Summary
Overview
Work History
Education
Personal Information
Timeline
Generic

NEELVARDHAN BARMUKH

CRM Manager
Prague

Summary

To leverage my extensive experience in CRM management and Salesforce to deliver impactful and innovative marketing campaigns that drive client engagement and business growth.

Multi-certified Marketing professional with over 15+ years of experience in Salesforce Marketing Cloud, Pardot (Salesforce Engagement), Salesforce Sales/Service Cloud, Data Cloud, and Oracle Marketing Cloud Eloqua.

Proven track record in designing and implementing robust marketing campaigns across various industries. Expertise in end-to-end campaign management, marketing automation, and data integration. Campaign Management: Extensive experience in designing and executing dynamic campaigns, including drip campaigns, product launches, and lead generation programs. Marketing Automation: Proficient in using marketing automation tools like Salesforce Marketing Cloud, Pardot (Salesforce Engagement), Eloqua, and Adobe Journey Optimizer to streamline campaign workflows and enhance targeting. Data Integration: Skilled in integrating multiple data sources to create a unified view of the customer, enabling personalized and data-driven marketing strategies. Project Management: Adept in managing projects using agile methodologies, ensuring timely delivery of high-quality marketing solutions. Team Leadership: Lead teams of marketing professionals to create and optimize comprehensive marketing strategies and campaigns. Client Engagement: Strong ability to gather requirements, design solutions, and deliver exceptional service to achieve client satisfaction and business goals. Expertise lies in crafting end-to-end marketing automation solutions and seamless real-time data integrations. Implement solutions across multiple Clouds and conduct proactive QA on team’s solutions. Proficient in project management methodologies and agile practices, ensuring timely delivery of innovative solutions that meet and exceed client expectations. Excels in aligning technical solutions with precise business objectives to drive maximum ROI and business impact. Certified in SFMC and Salesforce, demonstrating a commitment to staying updated with the latest technologies and industry best practices. Gathered requirements from business, marketing and technical stakeholders. Work with clients and project teams to anticipate/identify project risks, resolve issues, and achieve client satisfaction. Gather feedback from clients and identify best practices and lessons learned from client projects to improve and refine Cloud for Good’s service delivery approach. Provide technical mentoring and coaching to junior consultants. Solutioned Global Consent model for enablement of GDPR, CASL, CAN-SPAM and other compliance regulations. Worked with multi-org Connector Technical Solution setup along with Marketing Cloud Connector Setup of Various Business Units and Test Business Units. Setup Marketing Cloud Connector and Sales Cloud Setup of API user and Marketing Cloud API user and performed all the setup.

Overview

15
15
years of professional experience
4
4
Languages

Work History

Solution Architect & CRM Manager

HCL
07.2022 - 05.2024
  • Provided architectural designs and recommendations for marketing campaigns
  • Implemented solutions across multiple Clouds, conducting proactive QA on team’s solutions
  • Managed end-to-end campaign creation and execution using Salesforce Marketing Cloud and Pardot (Salesforce Engagement)
  • Led a team to optimize products like Personalization Studio and Data Cloud for marketing and customer experience strategies
  • Expertise lies in crafting end-to-end marketing automation solutions and seamless real-time data integrations
  • Excels in aligning technical solutions with precise business objectives to drive maximum ROI and business impact
  • Lead a team of SFMC & Salesforce experts, where together we create comprehensive solutions ranging from dynamic journeys to the optimization/implementation of products like Personalization Studio and Data Cloud, aligned with martech and CX strategies

CRM Manager

Netgear
02.2017 - 06.2022
  • Managed integrations between Salesforce Marketing Cloud, Pardot (Salesforce Engagement), Sales Cloud, Data Cloud, and other systems
  • Designed and executed drip campaigns, product launches, and lead generation programs
  • Utilized JavaScript, Amp Script, and API for campaign automation and data integration
  • Configured email and web recommendations for personalized marketing efforts
  • Design and implement innovative lead generation programs that included product marketing, social media, advertising, promotions, webinars
  • Experience in JavaScript, Amp Script, API
  • Integration experience with Bazaarvoice & SFMC
  • Configuration experience with email & web recommendations
  • Abandon_Cart setup using email recommendations & Einstein
  • Configured Salesforce commerce cloud emails in SFMC
  • Analyzed customer behavior to identify trends and optimize marketing strategies for increased revenue growth.
  • Increased customer satisfaction by implementing a personalized CRM strategy for better communication and engagement.
  • Conducted thorough market research to stay abreast of industry trends and competitor offerings, informing strategic decisions related to CRM management.
  • Collaborated with the product development team to incorporate user feedback into product improvements, increasing overall user satisfaction.
  • Coordinated with IT department to ensure seamless integration of new CRM features and functionalities across all relevant platforms.
  • Optimized lead nurturing process by developing targeted content based on customer segmentation, driving higher engagement rates.
  • Trained sales team on CRM tools, boosting productivity and lead conversion rates.
  • Evaluated the effectiveness of promotional campaigns using A/B testing methods, refining marketing messages for greater impact.

Sr. Software Engineer

Zensar Technologies
07.2013 - 01.2017
  • Eloqua Experience
  • Designing campaigns, creating forms & Landing pages
  • Integration: Inbound & outbound CRM integration, Data sync with Salesforce, Scheduling syncs
  • Automation: Program builder to create drip campaigns, Data management: Contact & Segment management, Shared library, data tools, custom objects
  • Eloqua Insight – reporting & dashboard
  • User setup – creating users & manage access to Eloqua
  • Web profiling, Page tagging, visitors tracking
  • Experience in lead scoring, nurturing programs and lead management
  • Experience with training & support to marketing teams for Eloqua
  • Design drip campaigns, Product launch campaigns
  • SFMC Experience
  • Salesforce Marketing Cloud Email Specialist 2016 Certified
  • Experience in Salesforce Audience builder, Automation Studio, Journey Builder
  • Design drip campaigns, Product launch campaigns
  • Design landing pages using web studio
  • Design and implement innovative lead generation programs that included product marketing, social media, advertising, promotions, webinars
  • Experience in JavaScript, Amp Script, API AmpScript
  • Social Studio
  • Salesforce Experience
  • Creating workflow rules, Approval processes, Standard objects, Custom Objects, Email administration, Assignment Rules
  • User Management, Roles, Profiles, Security, data management
  • Salesforce - Eloqua and Salesforce - Relayware integration
  • Campaign management
  • Creating Dashboards & Reports
  • Relayware partner portal - Data management & error handing, portal – crm sync
  • Experience with training & support to Sales teams for Salesforce
  • Demand tool, Apex data loader

CRM Administrator

EnterpriseDB Software India Pvt. Ltd
02.2011 - 07.2013
  • Eloqua Experience
  • Experience in lead scoring, nurturing programs and lead management
  • Experience with training & support to sales & marketing teams for Salesforce & Eloqua
  • Email marketing: Creating templates, composing emails & sending averagely 2 emails weekly to database of 400K leads
  • Automation: Program builder to create drip campaigns, Creating form in Eloqua & integration with Drupal website
  • Data management: Contact & Lead management, Contact Groups, Filters
  • Integration: Inbound & outbound CRM integration, Data sync with Salesforce, Scheduling syncs
  • Dashboards/Reporting on campaigns and effectiveness
  • Develops lead nurturing and lead scoring programs for field marketing managers that complement integrated marketing campaigns
  • Salesforce Experience
  • Creating workflow rules, Approval processes, Standard objects, Custom Objects, Self service Portal, Email administration, Assignment Rules
  • Managing users, Roles, Profiles, Security, data management
  • Creating Dashboards & Reports
  • Parature – Customer service software & its integration with Salesforce
  • Facilitated smooth migration of legacy systems to modernized CRM platforms without compromising data integrity or usability during transition periods.
  • Ensured data accuracy within the CRM system, leading to improved decision-making and targeted marketing strategies.
  • Streamlined sales processes for increased revenue by optimizing the CRM platform to align with business objectives.
  • Enhanced customer satisfaction by efficiently managing CRM system and promptly addressing user issues.
  • Delivered end-user training on CRM functionalities, increasing employee adoption rates and maximizing software ROI.

QA Engineer

Enzigma Software Pvt. Ltd.
02.2009 - 02.2011
  • Responsible for the administrating Salesforce & Salesforce QA
  • Maintained the Salesforce environment-Work Flow, Email Templates, Field Modifications, Reports, Approval processes, Dasboards
  • Managing users, Roles, Profiles
  • Marketo - Programs, smart campaigns,Email marketing, Forms, smart list
  • Testing triggers, workflows, assignment rules(Lead, cases)
  • Lead Conversion
  • Import Wizard
  • Manual testing of triggers, workflows & visual force pages

Education

Bachelor of Engineering - Electronics Engineering

VIT College of Engineering

H.S.C. - undefined

S.P.College

10th Exam - undefined

Jnana Prabhodhini

Personal Information

  • Date of Birth: 06/06/82
  • Marital Status: Single

Timeline

Solution Architect & CRM Manager

HCL
07.2022 - 05.2024

CRM Manager

Netgear
02.2017 - 06.2022

Sr. Software Engineer

Zensar Technologies
07.2013 - 01.2017

CRM Administrator

EnterpriseDB Software India Pvt. Ltd
02.2011 - 07.2013

QA Engineer

Enzigma Software Pvt. Ltd.
02.2009 - 02.2011

H.S.C. - undefined

S.P.College

10th Exam - undefined

Jnana Prabhodhini

Bachelor of Engineering - Electronics Engineering

VIT College of Engineering
NEELVARDHAN BARMUKHCRM Manager