Neeraj Banarase

Senior Business Development professional with 25 years’ experience in Oil & Gas sector in diverse disciplines viz. Petroleum Retailing, Natural Gas Marketing & Sourcing, Supply Chain, B2B Marketing, Key Account Management & HR with Proven track record as Turnaround Strategist, Change Agent, Quick Learner, with Eye on Rapid Business Growth as well as creating Long-term business relationships in Oil & Gas, Retail, Operations & Technology Sales, and flair for disruptive adoption.

• Retail Sales Distribution Network Expn (Oil & Gas Sector): Development of retail marketing network. ATL/BTL/POS/ outdoor. Disruptive Marketing.
• Natural Gas Marketing: B2B Marketing, Corporate Sales, Product Basket marketing.
• Operations (Oil & Gas Sector): End-to-End management of supply location functions including manpower management; petroleum logistics; Stakeholders’ Buy-in.
• Technology Sales – Key Account Management, Relationship Building, Cross Sales / Up-selling.
• HR Practice – Policy Formation - Inclusivity, Technology Adoption.
• Core Strength – Retail Market Development, Branding, Technology Adoption.

INDIAN OIL CORPORATION LTD., 

• Senior Manager – Employee Services, 03/22, Present, In charge of Employee Services/Claims. Technical & Financial Evaluation of Home Loans, Education Loans & Other claims. Mumbai Based Locations Security., Contributed immensely to path-breaking changes in Home building advance policy. Eliminated preset budget allocation regime for employee claims. Highest ever Home building advance disbursements in 1 year (2023).
• Senior Manager – Retail Sales, Marketing HO, Mumbai, 04/20, 03/22, Pan-India Roll-out of Door-to-Door Diesel supply initiative (DDD). 360o Coordination – Sales force, Statutory approvals, Vendors. Fuel@ Call Mobile App Roll-out. On-boarding dealers/Fuelents to App., Fuel@Call App is highest used app for Direct HSD sales in India. No-noise disruption in HSD Marketing: Onboarding private fuelents.
• Senior Manager – Petrochemicals, West Zone, Mumbai, 04/17, 03/20, Petrochemicals Marketing in Western India (Gujarat, Maharashtra & Goa). Branding, Marketing Campaigns (Generic & Customer centric). Credit Supplies Monitoring. Channel Partner Control & Management., Added One Channel Partner (DCA) in FY18 – Added business ~ Rs. 360 Mn. Ensured seamless Transition from a retiring DCA – No business loss. Change Agent for adoption of Profitability as key focus area.
• Deputy Manager – Gas, New Delhi, 04/13, 03/16, Natural Gas Marketing in Western India (Gujarat, Maharashtra & Goa) & Sourcing. C-Level B2B Marketing for RLNG business. Gas Sourcing – Spot Contracts. Downstream Contract Management. Focused Customer Gatherings. Sourcing of Spot gas from domestic players viz. GAIL/PLL/GSPC. Cross-selling liquid fuels viz. Furnace Oil, HSD & LPG., Envisaged a disruptive contract method: RE-Firm – Leveraging PSU ecosystem. New business worth INR 1600 Mn in FY'14 & INR 2600 Mn in FY'15 captured. 14 New customers added – Highest in RLNG history by one officer. MOUs signed with 21 new customers in One-Day – A record in 2013. 'Total Fuel Solution' contract introduced – Entry barrier.
• Assistant Manager – Operations, Sabarmati, Ahmedabad, 09/10, 06/12, Key Person handling Terminal operations. Management of Supply Location: S&D, P/L Receipt, QC. Co-ordination with refineries, AFS, Sales Team. Boundary Management., 40% Reduction in over-time expenses (FY'12 over FY'11).
• Assistant Manager – Retail Sales (Vapi, Gujarat), 05/09, 08/10, In-charge of retail sales in U/T of Daman and U/T of Dadra & Nagar Haveli. Ensuring market share growth & achieving sales targets through retail network. Single person responsible for petroleum sales in U/Ts of Daman, D&NH. Co-ordination with U/T administration for uninterrupted supplies. Ensuring statutory approvals for development of new outlets., Mitigated major dispute with VAT Department & Restarted 6 outlets. Launched innovative 'Free Petrol' scheme for 'Servo 4T', resulting in 4x growth.
• Officer – Sales (Surat-2 Sales Area), 02/05, 04/09, Key person responsible for sales in part of Surat District. Achieving sales targets through retail network. Developing Retail Outlets in Highway & Rural Segments. Non-Fuel revenue. MIS, Sales projections., 12 new outlets Commissioned. 90% of existing Retail Network Modernized. 'KSK for Gram panchayat' concept bagged 'Bharat Vikas Ratna award'.

• ORIENT TECHNOLOGIES PRIVATE LIMITED, 08/04, 02/05, Business Development Executive, Sales of Citrix & Storage Solutions (NAS/SAN). Identifying sales leads, prospecting and achieving sales targets. Identifying opportunities to up-sell & cross-sell. Business Networking., Captured new business worth INR 7 Mn.
• DIVAS OFFSHORE SOFTWARE TECHNOLOGIES P. LTD., 09/02, 04/03, Business Development Executive, Sales of Custom ERP solutions. Making sales oriented research. Identifying sales leads, Prospecting, and converting leads into business.

• Date of Birth: 01/17/77
• Marital Status: Married

• Adopted several Path-breaking methods specially in critical situations. Turned around Market Trends through multi-pronged approaches & People/Relationship Management.
• Indian Oil Corporation Limited, HR: Pan-India implementation of Real Estate Management Systems that resulted in 99% reduction in failed payments/reworking., Highest ever home building advance disbursement (2022) ~ Rs. 150 Mn., Fuel Retails Sales: Nation-wide Roll-out of Door-step fuel initiative. [Fuel@Call] – A major business disruption (2020). New business of size of ~ Rs. 3.06 Bn., Turnaround of negative market trend 2006 and 2008., Smooth Onboarding of merged dealer network (IBP merger)., Natural Gas Business: Instrumental in framing 'Total Fuel Solution' and 'RE-Firm' – an innovative contracting method for an unbeatable edge over competition. (2014-16), Petrochemicals Business: Key role in driving paradigm shift from volume based product focus to profitability based product focus of sales., Operations: Drove Operational Efficiency initiatives to save ~ Rs. 24 Mn.
• Orient Technologies (P) Ltd, Mumbai: Established practice of 'Customer Account Based Sales' – a paradigm shift from 'Vertical Based approach' (2004).
• Savita Oil Technologies Ltd, Mumbai, Introduced the concept of 'Mechanic Mela' (2003), Adoption of Vernacular media for deeper market reach, Re-launched region-specific ATL campaigns., Propelled POS/BTL campaigns – A Paradigm shift from traditional approach.