Neelakshi Chaturvedi
Senior Digital Content Producer
Mumbai
Summary
Senior Digital Content Producer | Content Strategy | Brand & Corporate Communications | Key Account Management | Shoots & Storytelling | Crime Analyst | National-Level Sportsperson | Writer
Senior content and communications professional specializing in content strategy, brand storytelling, corporate communications, digital campaigns, client servicing, and end-to-end content production. Experienced in managing strategic accounts, developing communication narratives, leading leadership and corporate shoots, and converting business objectives into impactful digital content. Combines analytical thinking from crime analysis with the discipline, resilience, and performance mindset developed through national-level sport, bringing a research-driven and execution-focused approach to creative work.
Overview
5
5
Languages
8
8
years of professional experience
Work History
Senior Digital Content Producer
Blue Ocean IMC
03.2024 - Current
- Lead the digital content function as Senior Digital Content Producer, serving as Content Strategist, and Key Account Manager across strategic client portfolios.
- Own end-to-end content and communication mandates, from brand strategy, content ideation, and narrative development, to content calendars, campaign planning, and digital execution, aligned with business and brand objectives.
- Plan, direct, and execute client, leadership, corporate, and event shoots, overseeing creative development, production, stakeholder coordination, and post-production requirements.
- Manage key client relationships, and drive account growth by identifying new opportunities, expanding scopes of work, and converting project-based engagements into long-term retainer relationships.
- Develop and manage thought leadership, social media, corporate, and campaign content, ensuring consistency in brand voice, positioning, and communication across digital platforms.
- Act as the central point of coordination between clients, creative teams, designers, PR teams, production teams, and management, ensuring smooth delivery across multiple workstreams.
- Work across diverse sectors, including professional services, real estate, financial services, technology, AV/IT, energy, luxury, lifestyle, e-commerce, and corporate communications.
- Among the client portfolios managed are EisnerAmper India, Tulip Real Estate, Midas, Smazing, Mindstec Distribution, Miss India Organization, Bryan and Candy, Dynamix Group, DB Realty, Delna Poonawalla, Rohit Dalmia, Rejua Energy Centre, and Lamhas.
Crime Analyst
Uttar Pradesh Police
12.2020 - 01.2024
- Analyzed crime trends to identify repeat offenses and emerging hotspots.
- Compiled incident data from police records, FIRs, and field reports for accurate intelligence review.
- Prepared concise crime briefs and pattern reports for senior officers and investigation teams.
- Monitored case details to support targeted deployment and preventive policing decisions.
- Improved data consistency by standardizing crime records and verification workflows.
- Identified emerging trends in criminal behavior by regularly reviewing academic research findings and attending industry conferences workshops.
Content Marketing Specialist
GetMyUni
01.2020 - 11.2020
- Developed SEO-driven content strategies for student acquisition and brand visibility.
- Managed content calendars across blogs, social channels, and email campaigns.
- Optimized website copy using keyword research and search intent analysis.
- Edited articles and landing pages for clarity, consistency, and conversion focus.
- Analyzed content performance to refine topics, formats, and distribution plans.
Assistant
YRF-Yash Raj Films
09.2019 - 12.2019
- Coordinated production schedules, call sheets, and daily logistics for smooth shoot execution.
- Worked closely with management to provide effective assistance for specific aspects of business operations.
- Managed correspondence, filing, and document preparation with strong attention to confidentiality.
- Liaised with vendors, crew, and internal teams to resolve operational requests promptly.
- Organized meetings, travel arrangements, and on-set requirements for executive support.
Scientific Officer
Bombay Forensic
06.2019 - 09.2019
- Conducted forensic examinations of biological, chemical, and trace evidence using validated laboratory protocols.
- Documented chain-of-custody details and maintained precise case records for evidentiary integrity.
- Prepared concise forensic reports summarizing findings, observations, and laboratory interpretations.
- Operated analytical instruments to support accurate screening, testing, and confirmation of submitted samples.
Teacher
World Wide Fund For Nature
08.2018 - 03.2019
- Facilitated interactive classroom sessions on biodiversity, sustainability, and wildlife protection.
- Developed conservation lesson plans aligned with environmental education goals and learner needs.
- Coordinated workshops for students, educators, and local stakeholders on conservation practices.
- Adapted instructional materials for diverse learners and community outreach programs.
Education
Master of Arts - Criminology and Criminal Justice Administration
Lucknow University
Lucknow 04.2001 -
Diploma - Applied Philosophy and Professional Ethics
St. Xavier's College
Mumbai02-2020
Diploma - Ethical Hacking and IT Security
Skynet Secure Solutions
Mumbai11-2019
Diploma - Forensic Science and Criminal Law
St. Xavier's College
Mumbai08-2019
Bachelor of Science - BS - Botany/Plant Biology
Mithibai College
Mumbai03-2019
Skills
Marketing Strategy
Video Production
Creative Direction
Content strategy development
Creative direction
Storyboarding
Additional Information
Tools & Platforms
Content & Design: Canva, WordPress
Analytics & Social Listening: Google Analytics, Konnect Insights
Email Marketing: Brevo
Domains & Web Management: Namecheap, GoDaddy
Productivity: Microsoft Word
Timeline
Senior Digital Content Producer
Blue Ocean IMC
03.2024 - Current
Crime Analyst
Uttar Pradesh Police
12.2020 - 01.2024
Content Marketing Specialist
GetMyUni
01.2020 - 11.2020
Assistant
YRF-Yash Raj Films
09.2019 - 12.2019
Scientific Officer
Bombay Forensic
06.2019 - 09.2019
Teacher
World Wide Fund For Nature
08.2018 - 03.2019
Master of Arts - Criminology and Criminal Justice Administration
Lucknow University
04.2001 -
Diploma - Applied Philosophy and Professional Ethics
St. Xavier's College
Diploma - Ethical Hacking and IT Security
Skynet Secure Solutions
Diploma - Forensic Science and Criminal Law
St. Xavier's College
Bachelor of Science - BS - Botany/Plant Biology
Mithibai College