NAVRATNA MISHRA

• Conducted extensive research and analysis of consumer behaviour, market trends, and competitor activity.
• Developed and executed strategic BTL, ATL campaigns for the brand "Namaste India" in the Fresh & VADP categories.
• Monitored, planned, and executed marketing strategies to enhance brand awareness, value, and profitability.
• Led the planning and development of new products in existing and upcoming categories.
• Conducted regular market visits to gain insights on market behaviour and analyse competition.
• Drove consumer benchmarking research for new product launches, pricing strategy, and discovery of entirely new launches.
• Developed and tracked execution plans for market sales drive.
• Developed comprehensive public relations plans in support of product launches and marketing initiatives.
• Presented ideas for improving overall efficiency within the Brand Management department.
• Worked closely with creative teams on designing packaging labels that reflect the brand image.
• Negotiated contracts with vendors for the purchase of media space or other services.
• Collaborated with advertising agencies to create effective campaigns for brand.

• Successfully executed consumer engagement programs to drive new product launches.
• Planned and monitored in-store activation, POSM deployment, and tracked spending.
• Identified branding, advertising, and promotional opportunities in assigned territory.
• Managed performance and lifecycles of in-store merchandisers and promoters in GT region.
• Streamlined day-to-day operations of sales force on ground, providing end-to-end trade inputs for GTM.
• Planned and executed new product launches and activations at channel level in GTM.
• Implemented brand awareness strategies through exhibitions, events, retail store activities.
• Collaborated with vendors to design and oversee flawless execution of consumer activations.

• Provide Lift media solution to targeted customers in the assigned area or regional pocket.
• Generating Own leads by way of LinkedIn, References, News Paper etc. & Through Cold calls in the assigned area or regional pocket.
• Approach all the Retails, Automobile, E-Commerce, Hospitality, Education, FMCG Clients etc. & extract OOH campaign & revenue from those clients.
• Buying and Planning Media for the Clients. Also develop & pull business from advertising agencies.
• Submitting Daily call reports to reporting manager.

• Provide OOH media solution to targeted customers in the assigned area or regional pocket.
• Generating Own leads by way of LinkedIn, References, News Paper etc. & Through Cold calls in the assigned area or regional pocket.
• Approach all the Retails, Automobile, E-Commerce, Hospitality, Education, FMCG Clients etc. & extract OOH campaign & revenue from those clients.
• Also develop & pull business from advertising agencies.
• Submitting Daily call reports to reporting manager.