Summary
Overview
Work History
Education
Skills
Accomplishments
Personal Information
Languages
Timeline
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NEEL MANSATA

Andheri East , Mumbai

Summary

With almost eight years of diverse experience spanning entrepreneurship in my early twenties and now in professional roles, expertises in driving impactful projects and initiatives within the digital landscape.

In 2021 , led the highly successful Fitternity Assured project, which served as the organization's cash cow, generating substantial revenue, and achieving remarkable 4X growth within a span of just one year.

Currently contributes to the digital strategy and drives utilization, business & engagement for ILTC App, playing a central role in enhancing the app's presence across multiple verticals. Responsibilities include designing and managing integrated marketing campaigns, fostering user engagement, and cultivating a vibrant digital community.

Overview

7
7
years of professional experience

Work History

Chief Manager : ILTC Success

ICICI Lombard
Mumbai
09.2022 - Current
  • Tasked with the entire digital product lifecycle management from app downloads, increasing app usage, fostering engagement, driving wellness, and cross-selling other products.
  • Spearheading cultural, digital transformation, wellness, and branding initiatives for ILTC into top marquee corporates of ICICI Lombard (each corporate size 30 Cr+ in GWP/5000+ employees). This revolves around inculcating digitalization into corporations by employing a dual approach of engaging online strategies, such as virtual webinars, targeted communications, in-app notifications, etc. Alongside offline initiatives, including impactful town halls, help desks, health carnivals, and BTL marketing efforts, we aim to drive digital culture seamlessly within the organization.
  • Skilled in delivering clear and confident presentations to diverse audiences, agents, or internal stakeholders effectively by explaining complex ideas using engaging storytelling, real-life hypothetical scenarios, and visual aids to align stakeholders with organizational goals.
  • Collaborate with the marketing team and media agencies to discuss the project scope, conceptualize the theme of the artwork with workflow processes, and specific unique capabilities that will help policyholders transform their experience, increase awareness, and result in a better outcome. These developments of creatives and communications motivate the target audience to 'take action' or avail themselves of services.
  • Solely designed a structured, calendar-based approach for driving the agenda, delineated into stages from app download to engagement to utilization, to drive initiatives effectively, which will play a major role in account retention on the servicing side.

Senior Manager Business & Operations

fitternity.com & cult.fit
Mumbai
03.2019 - 08.2022
  • Fostering relationships with brands and creating win-win partnerships.
  • Leading a team of seven resources (Relationship and Business Development Managers).
  • Conducting in-depth analysis across SKUs, categories, price bands, and implementing promotional offers to drive SKU-level conversions, along with margin management.
  • Executing end-to-end process management for the vendor network, including onboarding, servicing, executing campaigns, and providing sales, and so on.
  • Analyzing the digital presence and visibility of brands at different micro-locations in the city, coordinating with the internal teams.
  • Coordinating with the business development team to get brands onboard, and the marketing team to deploy marketing budgets based on demographics and market trends.
  • Primarily focusing on reaching fitness influencers across PAN India to promote Fitternity's Core Product, One Pass, during the pandemic.
  • Playing a key role post-acquisition of Fitternity, actively working with the Cure Fit team to grow and expand their business model (Cult Pass) in southern and western cities of India.

Partner

A TO Z Spares
Dombivli & Kalyan
12.2017 - 02.2019
  • Dealers in Honda, Greaves, Yamaha, and all types of generators and spare parts.
  • Fostered client relationships, managed day-to-day business operations, and led vendor management.
  • Headed purchase and warehouse management.
  • Led business development and business planning for Tier 2 cities, such as Nagpur, Raipur, and Goa.
  • Enhanced customer relations and services.
  • Strategized and developed sales and business strategies.

Education

Advanced Specialisation - Digital Marketing & Communications

MICA
Ahmedabad
01.2023

Bachelor of Commerce -

SVKM Amrutben Jivanlal College of Comm
01.2015

Higher Secondary Education -

SVKM Amrutben Jivanlal College of Comm
01.2012

Secondary School Education -

M.P.Shah English High School
Mumbai
01.2010

Skills

  • Digital product life cycle management
  • Wellness program development & management
  • Communications strategy
  • BTL marketing
  • Digital engagement strategies
  • Key account management
  • Campaign execution
  • Corporate communications
  • Revenue growth
  • Market research

Accomplishments

  • Top 23 Annual DLC Council Award (May 2024)
  • Transformation Ambassador for Project Orion (April 2024)
  • Corporate Ki Paathshala Trainer Award (November 2023)
  • Frontier Award - Performance Frontier (September 2023)
  • Employee Recognition Program - Champs (Aug 2023)
  • Exemplar of the Month (July 2023)
  • Contribution to 5M ILTC App Downloads ( June 2023)

Personal Information

Date of Birth : 03 / 12 / 1994

Languages

  • English
  • Hindi
  • Marathi
  • Gujrati

Timeline

Chief Manager : ILTC Success

ICICI Lombard
09.2022 - Current

Senior Manager Business & Operations

fitternity.com & cult.fit
03.2019 - 08.2022

Partner

A TO Z Spares
12.2017 - 02.2019

Advanced Specialisation - Digital Marketing & Communications

MICA

Bachelor of Commerce -

SVKM Amrutben Jivanlal College of Comm

Higher Secondary Education -

SVKM Amrutben Jivanlal College of Comm

Secondary School Education -

M.P.Shah English High School

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NEEL MANSATA