Neeraj Dudani

ABOUT COMPANY
Platinum Health Supply is Australian owned and
operated business that aims to provide a high level of
service within each and every purchase. They aim to
take every client and future customer through a
journey that explores the widest range of PPE products
to meet any Platinum Health Supply is more than just
one stop shop for all things PPE, but a trusted adviser
that knows how to keep your organization.
health & safety compliant.

THE GOAL:
Platinum Health Supply came to us looking for support
with digital marketing and Google Adwords in order to
drive the business. Build a strong online presence across
Google through targeted content. Generate leads
through paid advertisements for PPE kits bulk order. The
main goal was to only target B2B clients who may require PPE kits for daily work and would be willing to buy it in bulk. Crisp and clear communication to outrank competitors on the basis of best account
management and spend metrics.

THE STRATEGY:
We came up with a two-fold solution- one was to
analyse the Digital media trends and target potential
customers and generate leads. The second was to
re-market and reach out to users who had previously
visited our client's website and encourage them to
purchase their products.

The content and creative images that were created for
the Adwords Campaign were to the point, highly
attractive, and conveyed a clear message about
Platinum Health Supply business vision to sell PPE kits
online.

We used an integrated digital marketing strategy to
specifically target B2B clients from each specific
location. Our team implemented the best cost per click
strategy based on every device and pin code.

We also managed to generate maximum leads in
minimum cost by optimizing the lead nurturing activity.

THE RESULTS:
With the help of expert Google marketing strategies,
we managed to adhere to and surpass our client's
requirements and managed to deliver the desired
results well in time with ROI.

-We generated 80% leads within a month of the
launch of the lead generation Campaign for PPE
kits.
-The average leads per day increased to 50 leads.
-89% Increase in revenue from paid search
-50% Lower Cost Per Conversion
- $50,000 Conversion Value Per Month

ABOUT COMPANY
Filomena Salon & Spa was created in 2009 in the heart of the Tri Cities, Coquitlam British Columbia. Voted one of the top salons in the area lead by Shawna Russell (IG@hairbyshawna_russell - 66K Following) With a team personally created by Shanwa, guided by her passion and mastery of the hair. Their goal is to create hair that makes you feel your best. Their team of artists are fun and professional and waiting for you!

THE GOAL
Filomena Salon & Spa wanted to generate more leads at a lower cost. They approached us to help develop an online presence for their already expanding business. The company had no social media avenues to communicate with clients, relying solely on word of mouth and business listings. I was selected as to deliver the entire project including social media development,branding and marketing on Google platforms.

THE STRATEGY
Filomena Salon and Spa partnered with us to develop an omni-channel digital marketing strategy. We utilized social and Google advertising to promote their service by targeting both prospective and current users that have already engaged with their brand or have
engaged with similar content on social media. We are proud to say that, in the span of only eight months, we have seen the number of bookings for Filomena Salon and Spa go up by over 500%; these campaigns alone account for approximately 45 leads per month.

We went through a series of posting on Facebook and Instagram campaigns that would not only boost brand awareness, but get new customers through the door by increasing appointment bookings to allow the salon stylists can get down to doing what they do best. Our top designers have created stunning social ads, and each week, we support SEO and branding through stimulating posts on various
social media profiles. We help to facilitate connection and communication through organic like building, customer engagement, and interactive postings. Through the use of hashtags, engaging graphics, and industry-related shares, we're able to promote a
positive and consistent image for Filomena Salon & Spa.

THE RESULTS

Filomena Salon & Spa lead-generation campaign, which ran from November 1, 2019–February 29, 2020, brought new customers and sales. With such strong growth, the business is expanding the sales team.

Results Included:
• 1,500 leads generated
• 500% Increase in Bookings
• 95% Sales Uplift

ABOUT PROJECT:
The Pore Company is a leading skin care brand based
out of Miami. It's Veteran owned and globally
operated brand striving to make beautiful clear skin
more achievable than ever. They give it ALL to make
being glamorous more convenient. The company has
the porefect tools and vegan skincare products to
keep your face beautiful, clean and radiant.

THE CHALLENGE:
The client wanted to create an engaging online
campaign for their products. The idea was to relate the
brand and its products to the multi-faceted women
who take care of their family just like the products take
care of their skin.

THE INNOVATION:
To highlight all the features, the campaign was made
with creative info graphics. The idea was to keep it as
simplistic as possible, so that everyone could
understand the benefits of the products. The entire
concept was designed to the international ethos of the
brand. We came up with the following:
• Display Ads
• Search Ads
• Google Shopping Ads
• Remarketing
• Gmail Ads

THE OUTCOME:
The result was a quick that acts as a sales aid to their
reps visiting website. It completely gets the beauticians'
and the end customers' buy-in because of the very
relatable and contemporary approach. The campaign
aligned perfectly with their products and price
strategy.

WHAT THEY ACHIEVED:
73% Of the inquiries came from GOOGLE ADS
310% Incremental in conversion products procurements
50% Lower cost per conversion