Nayanika Das

• Professional and Results-Oriented Copywriter with a strong expertise in crafting persuasive content for diverse audiences - fresh metaphors and novel perspectives!
• Philosophy? Producing Maximum Impact, with smart efforts!
• Skilled in developing creative strategies, editing, and ensuring brand consistency across all mediums.
• Known for effective collaboration with teams, adaptability to changing project needs, and delivering impactful results within strict deadlines.
• Strong command of language, attention to detail, and the art of persuasion without sounding 'too salesy'!
• Utilizes keyword research and psychological triggers, with a fine blend of narrative storytelling to enhance brand messaging for higher reach and post impressions.
• 5+ years of experience in developing creative concepts and ideas for diverse clients.
• A seeker of creativity with eye for detail and passion for crafting stories. Skilled in utilizing new techniques and keeping up with latest trends in writing!

A strategic and result-driven copywriter with over five years of professional experience in creating compelling, results-driven content across multiple industries. Through this cover letter, I would like to present my qualifications and express my interest in contributing to organizations seeking to take their brand communications to the next level and drive measurable results with the help of persuasive messaging and copy!

• During my role as the Senior Marketing Executive in the North American Wing at HCLTech, I spearheaded as the primary single point of contact for all content deliverables, marketing materials and other promotional assets such as whitepapers, case studies and blogs for my vertical.
• My areas of expertise include - website copy, email campaigns, social media content, campaigns and digital advertising.
• Over the years, I have Upskilled and learned the 101 of buyer psychology, the proven frameworks of conversion optimization and brand engagement strategies. By employing data-driven approaches and strategic methodologies, I have consistently helped businesses transform their digital presence and achieve significant growth in their market reach.
• My educational background in English, Communications and creative writing, combined with Marketing, enables me to craft content that not only captures attention but drives meaningful action.
• My approach focuses on developing impactful narratives that resonate with target audiences, using psychological triggers alike AIDA, PAS, urgency, Empathy - while maintaining alignment with business objectives. Here's a few things I can help you with -

• Strategic content development and copywriting
• Conversion optimization and sales funnel management
• Email marketing and campaign development
• Social media strategy and engagement
• Brand voice development and positioning

I am confident that my skills in strategic communication and proven track record of delivering results would make me a valuable addition to any forward-thinking organization and I hereby, welcome the opportunity to discuss how my experience and capabilities could contribute to your company's success.

Thank you for considering my application. I look forward to the possibility of discussing your organization's needs in detail.

Sincerely,

Nayanika.

Seasoned copywriter and content strategist with demonstrated success in developing multi-channel content strategies that drive engagement and conversion. Expert in leveraging AIDA and PAS frameworks to create compelling narratives that transform prospects into loyal customers. 5+ years of experience specializing in impactful content creation across website, email, and ghostwriting and social media platforms.

• Certification in Social Media Strategy from HubSpot Academy
• Coursera Certification: Black Lives Matter
• Coursera Certification: Gender and Intersectionality in the Workplace
• International Conference: Navigating Pandemic and Pedagogies
• Alison Certification: The art of Persuasive Copywriting

• Strategic content ideation and editorial calendar management
• Brand voice development and style guide creation
• Content optimization for increased conversions and ROI
• Direct response copywriting
• Sales funnel optimization
• Landing page and website copy
• Email marketing campaigns
• Social media content creation
• Ad copy
• SEO best practices and keyword optimization
• A/B testing and conversion tracking
• Google Workspace
• Canva
• Social media management platforms
• Project management tools (Asana, Trello)
• Customer journey mapping
• PAS, AIDA and other copywriting formulas
• Buyer psychology principles
• Storytelling techniques

• English: Highly Proficient in Speaking, Writing, and Articulating
• Hindi: Good Command and Working Knowledge
• Bengali: Native Speaker

• 7547992949
• Email ID: nayanikadaswork@gmail.com

• Age: 25
• Marital Status: Single
• Nationality: Indian