Neelam Grover
Media Sales & Marketing
Ahmedabad
Summary
Dynamic and results-oriented Sales and Marketing Professional with a proven track record in strategic planning and revenue optimization. Thrives in challenging environments, excelling at building trust across diverse demographics. Offers resilience, adaptability, and a commitment to success in dynamic sales and marketing landscapes.
Overview
18
18
years of professional experience
5
5
years of post-secondary education
Work History
Senior Manager - Revenue (OOH)
Times Innovative Media Ltd.
01.2024 - Current
- Manage existing clients and increased business by acquiring new clients for the Out Of Home (OOH) assets across multiple airport and city media (Digital Billboard, BQS, Gantries, static billboards, Metro stations and train branding etc.).
- To create customized innovation for the clients.
- Maintaining long-term relations with clients/media buying agencies.
- Responsible for coordinating smooth execution of all business, Market Intelligence.
- Manage asset profitability by increasing spend of existing client and new Business Development.
- Evaluation of the new assets for accusation and making the revenue projection for those assets.
- Work cross functionally within the company to communicate with all stakeholders in customers' success.
- Create and maintain relationships with customers to better understand and achieve their needs.
- Make visits to our customers to identify opportunities for growth within our platform.
General Manager - Brand Solutions
Identity Communications
10.2023 - 01.2024
- Identify and acquire new clients interested in media releasing and creative services
- Develop and implement effective sales strategies, collaborate with the creative team to tailor solutions that meet clients' marketing and communication goals
- Prepare and present proposals and pitches to prospective clients, highlighting the agency's capabilities, unique selling points, and how it can address the client's specific needs
- Work closely with clients to understand their media planning requirements and execute effective campaigns
- Showcase the agency's creative capabilities to clients, emphasizing how creative solutions can enhance their brand visibility and message delivery
- Stay updated on industry trends, competitor activities, and emerging technologies in media and creative services.
Group Head - Media Solutions
OMS, Times Internet Limited
01.2020 - 09.2023
- Successfully generated revenue through diverse channels, including controlled PR articles, advertorials, events, and Intellectual Properties (IPs)
- Launched high-profile events such as the first Fashion Week of Gujarat, Ahmedabad Times Fashion Week, Gujarat Icons, and ET Industry leaders
- Conceptualized new products targeting untapped client markets, showcasing creativity and market insight
- Identified and created business opportunities for new client ad sales, demonstrating a strategic approach to expanding the client base.
Manager Brand Solutions (OOH)
Sandesh Group
07.2017 - 01.2020
- Conceptualized and executed effective strategies to penetrate the market, increasing brand visibility and market share
- Devised and implemented engagement activities to reach potential customers, cultivating a loyal and active clientele community
- Built crucial customer relationships, identifying and capitalizing on business opportunities, and successfully negotiating and closing deals in the Out-of-Home (OOH) media sector
- Maintained and strengthened relationships with existing clients by recommending optimal media solutions based on thorough research, contributing to client satisfaction and retention.
Brand Solutions Manager
ABP News Network Pvt. Ltd
07.2016 - 04.2017
- Successfully generated revenue through event sales and Advertising for Programming (AFP) sales from corporate clients, showcasing strong sales acumen
- Identified non-traditional revenue streams and potential sponsors to maximize revenues for both existing and new Intellectual Properties (IPs)
- Provided end-to-end service to clients, managing the entire process from pitching to closure and ensuring seamless event delivery, demonstrating a commitment to client satisfaction
- Created customized brand solutions by thoroughly understanding and ideating brand requirements, tailoring offerings to meet client objectives effectively.
Manager - Ad Sales
DB Corp Ltd.
10.2010 - 06.2016
- Conceptualized and executed effective strategies for market penetration, enhancing brand visibility and market share
- Designed engagement activities to reach potential customers, fostering the development of a loyal and active clientele community
- Built key customer relationships, identified business opportunities, and successfully negotiated and closed business deals in Out-of-Home (OOH) media
- Retained existing clients by recommending optimum media solutions based on thorough research, leading to increased revenue through Ad-space sales in retail categories
- Identified and developed new business opportunities in untapped markets, contributing to overall business growth.
Senior Officer Sales
Bennett, Coleman & Co. Ltd
08.2006 - 08.2008
- Successfully handled key clients' recruitment and branding needs by providing comprehensive solutions, demonstrating a commitment to client satisfaction
- Generated revenue through the organization of events such as Advantage IT series and HR Forum, showcasing effective sales and event management skills
- Identified and acquired potential clients, offering tailored solutions to meet their recruitment needs, contributing to business growth
- Coordinated with advertising agencies for the creation of Release Orders (ROs) and advertising materials, ensuring seamless execution of ad campaigns.
Education
Master of Business Administration (MBA) -
Symbiosis Institute of Business Management
01.2002 - 01.2004
Bachelor of Science (BS) - undefined
St. Xavier's College, Gujarat University
01.1999 - 01.2002
Skills
Communication
Negotiation
Business Development
Relationship Management
Digital Marketing
Customer Service
Networking
Lead Generation
Market Research
Additionalinformation
Designed and executed targeted marketing campaigns based on customer insights and segmentation, enhancing brand visibility and engagement., Developed content supporting campaigns and aesthetically communicated personalized messages to targeted clients, ensuring effective communication., Managed brand endorsements through celebrity engagements, contributing to brand credibility and recognition., Conceptualized and organized various events, promotions, parties, campaigns, product launches, and entertainment arenas., Devised customized PR solutions, including editorial-led articles with rich information, enhancing brand reputation., Conceptualized and developed digital content for brand promotions, staying current with digital marketing trends., Mapped out the customer journey, strategized, and developed communications for a cohesive and integrated journey targeting the right audience at all digital touchpoints., Maximized revenue through a consultative sales approach, providing solutions across the full portfolio of Company Publishing.
Languages
English
Hindi
Gujarati
Timeline
Senior Manager - Revenue (OOH)
Times Innovative Media Ltd.
01.2024 - Current
General Manager - Brand Solutions
Identity Communications
10.2023 - 01.2024
Group Head - Media Solutions
OMS, Times Internet Limited
01.2020 - 09.2023
Manager Brand Solutions (OOH)
Sandesh Group
07.2017 - 01.2020
Brand Solutions Manager
ABP News Network Pvt. Ltd
07.2016 - 04.2017
Manager - Ad Sales
DB Corp Ltd.
10.2010 - 06.2016
Senior Officer Sales
Bennett, Coleman & Co. Ltd
08.2006 - 08.2008
Master of Business Administration (MBA) -
Symbiosis Institute of Business Management
01.2002 - 01.2004
Bachelor of Science (BS) - undefined
St. Xavier's College, Gujarat University
01.1999 - 01.2002
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