ActOn
Neeraj Badlani
Brand Manager
Bengaluru,KA
Summary
Results-driven marketing professional offering 10+ years of success in marketing, team leadership and planning. Drives competitive growth for branded products, with strong knowledge of B2B and B2C marketing trends, market conditions and customer buying habits.
Overview
11
11
years of professional experience
13
13
years of post-secondary education
Work History
Brand Manager
Hirect India
Bangalore, Karnataka
12.2021 - Current
- Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Developed innovative marketing campaigns based on key objectives.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Maintained Brand Integrity in terms of Brand Ethos, Brand Communication and Brand Integrity
Marketing Communication Specialist
Neo Group
Bangalore, Karnataka
02.2021 - 12.2021
- Studied market trends and market reaction to promotional activities to propose strategic adjustments.
- Planned and executed promotional materials to drive brand consistency.
- Worked closely with external and internal stakeholders
- Building Marketing Assets – Revamping Website, Email Marketing, Face-Lift of Marketing Collateral Content Updates on Website.
- Creating 30-60-90-day marketing plan for organization – SEO, LinkedIn Sponsored Campaigns
- Marketing research – GBS Hybrid Working Model
- Communicating with Stakeholders – Vendor Management Heads, CIOs, Sourcing Heads, Risk Management Heads
- Go-to-Market Strategies for governance service line of organization – Third-Party Risk Management (TPRM)
Marketing and Brand Manager
Aleron Inc.
Bangalore, Karnataka
11.2015 - 10.2020
- Re-branded organization from Superior Talent India to Acara Solutions India Pvt. Ltd
- Built brand awareness and generated leads while managing internal and external
- Marketing campaigns and programs
- Collaborated with senior sales, recruitment, and other business development executives to create best practices marketing initiatives and media positioning for Vertical markets
- Consulted with US Marcom teams to enhance service based on customer data
- Enhanced profitability to achieve marketing objectives and drive productivity and
- Growth from concept to implementation
- Planned, implemented, and tracked sales and marketing strategies to promote brand products
- Developed innovative marketing campaigns on social media based on key objectives
- Cooperated and worked closely with US communications team to develop marketing strategies to boost brand awareness - tailored as per Indian market
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets
- Executed optimal sales strategies to achieve commercial goals for Pan India market.
Assistant Manager - Global Marketing Operations
Wadhwani Foundations
Bangalore, Karnataka
12.2014 - 11.2015
- Closely working with stakeholders: Faculty, Students (Aspiring Entrepreneurs and Entrepreneurs), Educators and Institutes
- Organizing and managing international events like Entrepreneurs Conclave and Mentoring and training programs for Entrepreneurs
- Managing Training programs for Entrepreneurs and educators from Indonesia, Malaysia and India
- Liaison with field teams in different countries to support successful running of conclaves, conferences, workshops over video conferencing
- Manage video editing of country videos with online team etc.
- Develop and manage social media web presence and managing release of marketing collaterals and coordinating with designing team for information on these three nations.
- Coordinating with Vendors/External and Internal teams for getting marketing collaterals, website content, insight videos in place for stakeholders of foundation: Students, Universities and SMEs.
Senior Analyst - Digital Marketing Operations
Shopzilla Inc.
Delhi, Delhi
01.2012 - 01.2014
- Copywriting for Google SEM Ads, Keywords and other SEM operations
- Promoted to Senior Analyst and Handling Review and QA process with one more human resource on the same
- Imparting trainings, Handling Processes, Direct communications with USA based clients.
- Mapped current business and operational processes and recommended areas for improvement - Majorly PPC, SEM operations
Key Accounts Manager
Innobella Events Management Inc.
Gurgaon, Harayana
01.2011 - 01.2012
- Supported sales and reporting for large and medium-sized accounts.
- Analyzed key competitors to respond to competitive threats.
- Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
- Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment.
- Monitored service after sale and implemented quick and effective problem resolutions.
Assistant Programming Manager
Red Fm, Indore
Indore, MP
12.2010 - 01.2012
- Involved in copywriting (one liner and ad jingles) for Clients presentations with 80% of the listeners gaining interest in the content
- Responsible for providing voice-overs in ads.
- Responsible for handling key accounts for the company, conceptualizing events.
- BTL activities with 61.5% increase in public interaction achieved during my tenure.
Education
High School Diploma -
National Public School
Indore 06.1995 - 03.2003
Bachelor's - Marketing
Devi Ahiliya Vishwa Vidhyalaya
Indore, MP 09.2004 - 08.2008
MBA - Marketing And Advertising
Devi Ahiliya Vishwa Vidhyalaya
Indore 10.2008 - 07.2010
Skills
Content Marketing
undefinedSoftware
Asana
HubSpot
Vtiger
MailChimp
Timeline
Brand Manager
Hirect India
12.2021 - Current
Marketing Communication Specialist
Neo Group
02.2021 - 12.2021
Marketing and Brand Manager
Aleron Inc.
11.2015 - 10.2020
Assistant Manager - Global Marketing Operations
Wadhwani Foundations
12.2014 - 11.2015
Senior Analyst - Digital Marketing Operations
Shopzilla Inc.
01.2012 - 01.2014
Key Accounts Manager
Innobella Events Management Inc.
01.2011 - 01.2012
Assistant Programming Manager
Red Fm, Indore
12.2010 - 01.2012
MBA - Marketing And Advertising
Devi Ahiliya Vishwa Vidhyalaya
10.2008 - 07.2010
Bachelor's - Marketing
Devi Ahiliya Vishwa Vidhyalaya
09.2004 - 08.2008
High School Diploma -
National Public School
06.1995 - 03.2003
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