Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

NEELABH MANOJ

Noida

Summary

Performance-driven, Google-certified Content Expert with 11+ years of experience driving lead generation, organic growth, and digital success for fast-scaling marketplaces and established global brands. Adept at creating high-impact content strategies that blend creativity with conversion-driven results across BFSI, Wellness, EduTech, Gaming and E-commerce (B2B & B2C) sectors.

Proven track record of leading high-performing content teams, mentoring junior writers, and fostering a collaborative culture that delivers consistent quality at scale. Experienced in end-to-end client handling—from onboarding to retention—and skilled in managing vendor partnerships, ensuring alignment with brand goals and project timelines.

Hands-on expertise in organic content, paid campaigns, SEO, branding, and copywriting. Successfully executed campaigns for reputed brands, understanding the nuanced balance between audience engagement and business outcomes. A strategic thinker who thrives in dynamic environments, with deep knowledge of content distribution tools and CMS platforms. Known for adapting quickly to shifting markets and building content funnels that deliver measurable ROI.

Overview

12
12
years of professional experience
1
1
Certification

Work History

General Manager

Techmagnate
07.2024 - Current
  • Worked on specific content projects for brands like ICICI, Hero Fincorp, TATA AIG, Axis Max Life Insurance, Bajaj Allianz Life Insurance, Kotak Bank, BLK Hospitals, Tango, Zupee, Fun88, Bajaj Auto Credit, Muthoot Fincorp, Aditya Birla Housing Finance, Simpolo and more.
  • Developed and implemented strategies to increase sales and profitability.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Improved content quality by implementing rigorous editing processes and style guidelines.
  • Negotiated contracts with external vendors, reducing costs while maintaining quality standards.
  • Directed SEO initiatives to improve organic search rankings for targeted keywords and phrases.
  • Established a solid network of freelancers, securing reliable resources for additional content needs.
  • Mentored junior writers, fostering professional growth and improved writing skills within the team.
  • Facilitated brainstorming sessions among team members to generate innovative ideas for future projects.
  • Led a team of content creators for consistent delivery of high-quality materials on time.
  • Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
  • Drove accuracy of content through careful proofreading and fact-checking.

AVP - Content

MyMoneyMantra
05.2022 - 07.2024
  • Establishing strategy for upcoming content for organic channels
  • Responsible for sending PR and brand centric articles to Forbes, Business Standard, ET, Mint
  • Hiring and managing in-house content team along with external content agency with content delivery as to meeting all necessary deadlines
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Supervising the team of executives for online reputation management to create positive buzz about the brand

Head of Content Strategy

Clever Harvey
08.2021 - 03.2022
  • Creating strategy for complete explore funnel that aligns with brand's future goals
  • Responsible for content aspect of any communication that goes out of organization
  • Managing content team with content delivery strategy that aligns with best SEO practices in the industry
  • Working closely with other departments like SEO and tech for the best content delivery platform and distribution channels

Branding & Content Head

Afinoz
08.2019 - 08.2020
  • Wrote articles about instant loans, payment gateways, credit score across different online and offline platforms like ET, Business Standard, Deccan Herald, Times of India
  • Created case study on “Avoiding Credit Card debt Trap” , “Mortgage Refinance”, “Credit Behavior”
  • Wrote PR for the company with regards to highlighting features and benefits from B2B perspective
  • Responsible for creating and monitoring brand awareness campaigns using videos, infographics, creatives by working closely with design and tech team
  • Created whole content structure right from taking inputs from the sales team on the ticket size to deciding on the copies for lead generation campaigns
  • Analyzing website traffic behaviour using tools like Similarweb, Google Analytics, Moz, Ahrefs to create content for B2B
  • Copywriting campaigns for internal, external and parallel channels
  • Executing PPC, and Email marketing campaigns by drafting the content to get the target audience to “take action”
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Review new technologies and keep company at the forefront of developments in Digital Marketing
  • Responsible for creating content and pushing them on portals like ToI, ET, Inc42, Business Standard for increasing brand value
  • Managing 1Cr capital in different marketing activities both digital and print in lieu with Brand Capital, the branding arm of Bennett Coleman Group
  • Working with teams in strategizing and implementing business growth through different forms of Digital marketing such as SMM, SEO, Retargeting and Performance marketing
  • Directly managing the writers in lieu with the SEO team to optimize keywords in order to rank higher in Google SERPs
  • Align the company around the brand's direction, choices and tactics

Content Head

Wishfin
09.2016 - 08.2019
  • Writing content along with managing a team of writers to blog regularly about niche topics and update content accordingly
  • Subject Matter Expert on Credit Health for taking sessions in corporates
  • Written white papers around credit score algorithm, CIBIL, personal loan, mortgage and related topics
  • Analyze the keywords using tools like Semrush and focus on more SEO oriented content
  • Curate content for PR and other promotional activities
  • Manage campaigns for social media and PPC lead generation
  • Editing the content on-page SEO optimizations
  • Chalk out link building content delivery system for SEO wing to smoothly create backlinks
  • Tracking ranking of good and bad performing keywords and making adjustments for desired results
  • Developing the complete content strategy from scratch keeping industry trends in mind
  • Increase the flux of organic traffic on the website

Relationship manager/Digital

Ziffi, Docsuggest Pvt Ltd
01.2015 - 09.2016
  • Business development with new prospects
  • Digital promotion research
  • Content Marketing

Team Leader

IILM - GSM Blogging Team
09.2013 - 09.2014
  • Social Media content
  • Creative copywriting
  • Content Writing
  • Digital Marketing

Intern

WRS Info India Pvt Ltd
06.2014 - 08.2014
  • To increase site ranking in SERP by analyzing trends and creating content
  • Description
  • Worked as a digital marketing intern by analyzing google trends and creating search friendly wow content
  • Learning
  • Got to know about SEO and SEM Got in-depth knowledge about keywords generation
  • Writing search friendly content Got to know about google crawler algorithm, adsense and adwords.

Education

MBA - Marketing

IILM - GSM
Greater Noida
03.2015

B. Com - Commerce

Shridhar University
Pilani, Rajasthan
03.2013

Skills

  • Organic Growth Strategy

  • Leadership & Team Building

  • Copywriting

  • SEO

  • Client relations

  • Project management

  • Branding

  • Storyboarding

  • CMS

  • Press Releases

  • Business Communication

  • Google Ads and online Campaigns

Accomplishments

  • Developed and executed the content strategy at Wishfin from scratch(daily visitor 50+ to 50000+ organic daily visitors)
  • Developed the tone and visual brand centric entity for Wishfin including the sales pitch decks, copywriting and internal communication
  • Executed the tie up with Brand Capital(promotional wing of Bennett Coleman Group) swiftly for Afinoz
  • Went to organizations like AVIVA, Pitney Bowes, KPMG, Deloitte as an SME (Subject Matter Expert) for talking a seminar on “Credit Health”
  • Developed and executed the content strategy for MyMoneyMantra in order to topple the who's who of the BFSI industry from top performing keywords like Credit score etc

Certification

  • Establishing a Creative Writing Practice, Stanford University [2018]
  • Marketing in a Digital World, University of Illinois -Z99SFAX7QUMT - [2016]
  • Google Ads Display Certification - 142490241 - [2023-24]
  • Google Ads Video Certification - 142496602 - [2023-24]

Timeline

General Manager

Techmagnate
07.2024 - Current

AVP - Content

MyMoneyMantra
05.2022 - 07.2024

Head of Content Strategy

Clever Harvey
08.2021 - 03.2022

Branding & Content Head

Afinoz
08.2019 - 08.2020

Content Head

Wishfin
09.2016 - 08.2019

Relationship manager/Digital

Ziffi, Docsuggest Pvt Ltd
01.2015 - 09.2016

Intern

WRS Info India Pvt Ltd
06.2014 - 08.2014

Team Leader

IILM - GSM Blogging Team
09.2013 - 09.2014

MBA - Marketing

IILM - GSM

B. Com - Commerce

Shridhar University

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