Summary
Overview
Work History
Education
Skills
Certification
Languages
Hobbies and Interests
Timeline
Generic

Neeraj Kumar

Hyderabad

Summary

A keen individual always looking for something new to build

Digital marketing professional with comprehensive knowledge in SEO, SEM, content strategy, and social media management. Proven track record of driving growth and enhancing brand visibility through innovative campaigns. Strong focus on collaboration and adaptability to meet evolving team needs. Reliable in delivering impactful results and improving performance metrics.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Digital Marketing Manager

Keka Academy
06.2025 - Current
  • Company Overview: Keka Academy is an Initiative by Keka HR that provides certification courses for HR aspirants and professionals, also Cohort such as HR Forge.
  • Website revamped - increase in engagement time of 7 mins on average from 2.5 mins per active user.
  • Increasing daily registered users from 20 average registrations to 50 average registrations, increasing the CTR by 3% and increasing the website impressions by 40%.
  • Implemented On-page (Keyword Research+Building topical Authority+ GEO+AE0) & Technical SEO, increasing the website traffic from 700 to 2500 in a month.
  • Fixed website health to 100% via analyzing the gaps by Screaming Frog and ahrefs (removing broken pages, optimizing website speed, optimizing sitemap)
  • Listed Keka academy courses on Udemy to increase visibility and exposure of brand to international audience.
  • Implemented mix-panel to create a marketing funnel and track monthly active logins.
  • Created an HR career roadmap predictor tool using AI that can give you a full learning plan with a prediction of your suitable next career path.
  • Achievements/Tasks

Team Lead

Keka Academy
03.2023 - 06.2025
  • HR forge 1.0 - a 6-week HR learning cohort involving weekly assignments that amassed up 1000 registrations, 680 attendees, the highest, and 100 people graduated from the program via wati campaigns, email campaigns, and Meta ads.
  • HR Forge 2.0 - follow-up to HR Forge 1.0 with 4x scaling, massed up 4000 registrations, 1200 attendees, and 480 people graduated by the end via wati campaigns, email campaigns, and Meta ads.
  • HR Rise Up - Organized a 3-week online HR case study competition in Bangalore with 22 colleges participating and 56 teams in total. Senior Industry Experts judged the competition.
  • Creating an annual GTM and Reachout Strategy.
  • Scaling Keka Academy from 0 to 20,000 registrations in 2 years via managing a team of 4 people.
  • Achievements/Tasks

Brand Initiative Associate

Keka HR
06.2023 - 06.2024
  • Brand promotional campaign on Instagram & LinkedIn - conducted more than 12 influencer promotional campaigns on LinkedIn during this period, reaching 4 Million+ impressions and 40,000 likes.
  • Funding Social PR campaign - promoted keka HR over linkedin and instagram business pages such as Marketing Mavericks, Marketing News & MOM.
  • YouTube promotion campaign - via HR YouTube channels, such as corporate diaries and the IIM Guy and Mehar Batra.
  • Organized 2 Influencer Offline events, one in Hyderabad and Delhi, with a total of 60+ influencers to increase brand awareness.
  • Wrote a script with RVCJ YT channel that gained 4.5 Million views and produced 80 demo SQLs.
  • Achievements/Tasks

SEO Analyst

Keka HR
01.2022 - 06.2023
  • Keyword research & interlinking of blogs - performed for 200+ blogs.
  • Backlink building - performed weekly outreach strategy for building backlinks on the website (paid+free), also via HARO.
  • Performed Semantic SEO to increase topical authority and increase blog visibility.
  • Aggregator research - performed aggregator research for 15+ SEA, MEA regions for 30+ keywords for HR tech business expansion using VPN and creating deals with G2, Capterra, IndiaMart, etc bringing in 100+ demos monthly.
  • Achievements/Tasks

Digital Marketing internship

Expertshub
06.2021 - 07.2021
  • Made a digital outreach plan for a travel company including SEO, Content and social media.
  • Presented my plan before the company to get approved.
  • Created 5 promotional layout pamplet on canva.
  • Achievements/Tasks

Education

E.E.E

BIT Bangalore
Bengaluru
06.2022

ICSE/ ISC Board - undefined

Hill Top School
06.2017

Skills

  • SEO (On-page Technical)

  • Team Management

  • Online Event Campaign Management

  • LinkedIn Marketing

  • Aggregator research

  • Social Media

  • Meta Ads

  • Google Analytics

  • Google Search Console

  • Conversion rate optimization

  • Website performance optimization

  • Influencer Campaign

Certification

  • Performance marketing (Growth School) 03/2025 - Present
  • Social Media Marketing (Hubspot) 05/2024 - Present
  • Inbound Marketing 04/2022 - Present

Languages

English- (80/100)
Hindi- (80/100)

Hobbies and Interests

Guitar, Singing, Building something new, Running

Timeline

Digital Marketing Manager

Keka Academy
06.2025 - Current

Brand Initiative Associate

Keka HR
06.2023 - 06.2024

Team Lead

Keka Academy
03.2023 - 06.2025

SEO Analyst

Keka HR
01.2022 - 06.2023

Digital Marketing internship

Expertshub
06.2021 - 07.2021

ICSE/ ISC Board - undefined

Hill Top School

E.E.E

BIT Bangalore

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