Neeha Valvii

In charge of Branding and Corporate communciation across the group .Have worked on website audit and content improvement .

Curating customer centric brand campaigns for B2C markets and also technical content development for B2B clientele .

In charge of research in new project verticals like medical devices , health apps etc .Have been instrumental in rendering support to the newly initiated hospital vertical for all branding and patient outreach communciation modes .

• Supported business development by collaborating with sales and marketing teams to identify opportunities for growth and expansion in the market.

• Handling the brand promotions of the segment in the targeted markets
• Creation of communication via brochures, presentations etc to promote the product as well as educate the sales team members
• Sampling plan creation and monitoring month on month along with production team
• Training sales team/ managers at intervals about the medico-marketing aspects of products
• Instrumental in revamping the company website, creation of social media links & content creation
• Deeply involved in managing the launch of Nutritional division in Mumbai along with back end technical and event support
• Pharma startup: 3 yr old company ortho and gynec range of products
• Key responsibilities (1 Reportee)

• Creation of brand positioning of Biorad Medisys in the medical devices space – through new brand identity, customer segmentation, market potential mapping, market research
• Meet with Key customers (Drs) to understand the market requirements and offer customized product solutions
• Build in customer outreach models like CMEs, camps etc to increase business volumes and brand visibility
• Identification of need of PR in reaching out to intended target audience through various communication channels
• Improvise and update the technical communication based on inputs received from factory and medical advisors
• Event participation by representing in various national/ regional scientific forums / conferences
• Manage website and initiate online marketing channels to reach the end customer- the patient
• Handling of CSR project and devise plans to channelize corporate tie ups for co-promotion
• Leading Indian player in the medical devices dealing into orthopedic implants as well as uro-surgical disposals.
• Key Responsibilities (3 Reportees)

• Branding of facilities (internal and external), Corporate communications & PR management, Event management, Vendor management, Website management, Co- Branding Alliances and tie ups - (9 reportees)
• Event management with end to end arrangements done for doctor meets as well as management meets across geographies
• Branding and launch activities of new facility/centres and conduction of brand audits at periodic intervals
• Experience in ghost writing for healthcare magazines and columns for enhancing corporate image in healthcare domain. Award applications with over 7 awards received within 2yrs of tenure
• Co-Branding / alliance initiatives through online sales( with backend IT integration) or on ground health partners for brand awareness and incremental walkins and revenue generation at centres
• Planning ,execution and monitoring of Calendar of events across regional facilities( direct to consumer through health camps, talks, workshops )
• Management of loyalty programme and customer reach management through creation of avenues for repeat footfalls
• Website management with content upgrade, PR news and page creation for new facility along with online services promotion
• Budget planning, activity forecast and monitoring costs
• Initiation of CSR activity through camps conducted for the under privileged children ,Traffic police , and women through AIOCD
• India’s leading multinational chain of diagnostic centers with presence in the UAE, Srilanka, & South Africa and accredited with ISO, NABL,CAP.

• In charge of promotion and growth of Anti infective portfolio worth 40 % of the divisional turnover
• Creation of PULL strategy for Doctors through campaigns which helped brand climb the ranks with growth of over 40 % in the combination category
• Accessing performance of the brand through ORG and Prescription audit with respect to competition on monthly basis and preparation of brand MIS
• Monthly Sample planning and input allocation plan to be sent to the depot for dispatch before 5th of each month
• Handled new product launches – in Pain management and CV segment
• Hetero healthcare – a Hyderabad based company with turnover of >700 Crs.

• Handled brand portfolio worth 150 Crs ( Brand ZIFI - 20 % of company turnover) with brand leadership for over 6 yrs in the category both in adult and pediatric dosage forms
• Instrumental in successfully driving growth ( 22 % ) of combination brand ( ZIFI- LBX) despite compositional changes through conceptual promotion
• Creation of briefs for new product launches and working for timely launch in alliance with purchase ,production, packaging and QC/ QA departments
• Handled the division independently in absence of divisional head for over 4 months with additional functions of monthly sample forecasting ,representation at interdepartmental meetings including new product planning etc
• Maintenance of brand budget , brand projection planning based on annual national and regional trends and create strategy and promotional plan based on findings
• Launch of Anti-diabetic range to add value to the chronic portfolio through concept creation and content development
• Exposure to Gastro range with PPIs and launched local anesthetic – 7 LA liquid.
• Creation of campaigns for Gynaecs through launch of anti abortion pill brand & therapy basket promotion
• Pioneered distance learning newsletter for sales team (DISHA)aimed at enhancing product knowledge
• Conduction of periodic training for marketing strategies for new inductees in sales force along with RCPA analysis during quarterly review meetings
• Among the top 20 pharma company listed by ORG IMS is well known for its ORS brand – Electral and strong brand equity in the ophthalmology and anti –infective segments.
• Designation: Sr Group Product Manager (3 reportees)

• Assessing sales performance of the brands handled and devising promotional strategies to aid brand growth in the segment
• Budget management with maintenance of E/S below 5 % for brands handled
• Assistance in launch of a unique combination anti infective for the 1st time in India by creation of SOP and input plan
• Field work to access customer response to own brand and assist sales in customer conversion with brand USPs( Maharashtra, MP, Delhi, Gujarat etc )
• Successful completion of POB drive with arrest of brand decline and catapulted growth of 15 % for the brand within 6 months
• Company known for its immunomodulatory and oncology products with operations over 40 years in market

• Healthcare publication house with brands like CIMS ( Drug Index) and Kramers patient education literature series.

• Originated at Hyderabad and now based at Chennai based API giant known for being largest manufacturer of Cephalosporins and anti retroviral drugs with over 1000 crs

• Natural food colour company based at Prabhadevi supplying colour additives to Britannia, Heinz, Capital foods etc.
• With 1 Reportee