Startups
NEELABH MANOJ
Branding And Content Strategist, Organic Growth Marketer
Noida
Summary
Detail-oriented Content Creator and Strategist with extensive knowledge of Wordpress and digital marketing. Committed to unique and aesthetically pleasing content with a talent for adapting to changing markets. Successful at posting frequently and using content management systems. Deeply experienced in the Finance, Wellness, Edutech, E-commerce industries after working with some of the fastest growing marketplaces for more than 8 years. Organic content, Copywriting, SEO and Branding - my understanding of the correlation between above all allows me to do deep diving in creating profitable business funnels for any organization.
Overview
8
8
years of professional experience
7
7
years of post-secondary education
Work History
AVP
MyMoneyMantra, New
04.2022 - Current
- Creating strategy for upcoming content for organic channels
- Responsible for sending PR and brand centric articles to Forbes, Business Standard, ET, Mint etc
- Managing the in-house content team and the external content agency with content delivery as to meeting all necessary deadlines
Head of Content Strategy
Clever Harvey
Mumbai
08.2021 - 03.2022
- Creating a strategy for the complete explore funnel that aligns with the brand’s future goals
- Responsible for the content aspect of any communication that goes out of the organization
- Managing the content team with the content delivery strategy that aligns with the best SEO practices in the industry
- Working closely with other departments like SEO and tech for the best content delivery platform and distribution channels
Branding & Content Head
Afinoz
08.2019 - 08.2020
- Writing articles about instant loans, payment gateways, credit score across different online and offline platforms like ET, Business Standard, Deccan Herald, Times of India
- Creating case study on “Avoiding the Credit Card debt Trap” , “Mortgage Refinance”, “Credit Behaviour”
- Writing PR for the company with regards to highlighting the features and benefits from a B2B perspective
- Responsible for creating and monitoring brand awareness campaigns using videos, infographics, creatives by working closely with the design and tech team
- Creating the whole content structure right from taking inputs from the sales team on the ticket size to deciding on the copies for lead generation campaigns
- Analyzing website traffic behaviour using tools like Similarweb, Google Analytics, Moz, Ahrefs to create content for B2B
- Copywriting campaigns for internal, external and parallel channels
- Executing PPC, and Email marketing campaigns by drafting the content to get the target audience to “take action”
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Review new technologies and keep company at the forefront of developments in Digital Marketing
- Responsible for creating content and pushing them on portals like ToI, ET, Inc42, Business Standard for increasing brand value
- Monitor product distribution and consumer reactions
- Managing 1Cr capital in different marketing activities both digital and print in lieu with Brand Capital, the branding arm of Bennett Coleman Group
- Working with teams in strategizing and implementing business growth through different forms of Digital marketing such as SMM, SEO, Retargeting and Performance marketing
- Supervising the team of executives for online reputation management to create positive buzz about the brand
- Coordinating with aligned business heads to plan monthly sales forecast
- Directly managing the writers in lieu with the SEO team to optimize keywords in order to rank higher in Google SERPs
- Align the company around the brand’s direction, choices and tactics
Content Head
Wishfin
09.2016 - 08.2019
- Writing content along with managing a team of writers to blog regularly about niche topics and update content accordingly
- Subject Matter Expert on Credit Health for taking sessions in corporates
- Written white papers around credit score algorithm, CIBIL, personal loan, mortgage and related topics
- Analyze the keywords using tools like Semrush and focus on more SEO oriented content
- Curate content for PR and other promotional activities
- Manage campaigns for social media and PPC lead generation
- Editing the content on-page SEO optimizations
- Chalk out link building content delivery system for SEO wing to smoothly create backlinks
- Tracking ranking of good and bad performing keywords and making adjustments for desired results
- Developing the complete content strategy from scratch keeping industry trends in mind
- Increase the flux of organic traffic on the website
- Academic Background
- Year
Relationship manager/Digital
Ziffi, Docsuggest Pvt Ltd
01.2015 - 09.2016
- Qualification
- PGDM (Marketing)
- Institution
- IILM GSM, Greater Noida
- CGPA/% 75
Team leader
09.2013 - 09.2014
- For social media marketing activity
- Learning
- Content writing
- Creative copywriting
- Digital promotion
- Summer Internship
- TALKING TRENDO.COM
- Content Writing - Digital Marketing
Intern
WRS Info India Pvt Ltd
06.2014 - 08.2014
- To increase site ranking in SERP by analyzing trends and creating content
- Description
- Worked as a digital marketing intern by analyzing google trends and creating search friendly content
- Learning Got to know about SEO and SEM Got in-depth knowledge about keywords generation
- Writing search friendly content Got to know about google crawler algorithm, adsense and adwords.,
- Work Experience
- NAME OF ORGANIZATION
- DESIGNATION
Education
MBA - Marketing
IILM - GSM
Greater Noida 05.2013 - 05.2015
B. Com - Commerce
Shridhar University
Pilani, Rajasthan 03.2010 - 03.2013
AISSCE - Science
Rose Public School
Darbhanga, Bihar 04.2006 - 05.2008
AISSE - CBSE
Vidya Vihar Residential School
Parora, Purnea 04.2001 -
Skills
Organic Growth Strategy
Content Marketing
Copywriting
Social Media Campaigns
SEO
Branding
Storyboarding
Wordpress
Accomplishments
- Developed and executed the content strategy at Wishfin from scratch(daily visitor 50+ to 50000+ daily visitors)
- Developed the tone and visual brand centric entity for Wishfin including the sales pitch decks, copywriting and internal communication
- Executed the tie up with Brand Capital(promotional wing of Bennett Coleman Group) swiftly for Afinoz
- As an SME went to organizations with more than 1000 employees for talking a seminar on “Credit Health”
- Developed and executed the content strategy for MyMoneyMantra in order to topple the who’s who of the BFSI industry from top performing keywords like Credit score etc
Interests
Finance
EdTech
Wellness
Travel
Timeline
AVP
MyMoneyMantra, New
04.2022 - Current
Head of Content Strategy
Clever Harvey
08.2021 - 03.2022
Branding & Content Head
Afinoz
08.2019 - 08.2020
Content Head
Wishfin
09.2016 - 08.2019
Relationship manager/Digital
Ziffi, Docsuggest Pvt Ltd
01.2015 - 09.2016
Intern
WRS Info India Pvt Ltd
06.2014 - 08.2014
Team leader
09.2013 - 09.2014
MBA - Marketing
IILM - GSM
05.2013 - 05.2015
B. Com - Commerce
Shridhar University
03.2010 - 03.2013
AISSCE - Science
Rose Public School
04.2006 - 05.2008
AISSE - CBSE
Vidya Vihar Residential School
04.2001 -