An astute professional with 12 years of experience in Product & Project Marketing and Business Development. Excellent in handling business development, identifying & developing new Markets. Demonstrated expertise in development & implementation of promotion plans and handling communication for brand. Skilled in managing teams to work in sync with corporate set parameters & motivating them for achieving business and individual goals.
Overview
15
15
years of professional experience
1
1
Language
Work History
Assistant Manager, Marketing
FTS Group
09.2024 - Current
Drove excellence in daily operations by meeting established performance and service standards.
Developed strong working relationships with staff, fostering a positive work environment.
Fostered collaboration by motivating staff members to work together on project tasks.
Facilitated clear communication between employees and upper management through regular meetings and updates.
Led weekly team meetings to discuss goals and review performance, fostering culture of continuous improvement.
Improved customer satisfaction by resolving complaints and inquiries promptly.
Territory Manager
MachFox Group of Companies
06.2024 - Current
Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
Improved customer satisfaction and retention through frequent visits, timely response to inquiries, and effective problem resolution.
Optimized sales pipeline management through diligent follow-ups on leads, resulting in higher conversion rates across the territory.
Organized regular training sessions for team members to enhance their product knowledge and overall sales skills.
Marketed automatic Lubrication Systems.
Sr. Technical Sales Engineer
Regent Trading Company
10.2023 - Current
Sales promotion and sales growth of ultrasound based condition monitoring products, split bearing and standard SKF products.
Mastered company product line and configured live product demonstrations.
Proposed technical solutions and developed prototypes that addressed customer requirements and generated sales.
Investigated competitor technical specifications, product data and industry standards and continually developed knowledge of product offerings.
Communicated complex sales and engineering concepts to prospective users clearly and with constant customer focus.
Built relationships through exceptional client service delivery and maintained productive networks to support business development.
Collaborated with Principals' sales and engineering to meet and exceed revenue targets.
Manager, Marketing
Sarthak Components Pvt. Ltd.
10.2022 - 10.2023
Sales & Marketing of Industrial automation and electrical products like Drive, PLC,Switchgears, HT & LT Panels etc.
Prepared detailed marketing forecasts on daily, weekly and quarterly basis.
Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
Crafted sales plans based upon extensive research and prospects targeting.
Generated new business by planning and launching creative marketing initiatives.
Managed team of 3 direct reports by offering support and constructive Feedback.
Employed outstanding communication and relationship-building abilities to lead by example in providing first-class customer care.
Coached and mentored junior team members effectively, regularly assessing knowledge and skills gaps and implementing corrective action.
Supervised and delegated tasks to employees, driving efficiency to meet key productivity targets.
Fostered strong rapport with prospective clients and stakeholders to aid negotiations.
Managed escalated client enquiries with exceptional professionalism and enthusiasm to maintain trust and reliability.
Finalized appointment with clients, delivered company and product presentation to clients.
Met clients' decision makers for negotiation and closing deals.
Visited clients' technical team for understanding requirement and technical aspects.
Manager, Business Development
Uniseven Engineering & Infrastructure Pvt. Ltd.
04.2022 - 10.2022
Marketing and Business Development of EPC Projects.
Prepared reports and presentations to elaborate business development activities and outline new initiatives.
Managed team of 2 direct reports by offering support and constructive feedback.
Created long-term goals for business team to achieve objectives.
Managed escalated client enquiries with exceptional professionalism and enthusiasm to maintain trust and reliability.
Attended pre bid meetings and kick off meetings to represent company, build industry networks and company reputation.
Coached and mentored junior team members effectively, regularly assessing knowledge and skills gaps and implementing corrective action.
Created effective marketing, sales and promotional initiatives to expand market.
Analyzed customer needs to identify cross-selling opportunities.
Presided business meetings to define vision and mission of company.
Produced quotes and proposals to provide value and benefits to prospective clients.
Drafted sales contracts to use during consummated deals and signed contract with client.
Employed outstanding communication and relationship-building abilities to lead by example in providing first-class customer care.
Fostered strong rapport with prospective clients and stakeholders to aid negotiations.
Led monthly staff meetings for team of 10 to communicate updates, process improvements and shifting business priorities.
Worked in sync with Project management and Engineering team and other department for tender evaluation, bid preparation, estimation, bid submission etc.
Assessed project risk (commercial, technical) for management's approval for bidding.
Oversaw all necessary activities related to bidding against tender by working in sync with team, client, Engineering & Project Management Departments.
Sr. Engineer, Sales & Services
Lloyds British Testing Limited
01.2014 - 08.2021
Sales and service of below the hook material handling solutions and EOT attachments.
Ensured superior customer service levels & higher customer satisfaction.
Installed and commissioned material handling equipment.
Optimized cost and time in breakdowns and provided clients the best services.
Provided clients fast and flexible services to minimize production loss.
Educated clients about our equipment with audio-visual presentation and training, promoted spare sales.
Prepared all commissioning documentation and service report, obtained commissioning certificates & Cleared balance payment.
Maintained overall 'Customer Relationship' and 'Company Good Will'.
Collected & analyzed market data to diversify business and promote sales growth.
Arranged and executed sales promotions, prepared and delivered company and product presentation in clients' premises.
Participated in negotiations, closed deals and improved margins and maintained a high-quality service to clients.
Met with clients' Project, Production and O&M officials for understanding technical requirements.
Met with clients' purchase and commercial officials for financial compliances and initiated actions for disbursement of payments.
Assistant Engineer, Marketing
McNally Bharat Engineering Co. Ltd.
06.2010 - 08.2013
EPC Project Marketing.
Prepared detailed marketing forecasts on daily, weekly and quarterly basis.
Partnered with internal stakeholders to define marketing programme requirements.
Assisted Sr. Engineers and managers in evaluating tenders and prospects.
Prepared detailed report on opportunity, technical and commercial risks in tenders.
Attended marketing meetings and executed assigned tasks.
Helped seniors compiling technical and commercial documents for bid preparation and contract signing.
Assessed technical and commercial eligibility criteria for assigned tenders.
Accompanied seniors and Marketing head in client facing and assisted them with necessary information during meetings.
Actively incorporated upcoming project information, competitors' activities in reports and presented to seniors and management to feed them with vital market information.
Assisted superiors with pre bid tender analysis and incorporation of data in SAP system to get approval before bidding.
Education
Diploma - Electrical Engineering
Ramakrishna Mission Shilpamandira
Skills
Contact development and management
Business Strategy
Customer facing
Issue resolution
Conflict resolution
Brand Management
Communication for brand
Client relationship management
Target Implementation
Microsoft Office Suite expertise
SAP, CRM, SRM Portal
Accomplishments
Won Project of 1 no. Stacker Reclaimer, 1 no. Wagon Tippler and Yard Conveyor System at Hinduja Power Plant, Vizag, Client: BHEL. Value: 30 crore.
Booked order of 2 nos Mechanical slab tongs from Hindalco, Renukut. Value: 50 Lakhs.
Booked order for 105T Slab tong from RSP. Value: 1.5 Crore.
Booked order form HEC for 105T Slewing slab tong. Value: 2.8 crore.
Won Project from L&T for supply of different material handling Equipment in RSP new HSP project. Value: 7 crore.
Booked repeat order from end client RSP for 2 nos of 105T slab tong, 3 Coil lifters and 1 35T slab tong. Value: 4 crore.
Commissioned, taken successful trails, and documented all orders for disbursement of balance payment.
Won project for Fire fight system at DSP, SAIL. Value: 4 crore.
Won project for Conveying system at BSP, SAIL. Value: 8 crore.
Timeline
Assistant Manager, Marketing
FTS Group
09.2024 - Current
Territory Manager
MachFox Group of Companies
06.2024 - Current
Sr. Technical Sales Engineer
Regent Trading Company
10.2023 - Current
Manager, Marketing
Sarthak Components Pvt. Ltd.
10.2022 - 10.2023
Manager, Business Development
Uniseven Engineering & Infrastructure Pvt. Ltd.
04.2022 - 10.2022
Sr. Engineer, Sales & Services
Lloyds British Testing Limited
01.2014 - 08.2021
Assistant Engineer, Marketing
McNally Bharat Engineering Co. Ltd.
06.2010 - 08.2013
Diploma - Electrical Engineering
Ramakrishna Mission Shilpamandira
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