NEERAJ MEENA

• Leading strategic planning, creative alignment, and brand communication for clients across real estate (Embassy Group), Home interiors (HomeLane), and F&B brands.
• Acting as the central business lead across all client touchpoints, ATL, digital, activations, and performance.
• Driving new business development through pitch strategy, prospecting, and market insights.
• Mentoring cross-functional teams and aligning delivery with strategic goals.

• Led business development initiatives, expanding agency clientele across retail, FMCG, and education verticals.
• Oversaw campaign strategy and delivery for key projects, aligning creative output with brand goals.

• Crafted brand identity and partnership strategy for a new-age travel platform.
• Built brand narratives across experiential, digital, and influencer marketing.

• Led integrated marketing and repositioning efforts for Namaste India and Morpheus Brandy.
• Aligned product messaging with regional market insights to improve visibility and recall.

• Directed strategy and execution for marquee brands: Airtel Broadband, Airtel DTH, Red FM, Rajnigandha, Info Edge, ITC WelcomHotels.
• Instrumental in driving 360° brand campaigns from conception to deployment. Delivered year-on-year growth in brand performance and account revenues.

• Managed key accounts like Yakult, Suzuki Motorcycles, Hindware, and Daikin.
• Led market specific strategies, helping Japanese brands localise and grow in Indian markets.

• Clients: DLF, JK Tyre, Attero, S Tel
• Supported creative briefing, campaign rollout, and on-ground execution.

Conducted in-depth field research on India’s nomadic tribes, including interviews, participant observation, and photographic documentation for a feature on the lifestyles, rituals, and contemporary challenges of communities like the Gadulia Lohar and Rabari