Summary
Overview
Work History
Education
Skills
Accomplishments
Passions
Timeline
Generic

NEELABH SAH

Noida

Summary

Result-driven B2B Sales Leader with over 16 years in fashion and retail, specializing in large-scale business development, key account management, and private label growth. Adept at driving revenue, building high-performing sales teams, and forming strategic partnerships across modern trade, distribution, and e-commerce. Successful in optimizing inventory, launching brands, and consistently exceeding sales targets in fast-paced, competitive markets.

Overview

19
19
years of professional experience

Work History

Brand Manager – B2B Sales

Reliance Retail
Noida
03.2022 - Current
  • Lead B2B sales strategy for private label brands, serving diverse trade and channel partners across fashion & lifestyle categories.
  • Own and grow a ₹65Cr+ portfolio by targeting high-value business clients and institutional buyers.
  • Drive end-to-end P&L management, focusing on intake margins, gross margin, and sales performance for key channels.
  • Build pipeline by representing brands at trade events, securing new accounts, and expanding distribution footprint.
  • Negotiate trade terms and partner agreements, ensuring advantageous pricing and supply for bulk buyers.
  • Coordinate with planning, operations, and marketing teams for timely order fulfillment and enhanced partner satisfaction.
  • Monitor industry and competitor trends to optimize product offerings for business customers.

Lead – Key Accounts/B2B/Modern Trade

Arvind Lifestyle Brands
India
03.2013 - 02.2022
  • Company Overview: India
  • Built and managed a ₹170Cr+ B2B portfolio for Flying Machine, significantly increasing presence in large format retail (LFR) and cash & carry channels.
  • Achieved 125% of annual topline target and maintained 80%+ sell-through on B2B accounts.
  • Identified, negotiated, and acquired new B2B partners including major national retail chains and online platforms.
  • Oversaw end-to-end B2B relationship management, payment receivables, and account settlements.
  • Developed go to market strategy for tier 2/3 towns, establishing profitable SIS.
  • Partnered with cross-functional teams to optimize assortments for B2B clients based on market intelligence.
  • India

Category Manager – B2B Modern Trade

Arvind Lifestyle Brands Ltd.
India
10.2010 - 03.2013
  • Company Overview: India
  • Managed menswear B2B sales worth ₹120Cr for Megamart, formulating business and inventory strategies tailored for key distributors and institutional partners.
  • Negotiated bottom line targets and contractual terms with business accounts to maximize revenue and minimize cost.
  • Recognized for achieving 25% YoY growth and 70% sell-through.
  • India

Assistant Manager – B2B Key Accounts & Distribution

Kewal Kiran Clothing Ltd.
India
02.2007 - 09.2010
  • Company Overview: India
  • Expanded B2B business by onboarding 52+ large format store partners for Killer Jeans.
  • Achieved 22% LTL growth in primary B2B sales and generated ₹8Cr revenue via distribution channels.
  • Negotiated and implemented in-season/exclusive B2B offers to optimize sell-through and profitability.
  • India

Education

MBA -

Sinhgad Institute of Management
04.2007

Skills

  • B2B Sales & Distribution
  • Key Account Management
  • Category & Brand Management
  • Revenue Optimization
  • Team Leadership & Development
  • Negotiation & Deal Structuring
  • Sales & Marketing Operations
  • P&L management
  • Relationship management
  • Effective communication
  • Sales support

Accomplishments

  • Leading the denim business with a team of 6 people, managing the private label brand with 65+ Cr turnover in just 3 years
  • Demonstrated excels in building the Key account LFR business of Flying Machine with 800+ SIS & cash & carry stores across India with annual turnover of 170 Cr
  • Played a pivotal role in launching accessories business of USPA & Flying Machine in ecommerce space
  • Spearheaded the menswear category for multiple external brands
  • Led the B2B and cash & carry sales, steered multiple channel to drive growth
  • Overachieved topline targets for consecutive years in sales roles, maintaining high sell-through rates.
  • Won multiple 'Best Employee/performance' awards for business excellence at Arvind Lifestyle Brands.
  • Supervised and developed teams of 25+ sales and operations managers.

Passions

  • Sports & Adventure
  • Biking & Traveling

Timeline

Brand Manager – B2B Sales

Reliance Retail
03.2022 - Current

Lead – Key Accounts/B2B/Modern Trade

Arvind Lifestyle Brands
03.2013 - 02.2022

Category Manager – B2B Modern Trade

Arvind Lifestyle Brands Ltd.
10.2010 - 03.2013

Assistant Manager – B2B Key Accounts & Distribution

Kewal Kiran Clothing Ltd.
02.2007 - 09.2010

MBA -

Sinhgad Institute of Management

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