NEELAM RAWAT
Gurgaon
Summary
Experienced Team Lead in Research and Insights with expertise in market research, data analysis, and project management. Skilled in solving business problems across industries such as Tech, Retail, FMCG/CPG, Pharmaceutical, Finance, and more, using advanced research techniques to deliver actionable insights for product development and marketing strategies.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Team Lead, Consumer Research & Insights
WNS Pvt ltd.
01.2023 - Current
- Solely managing a primary research study by handling every stage of the project from start to finish
- Collaborating with Internal Brand managers, Innovation lead & Marketing directors to provide actionable insight for the business problem
- Experience in Survey designing, Data Analysis & Reporting for end-to-end quantitative research
- Interfacing with research agencies on study materials for Qualitative and Quantitative studies
- Managing database and ensuring compliance on Market Research projects
- Expert in analyzing US panel & POS data (IRI/Circana) Or NielsenIQ to address business problems
- Managed market research projects including concept testing, claim testing, flavors testing, and ad testing
- Designed, executed, and analyzed research techniques such - Max-Diff, Conjoint, NPS calculation, TURF & Brand funnel
- Conducted meta-analysis on complex business questions, providing actionable insights
- Tracked brand performance using brand performance systems, analyzing brand health metrics
- Conducted pricing studies using the Van Westendorp model and analyzed KANO model for product positioning
Sr. Project Manager
Course5i
12.2021 - 01.2023
- Managing end to end projects from multi geographies
- Kicking off the project with understanding the project brief from the client directly
- Based on the research brief, I design the research instruments- Questionnaire, Research stimuli, & consult the client
- Engagement with analytics team for the studies like Heat Map analysis, typing tool segmentation, brand equity & BAV testing to accomplish end goal of studies like Product portfolio Architecture and A&U studies
- Preparation of final report & and presenting the results to the client in the form of presentation and the interactive dashboards
- Conducting the advanced level of quality checks on all deliverables, raw data, data tables & reports
- Excel in both type of research, primary as well as secondary research with dealing projects from multi-industries, like, FMCG, CPG, Finance, Automotive, hospitality, energy etc
Team Lead
Jasper colin research
12.2018 - 01.2021
- Managed research studies based on client briefs, planning, and execution & Monitoring
- Conducted secondary research using tools like Factiva, Capital IQ, and Bloomberg
- Designed questionnaires to identify potential respondents and build plans of action
- Data collection & managing field work
- Moderating Interviews of CTOs, CIOs & training entire team to achieve project objectives
- Verified data from secondary and primary research, understanding consumer insights and behavioral patterns
Education
PGDM - Marketing & Finance
IMRT Business School
Lucknow01.2018
B.com -
Lucknow University
01.2015
Secondary School -
CBSE Board
Lucknow01.2012
High School -
UP Board
Lucknow01.2011
Skills
- Quantitative Research
- Primary Research
- Data Analysis
- Consumer Insights
- Data Interpretation
- Story Telling
- Online Research
- Meta-Analysis
- Qualitative Research
Certification
- Certified Financial Research Analyst, Magnum Institute, Fundamental Research, Technical Research Analysis, Company Analysis, Market Research
- O-level & CCC Certificate, Basic IT, Networking System, C Language, HTML
Timeline
Team Lead, Consumer Research & Insights
WNS Pvt ltd.
01.2023 - Current
Sr. Project Manager
Course5i
12.2021 - 01.2023
Team Lead
Jasper colin research
12.2018 - 01.2021
B.com -
Lucknow University
PGDM - Marketing & Finance
IMRT Business School
Secondary School -
CBSE Board
High School -
UP Board
Similar Profiles
Kajol BaggaKajol Bagga
Associate Operations at WNS Pvt LtdAssociate Operations at WNS Pvt Ltd
MANOJ SHARMAMANOJ SHARMA
Senior Associate at Wns Pvt LtdSenior Associate at Wns Pvt Ltd
Pradeep BorhadePradeep Borhade
Senior Executive at Michelin India pvt. ltdSenior Executive at Michelin India pvt. ltd