Neena Bhatt
Kolkata
Summary
Results-oriented marketing professional with over 10 years of experience in agri-input and IT sectors, dedicated to driving substantial revenue growth through innovative campaigns and data-informed strategies. Proven ability to drive cross-functional collaboration and implement innovative solutions to complex business challenges. Committed to delivering results that exceed expectations while maintaining a focus on continuous improvement and sustainable growth.
Overview
11
11
years of professional experience
Work History
SR. MANAGER- TRADE MARKETING- EAST
Coromandel International
Kolkata
02.2023 - 01.2024
- Initiated and Implemented marketing strategies in the zone, supporting zonal sales objectives with year-on-year growth achievement of 12%.
- Allocated and monitored sales promotion budget of 4 Cr at zonal level
- Planned and executed marketing campaigns across multiple channels, including ATL, BTL, social media, events, and content marketing.
- Created engaging promotional materials across audiovisual, and digital platforms.
- Executed launch of 2 new products – Gromor Nano DAP and Groshakti.
- Conceptualized and executed 5 impactful trade promotions schemes and in-store campaigns.
- Led the promotion of PMKSK scheme by GOI in WB and Odisha and coordinated establishment of 3500 PMKSKs along with State level Dept of Agriculture.
- Created annual promotional plan for the zone and segment- product-wise potential for market development
- Presented weekly and monthly marketing performance reports.
MANAGER- BUSINESS DEVELOPMENT & ANALYST
Coromandel International
Kolkata
10.2018 - 01.2023
- Created three Power BI dashboards for tracking POS sales daily performance, POS sales trends, and field assistant-level productivity.
- Driven the achievement of 4.5 LMT (125% of target) of POS liquidation through daily tracking in FY 22-23.
- Awarded All India Best Business Analyst for FY 2022-2023.
- Created a go-to-market strategy for the East Division with BCG for the channel.
- Trained and improved the capabilities of the field team for the use of MS Power BI.
- Drove the implementation and enhancement of the salesforce app for monitoring field force performance and optimizing daily activity.
MANAGER, BRANDING & ANALYTICS- SPECIALTY NUTRITION BU
Hyderabad
Hyderabad
04.2015 - 10.2018
- Efficiently utilized and tracked promotional budget of 10 Cr
- Monitored deployment of marketing inputs and tracking of overall promotional expenses in ATL & BTL activities at PAN India level
- Coordinated launch of 4 new products and designing packaging as well as entire marketing collaterals
- Coordinated with external creative vendors for media buying, production of AVs and designs
- Improved customer database by above 100% with a total database of 10 lakh consumers.
- Redesigned positioning statement for Sulphamax to replace the generic bentonite Sulphur segment. Sulphamax share in the total Sulphur portfolio improved to 67% (6.5 Cr) from 36% (13 Cr) in 2017-18.
- Conducted Consumer feedback study for the newly launched products- Gromor Accuspray range and Gromor Ultrasol Solanaceae
- Market Size estimation and consumer profiling in major markets (Maharashtra, Karnataka, AP, Telangana, MP, Chhattisgarh) for Water-soluble fertilizers.
ANALYST
Iconcept Software Services
04.2013 - 03.2015
- Collected functional requirements from clients and designing solutions
- Provided insights for conceptualizing new products and supported new business development
- Conducted trainings of the users at various client locations for Bayer Crop Science
Education
Advanced certificate in Digital Marketing & Communication -
MICA,Ahmedabad
Online03-2026
PGDM - Agribusiness Management
National Institute of Agricultural Extension Management (MANAGE)
Hyderabad01.2013
Bachelor of Science - Agriculture
G.B Pant University of agriculture and Technology
Uttarakhand01.2011
Data Foundation -
Google
Online01.2021
Skills
- Brand Management
- Market Research
- Business Development
- Digital marketing
- Strong Communication
- Team management
- Canva
- MS Office 365
- MS Power BI
Accomplishments
Outstanding Contribution for Project mLiquidate ( Bayer Crop science)
Best Business Analyst -FY 22-23 at Coromandel International
Best Business Analyst -FY 22-23 at Coromandel International
Timeline
SR. MANAGER- TRADE MARKETING- EAST
Coromandel International
02.2023 - 01.2024
MANAGER- BUSINESS DEVELOPMENT & ANALYST
Coromandel International
10.2018 - 01.2023
MANAGER, BRANDING & ANALYTICS- SPECIALTY NUTRITION BU
Hyderabad
04.2015 - 10.2018
ANALYST
Iconcept Software Services
04.2013 - 03.2015
Advanced certificate in Digital Marketing & Communication -
MICA,Ahmedabad
PGDM - Agribusiness Management
National Institute of Agricultural Extension Management (MANAGE)
Bachelor of Science - Agriculture
G.B Pant University of agriculture and Technology
Data Foundation -
Google