Summary
Overview
Work History
Education
Skills
Timeline
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Navyaa Saluja

Marketing
Faridabad

Summary

Passionate about leveraging consumer insights to craft emotionally resonant brand stories and consumer-first marketing strategies.1 year of experience across luxury retail, D2C beauty, and baby care

Overview

2
2
years of professional experience

Work History

Marketing Executive

Baby Forest
01.2025 - Current
  • Boosted listing performance and conversion rates by 10% through developing SEO-optimized A+ content (product descriptions,infographics) for web, monocartons marketplaces, informed by thorough market research.
  • Devised loyalty programs, offers and rewards based on Shopify-driven consumer and psychographic analysis, growing the consumer base by 5x.
  • Led multi-platform campaigns (web, Google/Meta ads, social media,) by creating content, partnering with influencers, and devising targeted messaging strategies improving ad clicks by 15%.
  • Styled and executed campaign shoots for key SKUs, creating visual assets aligned with brand tone and competitor benchmarks.

Marketing Executive

DLF Emporio
06.2024 - 10.2024
  • Managed brand communication and presence of luxury brands through strategic social media campaigns, prominent digital banners, and targeted influencer partnerships.
  • Led high-profile luxury events, and strategized pop-ups, while liaising with top publications (e.g., Diet Sabya, Harper's Bazaar) and creating HNI guestlists, enhancing mall footfall by 33%.

Career Transition Specialist

Right Management
12.2023 - 05.2024
  • Guided 250+ professionals to a 70% placement rate through empathetic 1-on-1 counseling and skill gap analysis.
  • Optimized training and boosted engagement by 40% via CRM/data analytics, driving job placements

Guest Relations Executive

Park Avenue Hotels
06.2023 - 12.2023
  • Analyzed customer demographics & CLV to create personalized promos, increasing upselling success by 19%.
  • Crafted strategic proposals using industry reports & insights to drive sales; improved reviews via negative feedback analysis & tailored compensation.

Education

Bachelor of Science - Psychology

Univeristy of Warwick
United Kingdom
04.2001 -

Skills

A plus Content

Digital Marketing

Market Research

CRM Retention

Branding Storytelling

Social Media

Timeline

Marketing Executive

Baby Forest
01.2025 - Current

Marketing Executive

DLF Emporio
06.2024 - 10.2024

Career Transition Specialist

Right Management
12.2023 - 05.2024

Guest Relations Executive

Park Avenue Hotels
06.2023 - 12.2023

Bachelor of Science - Psychology

Univeristy of Warwick
04.2001 -

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Navyaa Saluja Marketing