Neelayam Sorte
Mumbai,
Summary
Results-oriented Corporate Communications & Branding professional with 22 years experience in strategizing and delivering B2B and B2C Communications programs across Banking, Financial Services, IT, and Engineering sectors. Master of Management Studies in Marketing & Communications from JBIMS, Mumbai. Futuristic leader adept at cross-functional collaboration and driving growth through innovative storytelling.
Geographic Expertise: Asia, Middle East, Europe & Americas
Overview
22
22
years of professional experience
Work History
Head – Corporate Communications & Branding (India)
WÄRTSILÄ INDIA PRIVATE LIMITED
04.2016 - Current
- Develop and monitor Corporate Communications plans in line with organisational purpose, goals, and priorities
- Being an individual contributor role, responsible for a complete situation review of the market, competition, and internal resources
- Propose creative designs, coordinate media analysis, and implement a focused strategy to communications
- Developed a thorough communications strategy increasing sales and market share
- Establish best practices in Social Media, Reputation management, PR agency & spokesperson management, public relations, CSR communications, content & media management, managing intranet & website, newsletters and employer branding that augment sales.
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
Area Communications & Marketing – Middle East & Asia
WÄRTSILÄ INDIA PRIVATE LIMITED
Mumbai
04.2016 - Current
- Amplify Digital Communications initiatives, conceptualize, and plan virtual events, webcast series, online visibility (Digital Marketing / Media campaigns), and Thought Leadership Activation.
- Tap new MEA focus countries through Communications initiatives, which involve positioning, brand, and media visibility, agency network, activating Thought Leadership for management and mentoring of trainees
- Efficient use of tools like Asana and Pardot
- Marcom process based on market forecasting, budgeting, process improvement, stakeholder identification, and content management.
Manager – Communications
LARSEN & TOUBRO L&T TECHNOLOGY SERVICES
09.2013 - 03.2016
- Designed and deployed Integrated Communications strategy for events, digital campaigns, social media for diverse markets
- Elevated from team member to lead a group
- Devised and implemented plans for intranet & website, internal newsletters, social media, CSR activities, Vendor management, PR agency management, employer branding, Content, Media, Events, Town Halls, Vendor and Reputation management
- Conceptualized innovative thought leadership program
Communications Consultant
SUBODH TECHNOLOGIES
08.2011 - 09.2013
- Outlined strategic improvements for diverse communications efforts including publicity, media relations, and event coordination
- Individual contributor role responsible for brand awareness and social media
- Ensured seamless execution of communication initiatives through diligent tracking
Manager – Corporate Communications & Marketing
ACCELYA KALE SOLUTIONS (ERSTWHILE KALE CONSULTANTS)
07.2008 - 05.2011
- Streamlined end-to-end Communications & Marketing functions, budgeting and forecasting for well-known business verticals
- Expanded an established business Communications process, Town halls, Vendor management, social media to a new business channel
- Established Centre of Excellence to enhance brand visibility
Assistant Manager – Corporate Communications
NATIONAL SECURITIES DEPOSITORY LIMITED (NSDL)
04.2004 - 07.2008
- Team player role encompassing regular interactions with regulatory authorities and keynote speaker at 400+ awareness seminars
- Coordinated branding and communications strategies for internal stakeholders and external partners
- Engineered digital platform for company-wide use (website and intranet)
Management Trainee
GREATER BANK
06.2002 - 03.2004
- Team member role responsible for streamlining various Marketing & Communications activities (newsletters, collateral updates)
- Led branding activities across corporate and branch levels
- Website / Intranet management, Public Relations, Media, Content, Lead Generation, Reputation management and Event management
Education
Master of Management Studies - Marketing & Communications
Jamnalal Bajaj Institute of Management Studies
04.2002
Bachelor of Commerce - Accounting
Mumbai University
04.2000
Skills
- Comprehensive Communication Planning & Strategy
- Employer brand reputation strategy
- Social Media, Content management & Positioning
- Cost Management Analysis
- Strategic Internal and External Communication
- Newsletters, CSR, Events & Conferences
- Media management & Crisis Comms
- Website and Intranet management
- Town Halls & Vendor management
Accomplishments
- 'Indian Corporate Communication Leader - Hall of Fame' recognition for visionary leadership and achievements (2024)
- Reputation Today's 'Top 40 Under Forty' - Public Relations and Corporate Communication Professional (2018)
- 'Most Influential Marketing Leader' - World Marketing Congress in association with CMO Asia (2016)
- 'Valuable Contribution' award by Larsen & Toubro (L&T) towards the success of the organization (selection criteria: 0.2% of employees)
- 'Star of the Quarter' award by L&T, 2016
- Won various awards for performance at Kale: Feature in The Cap, Galaxy of Stars Award, and Rising Star Award
- Generative Artificial Intelligence (AI) course for Marketing Communications (2024)
Volunteer Experience
- The Times of India, 'Teach India', Mumbai
- Associated with NGO - Community Outreach Program (CORP)
- To teach underprivileged kids aged 5 to 14 years covering aspects such as curriculum subjects, social behaviour, sports, and its intricacies
Timeline
Head – Corporate Communications & Branding (India)
WÄRTSILÄ INDIA PRIVATE LIMITED
04.2016 - Current
Area Communications & Marketing – Middle East & Asia
WÄRTSILÄ INDIA PRIVATE LIMITED
04.2016 - Current
Manager – Communications
LARSEN & TOUBRO L&T TECHNOLOGY SERVICES
09.2013 - 03.2016
Communications Consultant
SUBODH TECHNOLOGIES
08.2011 - 09.2013
Manager – Corporate Communications & Marketing
ACCELYA KALE SOLUTIONS (ERSTWHILE KALE CONSULTANTS)
07.2008 - 05.2011
Assistant Manager – Corporate Communications
NATIONAL SECURITIES DEPOSITORY LIMITED (NSDL)
04.2004 - 07.2008
Management Trainee
GREATER BANK
06.2002 - 03.2004
Master of Management Studies - Marketing & Communications
Jamnalal Bajaj Institute of Management Studies
Bachelor of Commerce - Accounting
Mumbai University
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