Summary
Overview
Work History
Education
Skills
Timeline
Work Preference
Neelendra  Mishra

Neelendra Mishra

RSM - Sales & Operation
Lucknow- Mob. 9756537868,UP

Summary

NEELENDRA MISHRA Sales and Marketing Professional PROFILE Over 12+ years of experience in Sales & Marketing, managing the entire product lifecycle. Dexterous in maintaining healthy business relationships with customers and dealers and proven ability in facilitating insightful market research to discover an untapped market and strategized for successful business expansion.

Overview

14
14
years of professional experience

Work History

Regional Sales Manager

Livguard Energy Subscription, Uttar Pradesh
09.2023 - Current
  • Building Infra for an expeditious network of battery leasing/Swapping & L2O in the Indian market
  • Developing infra or Dealer network for Lithium L3 Brand Name Andaj 3W in Central & Eastern UP
  • Handling 21+ team members for smooth operation across all franchises
  • Taking incipient initiatives as per the requirement of the market and business
  • Conducted BTL campaigns at ground level to guide 3w users about the leasing process
  • Revenue Collection & Account Management
  • Managed team of employees, overseeing hiring, training, and professional growth of employees
  • Resolved conflicts and negotiated mutually beneficial agreements between parties
  • Drove operational improvements which resulted in savings and improved profit margins.
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
  • Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
  • Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
  • Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
  • Generated detailed sales reports and forecasts to analyze performance and track progress.
  • Developed and maintained positive relationships with FP in assigned sales territories.
  • Streamlined sales processes to improve efficiency, resulting in increased productivity and overall revenue growth.
  • Consistently exceeded annual territory revenue goals by prioritizing high potential accounts and executing customized action plans.
  • Executed successful promotional events and trade shows.

Deputy General Manager

Bizpulse Pvt. Ltd
05.2023 - 09.2023
  • Associated Digital Partner of Mahindra LMM) from, DGM – Sales for North & East Region
  • Spearheading a team of 8 members; managing 70+ dealers for the assigned Region of North & East
  • Strategizing for tapping the new market for the products to amplify the product reach to the targeted audience and augment revenue generation and meet business targets
  • Facilitating competitor analysis to analyze the market competition and roll out competitive product positioning strategies to assure the generation of the requirement of products in the market, formulating comprehensive sales strategy plan including local campaigns, product launches, etc
  • With the focus to attract the audience’s attention towards the product and hence, generate sales
  • Maintaining a transparent dealer management system through effective dealer manpower building, employing suggestions and feedback, and sustaining quality service to the dealers.

Senior Manager

Mahindra & Mahindra
08.2020 - 05.2023
  • Responsible to make dealer wise sales projection and monitor sales target in terms of revenue for the assigned territory in U.P
  • Training of dealership sales team on FAB as well as soft skills through online/offline tools and ensuring adequate manpower at dealerships as per norms
  • Ensuring healthy enquiry to retail conversion ratio
  • Minimize complaints and ensure prompt resolution
  • Increase market share by strong penetration in rural sales
  • Conducting field visits to understand the Market, customer demand, feedback about the product, concern, and any new developments in the marketplace.
  • Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
  • Managed budgets effectively, achieving financial objectives while maintaining strict control over expenditures.

Manager

Mahindra & Mahindra
08.2018 - 08.2020
  • Responsible for increasing the overall retail numbers through Digital lead management
  • Handled a team of 19 Digital engagement managers and handled 20 dealerships across U.P
  • Steered for Industry’s First Central Test Drive project for Marazzo and XUV300 at Lucknow and Kanpur
  • Brainstormed for recognizing new sources for generating online leads for the products; managed different sources of lead generation and took care of end-to- end customer lifecycle and aimed to close maximum deals to amplify conversion rate
  • Concern and any new developments in the marketplace.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
  • Achieved departmental goals by developing and executing strategic plans and performance metrics.

Sr Area Manager

Mahindra First Choice Wheels
12.2016 - 07.2018
  • Directed secondary network (royalty dealers) development in the East (Jharkhand) under Mahindra First Choice Banner; encouraging effective relationship management with M&M XMart Team, Dealers, New Car Dealers (NCDs), Direct
  • Selling Agents, and Procurement Channels for effective and interruption-free working procedure
  • Assured quality and process improvement and restructure to maintain process relevancy; encouraged dealers to certify cars and adhered to CI guidelines; acknowledged bottlenecks in the procurement and sales processes and mapped countermeasures; monitored customer complaints to improve customer experience during every touch point
  • Assessed the monthly performance of the dealers, and staff, identified training needs and conducted periodic audits for the same, inculcated behavioral training to close more deals; kept the senior management abreast with all the happenings in the department through regular reports; ensured timely collection of the royalty fees.

Territory Manager - Sales and Service

Mahindra Two Wheelers Division
07.2014 - 12.2016
  • Managed network development in 8 districts including Haldwani, Rudrapur, Pilibhit
  • Budaun, Ghaziabad, Bareilly, Moradabad, and Rampur network; maintained
  • Mahindra Two Wheelers standard norms at stores to ensure store uniformity
  • Entrusted for meeting the dealers, adhering to CI norms, inventory management, planning and implementing strategies as per the budget, plotting for tact that would help in combating the market competition, tracking inquiry management, mentoring, and training the salesperson to ensure boosting the conversion rate of the product
  • Facilitated impactful brand marketing activities including hoardings management, product display, and various sales/inquiry boosting activities for the products

Sales Officer

JK Tyre & Industries Ltd, Bathinda
12.2013 - 07.2014
  • Worked to meet prescribed sales target for the assigned product, Coordinated with dealers and managed a proper inventory in the territory, prepared various business-necessary monthly reports, participated in sales promotional activities to generate product inquiry.

Territory Officer

MRF Ltd, Yamunanagar Depot
06.2011 - 12.2013
  • Assisted in various functions like dealer development and management, competitor analysis, customer engagement and retention, maintained proper dealer management system for assigned territory of Haryana

Education

MBA - EXECUTIVE DIGITAL MARKETING

Vinayka Mission University,, Bareilly
06.2012 - 07.2014

Skills

  • Product Knowledge
  • Customer Service
  • Communication Skills
  • Negotiation Skills
  • Relationship Building
  • Time Management
  • Adaptability
  • Team Work
  • Business Development
  • Consumer Insighting
  • Consumer Marketing
  • Customer Relationship Management (CRM)
  • Customer Segmentation
  • Manpower Management
  • Lead Generation
  • Market Research
  • Marketing Campaigns
  • Performance Management
  • Promotional Activities
  • Territory Coverage Optimization
  • Capability Building
  • Enquiry Management

Timeline

Regional Sales Manager - Livguard Energy Subscription, Uttar Pradesh
09.2023 - Current
Deputy General Manager - Bizpulse Pvt. Ltd
05.2023 - 09.2023
Senior Manager - Mahindra & Mahindra
08.2020 - 05.2023
Manager - Mahindra & Mahindra
08.2018 - 08.2020
Sr Area Manager - Mahindra First Choice Wheels
12.2016 - 07.2018
Territory Manager - Sales and Service - Mahindra Two Wheelers Division
07.2014 - 12.2016
Sales Officer - JK Tyre & Industries Ltd, Bathinda
12.2013 - 07.2014
Vinayka Mission University, - MBA, EXECUTIVE DIGITAL MARKETING
06.2012 - 07.2014
Territory Officer - MRF Ltd, Yamunanagar Depot
06.2011 - 12.2013

Work Preference

Work Type

Full Time

Important To Me

Work-life balanceCareer advancementCompany Culture
Neelendra MishraRSM - Sales & Operation