NEELESH KATOCH
Delhi NCR
Summary
I am an accomplished professional with over 5 years of experience in program and product management, with a specialization in e-commerce, digital transformation, and AI and marketing business consulting. I have successfully led initiatives that bridge strategy and execution, and I have been recognized for my analytical and stakeholder management skills. My analytical approach and focus on results have driven significant improvements in business outcomes, making me a valuable asset to any organization.
Overview
7
7
years of professional experience
Work History
Country Manager, E-commerce
Infosys Consulting
Delhi NCR
01.2025 - Current
- Company Overview: A global consumer electronics e-commerce
- Managed five large-size projects alongside multiple medium and small projects in e-commerce and marketing initiatives.
- Onboarded 15+ projects' business requirements into the backlog, collaborating cross-functionally with Legal, Finance, BA, Architects, SA, HQ teams, UI/UX teams, and AEM teams.
- Partnered with third-party CX vendors to improve NPS for delivery tracking by 10 points.
- Successfully negotiated 25+ feature release dates with local businesses by building rapport through weekly backlog strategy calls, and timely checkpoint updates.
- Features implemented: Trade-in exchange, loyalty partner integration program, reservation promotion TV campaign, delivery CX integrations, extended warranty, delivery modes - next day and time slot, delivery calendars, installation services, and device protection programs, company code migration, currency changes, and other logic and configuration changes in SAP Hybris or AEM development-based features.
Business Consultant, Go-To-Market
Infosys Consulting
Delhi NCR
01.2024 - Current
- Build an AI campaign management roadmap for telecom, with use case prioritization.
- Developed a GTM offering for marketing automation, analytics, digital growth, and an AI enterprise framework to enable AI.
- Delivered 150+ Product screen as BA in CPG project.
Program Manager, Cloud Transformation
Infosys Consulting
Delhi NCR
12.2022 - 03.2025
- Company Overview: Largest premium auto maker
- Regained 100% customer trust in tracking, via leading product delivery for data tracking product. Reduced reporting time from 3 days to 2 hrs and improved accuracy
- Redesigned, managed and automated tracking for 2024-2025 KPI delivery of the program that aligns to the purpose of program business cases and organizational program roadmap. 80% automation achieved for KPI tracking.
- Created 20+ Project plans (IPPs) mapping dependency across teams
- Led stakeholder workshops to drive buy-in for a process accelerator initiative. Standardized migration process for 50k apps.
- Managed 72 milestones and accelerated them to completion and accrual for budget release, based on actual progress.
Senior Business Analyst, Marketing Agency Consulting
Merkle
Pune
05.2018 - 07.2020
- Company Overview: Digital Marketing.
- Lead campaign management with strategic revamps around retargeting, and moving towards automation, to improve account performance by 2x.
- Developed strategies for acquisition, scaling campaigns to scale by 2.5x.
- Created loyalty campaign strategies during COVID to maintain account ROI.
- Weekly marketing analytics to find implement the insights from targeting, product, customer journey, bid management and creative strategy.
- Enabled Snapchat as a GTM channel to improve performance by bringing 2x ROI and 10% spend distributions.
Education
MBA -
IMT Ghaziabad
Ghaziabad, India03.2022
B.Tech -
Vellore Institute of Technology
Vellore, India04.2018
Skills
- Stakeholder management and negotiation
- Product Management
- Project leadership
- Digital marketing ( Social and Google)
- Service design
- JIRA
- Confluence
- Data analytics
- Market analysis
- AI consultant - AI framework, pre-sales, and use case mapping
Accomplishments
- AI, Cloud and Marketing Certified
- Azure AI 900
- GCP Digital Cloud Leader
- Marketing Analytics, Data Camp 2021
- Meta Media Buying and Planning, 2020
- Google Analytics Individual Qualification, 2020
Publications
- AI Marketing Telecom POVs - Infosys Internal
- Energy Addition-Based Virtual Cowl for Performance Enhancement of Scramjet Intake
- Erudite: Capitalizing the Digital Transformation for Growth
Awards
- 2 times Infosys Insta Rise Awards 2023 & 2025 - Best Performer Award
- 2nd Runner Up 2017 AIAA Engine Design Competition - Atlanta, USA
Hobbies and Interests
- Enjoys reading books
- Playing sports
- Maintaining a workout regime
- Flexible to Travel
- Skincare
Timeline
Country Manager, E-commerce
Infosys Consulting
01.2025 - Current
Business Consultant, Go-To-Market
Infosys Consulting
01.2024 - Current
Program Manager, Cloud Transformation
Infosys Consulting
12.2022 - 03.2025
Senior Business Analyst, Marketing Agency Consulting
Merkle
05.2018 - 07.2020
MBA -
IMT Ghaziabad
B.Tech -
Vellore Institute of Technology
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