Neena Bhatt
Kolkata
Summary
Results-driven marketing professional with over 10 years of experience in driving strategic initiatives and enhancing brand visibility. Proven track record of achieving significant revenue growth through innovative campaigns and data-driven decision-making. Core competencies include market analysis, digital marketing strategies, and team leadership. Aiming to leverage expertise to propel organizational success.
Overview
11
11
years of professional experience
Work History
SENIOR MANAGER- MARKETING- EAST DIV
COROMANDEL INTERNATIONAL
Kolkata
02.2023 - 01.2024
- Responsible for the implementation of marketing strategies in the zone, subject to budget parameters at the zonal and territory levels, and supporting zonal sales objectives.
- Allocated and monitored budgets for sales promotion spend at zonal level
- Planned and executed marketing campaigns across multiple channels, including ATL, BTL, social media, events, and content marketing.
- Monitored campaigns with specific objectives, such as liquidation, demonstrations, farmer meets, and field days, and conducting post-market campaign audits.
- Created engaging promotional materials across print, audiovisual, and digital platforms.
- Conceptualized and executed impactful trade promotions, schemes and in-store campaigns.
- Evaluated crop-wise and product-wise potential for market development.
- Compiled and presented weekly and monthly marketing performance reports.
BUSINESS DEVELOPMENT & ANALYST
COROMANDEL INTERNATIONAL
Kolkata
10.2018 - 01.2023
- Awarded All India Best Business Analyst for FY 2021-22.
- Created Power BI dashboards for tracking POS sales daily performance, POS sales trends, and field assistant-level productivity.
- Driving the achievement of 4.5 LMT (125% of target) of POS liquidation through daily tracking in FY22-23.
- Analyzed market data and shared the insights with management for improved business decisions (Market share report, Shelf share report, Competitive Analysis, Reach Width Depth Analysis, Competitor Price tracking, Stock sales ratio, Sales force performance).
- Driving long-term strategic projects, including the GTM plan for the East Division.
- Improved capabilities of the field force for the usage of analytics and BI tools.
- Drove implementation and enhancement of the TIME 2.0 app for monitoring field force performance and optimizing daily activity.
MANAGER -BRANDING & ANALYTICS, SPECIALTY NUTRIENTS
COROMANDEL INTERNATIONAL
Hyderabad
04.2015 - 09.2018
- Annual promotional budgeting for the specialty Nutrition Business unit
- Efficiently utilized and tracked promotional budget of 10 Cr
- Monitored deployment of marketing inputs and tracking overall promotional expenses in ATL & BTL activities at all India level
- Coordinated launch of new products and designing pack as well as entire marketing collaterals
- Coordinated with external creatives vendors for media buying, Production of AVs and designs
- Improved customer database by above 100% with total database of ten lakh consumers conducted farmer/dealer surveys for measuring campaign effectiveness and product response
- Re- designed positioning statement for Sulphamax to replace generic bentonite Sulphur segment. Sulphamax share in total Sulphur portfolio improved to 67% (6.5 Cr) from 36% (13 Cr) in 2017-18
- Farmer feedback study for the newly launched Gromor Accuspray range and Gromor Ultrasol Solanaceae
- Market Size estimation and consumer profiling in major markets (Maharashtra, Karnataka, AP, Telangana, MP, Chhattisgarh) of Water-soluble fertilizers
ANALYST
ICONCEPT SOFTWARE SERVICES
Hyderabad
04.2013 - 03.2015
- Collected functional requirements from clients and designing solution
- Provided insights for conceptualizing new products and supporting new business development
- Conducting trainings of the users at various client locations for Bayer Crop science
Education
PGDM( agribusiness) -
National Institute of Agricultural Extension Management
Hyderabad03.2013
Bachelor of Science - Agriculture
G.B Pant University of agriculture and Technology
Uttarakhand04.2011
Skills
- Branding
- Marketing Analytics
- Market Research
- GTM
- Digital Marketing
- Product Management
- Business Development
- Business Strategy
- Team Management
- Strong Communication
References
- Ms Sirisha Gopu, DGM- Product Management, Coromandel International Ltd, Hyderabad, Telangana, 9963551838
- Mr. Vishal Sharma, DGM – Sales, Coromandel International Ltd, Hyderabad, Telangana, 9100442812
Accomplishments
- All India Best Business Analyst 2021-2022 at Coromandel International
- Recognized for outstanding contribution in Project mLiquidate at Iconcept Software Services
Affiliations
Reading
Yoga
Timeline
SENIOR MANAGER- MARKETING- EAST DIV
COROMANDEL INTERNATIONAL
02.2023 - 01.2024
BUSINESS DEVELOPMENT & ANALYST
COROMANDEL INTERNATIONAL
10.2018 - 01.2023
MANAGER -BRANDING & ANALYTICS, SPECIALTY NUTRIENTS
COROMANDEL INTERNATIONAL
04.2015 - 09.2018
ANALYST
ICONCEPT SOFTWARE SERVICES
04.2013 - 03.2015
PGDM( agribusiness) -
National Institute of Agricultural Extension Management
Bachelor of Science - Agriculture
G.B Pant University of agriculture and Technology
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