Neelanjan Dasgupta

Handling a team of writers, strategist, and designers across Delhi and Mumbai, who work tirelessly to bring about the best strategic solutions for a plethora of brands across industries. As the Creative Head, I have been instrumental in leading and converting pitches and also maintaining strong client relationships that is based on open conversations and critique on the foundation of trust and expertise. Churning out films and digital campaigns that bring the right KRA for brands ranging from entertainment and food and hospitality, to healthcare and engineering conglomerates and fashion and beauty. Also streamlining internal systems to effectively creating a strong work process between servicing and creative.

Building, training and managing a team of writers from scratch to create a unit that brought in multiple social accounts for the agency - including Club Mahindra, MSD, ICICI Home Finance, LTI, Zomato (UAE), Parcos among others. Was instrumental in building a creative culture in a primarily media led organization and converting the social vertical into a profit making one.

· Responsible for building and leading a team of writers, across Mumbai and Delhi, involved in the planning, production and execution of content marketing strategy and award-winning digital campaigns.

· Conceptualized digital strategies and online campaigns for a portfolio of brands, including existing clients and potential customers.

· Managed end-to-end delivery of content capabilities for client pitches, involving ideation, development of collaterals, and showcasing it to key stakeholders

· Improved brand equity for clients by aligning the brand tonality, voice and personality to reflect a consumer-friendly, digital-first approach

· Writing scripts for ad films, documentaries, and digital videos on a number of subjects, to strengthen brand voice and enhance market perception. Writing leadership speeches for industry thought leaders like Mr. Sajjan Jindal and Mr. Gautam Adani

· Writing and executing award applications and plans

· Awarded three 2019 Social Samosa Awards for Digital Excellence (SAMMY) for JSW Steel and Adani Online, in recognition of their strong digital content strategy

• Coached team members in techniques necessary to complete job tasks.
• Reported on updates to project specifications and progress.
• Minimized resource and time losses by addressing employee or production issue directly and implementing timely solutions.
• Evaluated employee skills and knowledge regularly, training and mentoring individuals with lagging skills.
• Introduced innovative, snackable content formats, such as short DIY videos, listicles, comic strips and infographics, to make technical content engaging and user-friendly across channels
• Conducted and hosted webcasts and introduced podcasts to deliver quick, easy, and accessible content to a global audience
• Scriptwriting and mood boarding for corporate videos
• Tracked content performance and create reports using Google Analytics
• Responsible for people management, stakeholder management, new hiring, quarterly evaluations, facilitating people development initiatives, etc.

Brand communication strategy development, scriptwriting for ad and corporate films, social media strategy development, and web content development.

• Developed and executed global employee engagement campaigns
• Initiated and managed the company’s @People_TCS Twitter handle, which currently has over 28k followers
• Conceptualized and managed the TCSWorld10K Bangalore 2015 Twitter campaign, which trended number one in India
• Led the planning, digital campaign execution and social media strategy for SocialSoccer, a real-time Twitter analytics android app developed by TCS,
• for the 2014 FIFA World Cup
  Leveraged Knome, TCS’s internal social network, to democratize and push user-generated content to the company’s social media channels
• Initiated OneTCS, a year-long diversity campaign, covering 46
• countries and 117 nationalities, which served as the theme for TCS’ Annual Report. Was responsible for transforming the annual report from a financial statement to a feature-based publication.
• Set up the internal communications machinery at the TCS UK office, as part of a three-week on-site project
• Developed and implemented the communication strategy for the company’s STEM-skill development initiatives for TCS UK
• Created an employee induction and onboarding guide for employees based in Japan as part of a merger and acquisition exercise
• Developed a global strategy to implement “Safety Circles” across the company to drive awareness of and improve employee safety and security.

• Responsible for writing, editing, and proofreading internal publications
• Copywriting for brochures, print advertisements, posters, and outdoor brand communications
• Develop video scripts for corporate films and short videos
  Developed a product brochure for L&T switches, which won ‘Best Brochure’ at the 2011 ABCI awards
• Was one of the youngest employees to be selected for the “Train the Trainers” initiative, a transformation program to enhance organizational operations.

Drafting sports stories and coverage of Ranji Test matches, international
One Day matches, football tournaments, as well as derby matches, badminton, rugby, basketball and tennis events.