and gather feedback for improvement.

Account Manager- Sales (Punjab)

Adventus.io
Punjab
02.2025 - 06.2025
  • Worked with a portfolio of recruiters across all Adventus partner universities and institutions to meet or exceed student enrollment goals.
  • Managed strong relationships with recruiters, contributing to their sales strategies.
  • Ensured a quality service experience and delivery to the recruiter network.
  • Executed regional sales plans in collaboration with the reporting manager.
  • Identified recruiter growth opportunities and assessed potential risks.
  • Achieved and exceeded student enrollment targets.
  • Acted as the primary point of contact for all recruiters.
  • Responded promptly and clearly to recruiter inquiries, while maximizing leads.
  • Produced business performance reports as needed. Represented Adventus partner universities and institutions at exhibitions and recruitment events.
  • Led recruiter-facing activities and supervised all student recruitment efforts in the region.
  • Managed the recruiter network with a focus on deepening relationships, ensuring SLA adherence, and improving satisfaction
  • Monitored competitor activity to improve market awareness and analysis.
  • Ensured daily operations aligned with corporate policy, strategy, and compliance with local laws.

Sr. Business Development Manager-Marketing & Sales

Aplicar
Punjab
01.2024 - 04.2024
  • ⁠Analysed product and service offerings to identify unique differentiators of Aplicar’s student recruitment platform and recommended targeted marketing and outreach strategies to institutional and agency partners
  • Conducted market research to assess service characteristics and define marketing and promotion strategies tailored to international student recruitment and partner engagement
  • Developed and executed strategic marketing campaigns—including Google Ads, email automation, and social media promotion—targeting students, agents, and institutions across priority regions (India, Canada, the U.S., the U.K., Australia)
  • Managed digital advertising across platforms such as LinkedIn to build brand awareness, generate leads, and enhance online presence
  • Created and managed marketing content (newsletters, infographics, case studies, blogs, webinars) for international markets
  • Organized and hosted webinars, virtual events, and orientation sessions for recruitment partners and institutional clients
  • Acted as spokesperson in communications and promotional announcements to recruiters and external stakeholders
  • Assisted in creating brochures, onboarding kits, proposals, reports, and other promotional materials
  • Led a team of Business Development Managers and Officers for partner engagement in international education markets
  • Managed partner onboarding, including live product demos and orientation on platform tools and services
  • Tracked and reported key performance metrics (lead conversion, campaign ROI, partner retention), using insights to refine strategies
  • Built and managed a pipeline of institutional leads using CRM tools, outreach, referral networks, and event participation
  • Coordinated with international recruitment agents on program selection, documentation, and applicant workflows
  • Provided strategic advice to education partners on marketing and student acquisition trends
  • Supported sales by conducting onboarding, platform demos, and value-based presentations to prospective partners
  • Responded to partner inquiries and service needs, offering pre-sale and post-sale support with customer success teams
  • Conducted training sessions and webinars for partner agents and counsellors to boost platform engagement
  • Developed PR strategies for institutional branding, including press releases, event announcements, and communications
  • Contributed to business development by identifying partnership opportunities and presenting proposals
  • Represented the company at international education fairs, conferences, and networking events as a relationship manager
  • Collaborated with cross-functional teams (product, operations, support) to ensure seamless lead-to-client transitions
  • Prepared customized sales materials and marketing collateral tailored to specific partner profiles

Sales Assistant

AG SUPER (SUPERDRY)
London
10.2022 - 05.2023
  • Assisting customers in finding the goods and products they are looking for, and giving advice and guidance on product selection to enhance the customer experience, and support brand loyalty.
  • Answering queries from customers in-store, by telephone, or via electronic communication, while reinforcing the company’s marketing messages, and promotions.
  • Following security procedures to minimize stock losses, and to protect promotional displays and high-value items.
  • Accurately processing cash and card payments, and refunds, using the company's EPOS system, and promoting loyalty schemes, or limited-time offers, during transactions.
  • Reporting discrepancies, customer feedback, and marketing campaign responses to the line manager to help inform sales and promotional strategies.
  • Receiving and storing stock deliveries, and preparing featured items or promotional products according to marketing plans.
  • Following stock control and merchandising procedures that align with current campaigns and visual brand standards set by the company.
  • Keeping up to date with current promotions, marketing displays, and seasonal campaigns to engage customers effectively.
  • Supporting in-store marketing initiatives such as signage placement, product demonstrations, and customer engagement activities.
  • Following all health and safety procedures to ensure a safe and welcoming shopping environment for customers and team members.

Sr.Business Development Officer-Sales & Marketing

Aplicar
Punjab
08.2021 - 07.2022
  • Analysed product and service offerings to identify key differentiators of Aplicar’s student recruitment platform and recommended targeted marketing and outreach strategies to partner institutions and agencies.
  • Planned and executed targeted digital marketing campaigns, including Google Ads, email automation, and social media promotion, to attract prospective students and education consultants worldwide.
  • Created and managed marketing contents such as newsletters, infographics, case studies, webinars, and blogs tailored to international markets, with a focus on Canada, the U.S., the U.K., and Australia.
  • Maintained Aplicar’s social media presence and online reputation, ensuring timely responses to queries and proactive engagement with students and institutional partners
  • Monitored, analysed, and reported on campaign performance, lead generation, and conversion metrics; leveraged data insights to optimize promotional strategies and improve ROI.
  • Coordinated with international recruitment agents, assisting them with program selection, document submission, and applicant communication workflows via the Aplicar platform.
  • Advised educational partners (colleges and universities) on promotional approaches, market insights, and student acquisition trends based on real-time application data.
  • Supported the sales team in client onboarding, product demonstrations, and delivering value presentations to potential partner institutions.
  • Responded to partner inquiries and service requests, providing both pre-sale consultation and post-sale support in coordination with customer success and sales operations teams.
  • Conducted regular training sessions and webinars for partner agents and counsellors to promote platform features and increase engagement.
  • Developed public relations strategies to support institutional branding, including the preparation of press releases, event announcements, and stakeholder communications.
  • Contributed to business development efforts by identifying new partnership opportunities and presenting proposals to higher education institutions and regional agencies.
  • Represented Aplicar at international education fairs, networking events, and virtual info sessions, distributing promotional materials to prospective clients and students.
  • Prepared sales materials and marketing collateral such as presentations, brochures, and service overviews tailored to diverse partner profiles.
  • Collaborated with cross-functional teams including product, operations, and customer support to ensure smooth lead-to-sale transitions and a high-quality client experience.

Education

Masters of Law - Company Law and Compliance

The University of Law
London, England
09-2023

Bachelor of Laws - Law (Integrated Course)

Govt. Mahendra College ( Punjabi University)
Patiala
05-2021

Bachelor of Arts - Law

Govt. Mahendra College (Punjabi University)
Patiala
05-2019

Undergraduate Certificate - Business Marketing Skills

Baba Deep Singh Indo American Institute
Patiala
05-2016

First Year (BA-Honours) - Economics

Kurukshetra University
Kurukshetra
05-2014

Skills

  • Customer relationship management
  • Sales strategy development
  • Digital marketing
  • Market research
  • CRM management
  • Strategic planning

Certification

  • Advanced Social Media Marketing Management ( Alison)
  • Marketing communications (International Business Management Institute, Berlin, Germany)
  • Marketing Essentials (International Business Management Institute, Berlin, Germany)

Languages

Punjabi
First Language
English
Proficient (C2)
C2
Hindi
Advanced (C1)
C1

Language Test

  • CELPIP - CLB 9 Test Date : Nov 26, 2023

(Listening - 11, Reading - 9, Writing - 10, Speaking - 10)

Timeline

Marketing Coordinator (Patiala,Punjab)

Lally Infosys Pvt. Ltd.
07.2025 - Current

Account Manager- Sales (Punjab)

Adventus.io
02.2025 - 06.2025

Sr. Business Development Manager-Marketing & Sales

Aplicar
01.2024 - 04.2024

Sales Assistant

AG SUPER (SUPERDRY)
10.2022 - 05.2023

Sr.Business Development Officer-Sales & Marketing

Aplicar
08.2021 - 07.2022

Masters of Law - Company Law and Compliance

The University of Law

Bachelor of Laws - Law (Integrated Course)

Govt. Mahendra College ( Punjabi University)

Bachelor of Arts - Law

Govt. Mahendra College (Punjabi University)

Undergraduate Certificate - Business Marketing Skills

Baba Deep Singh Indo American Institute

First Year (BA-Honours) - Economics

Kurukshetra University

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Ravneet Kaur