Reading books, travelling, exploring new things
NEERAJ NAYAN
Sales & Marketing Professional With 16 Years Experience In Education Industry.
Road No. 2, Tripurari Nagar, Manjhi Tola, Adityapur - 1, Jamshedpur
Summary
A matured & highly motivated professional with over 16years of experience in education industry in different roles. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. Expertise in franchising, business development, operations, strategic planning, sales & team management, strong business process understanding & a keen eye on P&L.
Overview
16
16
years of professional experience
5
5
years of post-secondary education
3
3
Language
Work History
Senior Manager - Marketing & Operations
K12 Techno Services Pvt. Ltd.
03.2023 - Current
- Looking after setting up of the school project, coordinating with team of inhouse architects and the partner schools for school designing as per cbse by laws.
- Guiding the partner schools with Marketing office, Demo Room, Counseling Room set up guidance.
- Handling the sales & marketing team of schools assigned to me.
- Monitoring staff performance by actively engaging in and observing day-to-day activities.
- Increased YOY new enrolment number with 36% Last year Vs This Year as on date.
- Responsible for strategizing the launch plan of the upcoming school. Designing the entire process for pre-launch & launch marketing for upcoming schools.
- Recommended and implemented successful strategies to maximize revenue.
- Heading marketing strategies for partner schools.
- Handling the diversified market of schools present in Eastern & Southern India
- Responsible for hiring & training of marketing staffs at Partner schools.
- Driving partner schools for offline & online marketing in local area with unique marketing opportunities in their catchment.
Regional Manager - Sales & Marketing
Little Millennium Education Pvt Ltd & Millennium Education Management Pvt Ltd
Based at Jamshedpur, Bihar | Jharkhand | Odisha | Chhattisgarh
05.2022 - 02.2023
- Heading the department of Sales & Marketing for the assigned region with 70+ schools.
- Looking after developing the Franchise Network & providing support to the existing network in the region.
- Promoted company by giving exciting and dynamic presentations to customers.
- Monitored 70+ staff performance by actively engaging in and observing day-to-day activities.
- Participated in promotional opportunities and onboarding of new accounts.
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Led targeted training programs to educate staff on product benefits and service capabilities.
- Grown the territory from 12 schools to 70+ schools in 4 years & enrolment from 600+ to 6500+ enrolments.
Area Sales Manager
Little Millennium Education Pvt Ltd | Millennium Education Management Pvt Ltd
Based At Kolkata, West Bengal | North East | Jharkhand
07.2018 - 04.2022
- Responsible for new franchise acquisition of Little Millennium Preschool & Millennium World School in the assigned region.
- Identifying, Negotiating and Collaborating with prospect Business Collaborators.
- Accountable for overall budget of the assigned regions in terms of Sales & Operations.
- Enhancing Business Volumes & Growth | Achieving Revenue & Profitability Norms.
- Demographic Study, feasibility analysis of location, guiding new franchise for operational inputs & site set-up, preschool launch planning.
- Responsible for guiding support team on ground with new ideas for Centre level marketing, sales training, monitoring quality compliance of SOPs.
- Team Management & growth of franchise centers.
- Preparation of Annual Marketing Plan for assigned region.
- Increased the per sales revenue by 25%. Also raised quality of centres in given region
Business Development Manager (Sales & Operation)
Maya Entertainment Limited (A division of Aptech Limited)
04.2017 - 07.2018
- Strategy Planning for Franchise Sales & Operational Support in East for MAAC Brand.
- Responsible for New Franchise opening in the proposed locations.
- Target Achievement of Admission as well as Old Collection.
- Delivering Seminar in Colleges and Schools.
- Looking after smooth functioning of franchises in the Region.
- Centre visit on regular basis with the audit check.
Territory Manager
Zee Learn Limited
11.2012 - 03.2017
- Territory Handled - Nov 2012 to Mar 2016 - Jharkhand, Odisha & Bihar | Apr 2016 to Mar 2017 - West Bengal & Andaman & Nicobar.
- Single point of contact for the Business Partner and Coordinating with him for smooth function of Franchise academic centers.
- Identification of potential segments in the city for conducting activities.
- Organize new initiatives and determining marketing activities for the same.
- Brand Building of the school in the target markets and inspecting the centers.
- Ensuring academic processes and delivery are of the best quality as per the company standards.
- Visiting and Inspecting the centers with respect to the training imparted.
- Monitor market Intelligence within the industry in terms of market.
- Development, new projects, competitive activity, new customers etc.
- BP meets/Conclave.
- Tier correction and its procedure-Completion/Lost enquiry/Market survey/Catchment analysis.
- Meeting enrollment targets month on month.
Area Development Manager (Sales & Placement)
The Institute of Computer Accountant (ICA)
01.2011 - 11.2012
- Looking after the sales planning and execution of 16 centers in Jharkhand & Bihar.
- Handling Sales and Placement Team of All the centers.
- Responsible for New Franchise opening and Atom Centre opening in remote areas.
- Responsible for regulating the BPL Projects through MORD, Government of India.
- Target Achievement of Admission as well as Old Collection.
- Delivering Seminar in Colleges and Schools for Degree Programs of LPU.
- Responsible to make Tie – ups with Schools to run the Computer Programs.
- Looking after placement of students, in form of employer generation, employment generation.
- Centre visit on regular basis with the audit check.
Sr. Business Development Executive
IIJT Computer Education Pvt. Ltd
05.2010 - 01.2011
- Business Promotional Activities in Jamshedpur and nearby location of Jamshedpur.
- Conducting Seminars in School and Colleges.
- Looking after Corporate Sales for study Packages designed for School, College and Companies.
- Coordinating a Team of Six Sales Promoters.
- Database generation.
- Admission Conversion.
- Coaching -Tuition Tie - Ups.
Customer Acquisition Executive
Frankfinn Institute of Airhostess Training
02.2008 - 04.2010
- Business promotional activities in Jamshedpur (Local), 18 District of Bihar & Jharkhand.
- Maintaining MIS reports for the Centre and handling the reporting part.
- Conducting Seminars in Schools and Colleges all across Bihar and Jharkhand.
- Giving Presentation in Seminars in Out Station Locations.
- Database generation & Market research.
- Finding newer avenues for tapping of clientele.
- Handling customer queries.
- Admission Goals and Conversions of enquiry.
Education
MBA - Marketing
Lovely Professional University
Punjab 07.2011 - 06.2013
Bachelor of Accountancy -
Karim City College
Jasmashedpur 07.2006 - 06.2009
Intermediate - undefined
DBMS Career Academy
Matriculation - undefined
St. Mary’s English high school CBSE
Skills
Franchising
Accomplishments
- Awarded as Most Promising New Comer – Sales 2019 at Little Millennium.
- Awarded for Highest KRA achievement & Core Value Champ for midyear 2019-20 at Little Millennium.
- Brand Champion of FY 2013-14 for Low cost BTL Marketing Activities at Zee Learn Limited.
- Awarded as a Team Member of Best Region for Business Growth in FY 2013-14 at Zee Learn Limited.
- Employee of the Month for Sep 2014 for 205% achievement for Enrolment Target at Zee Learn Limited.
- Certificate of Appreciation from Zonal Manager for Outstanding Performance in the 1st month of Joining at Zee Learn Limited.
- Awarded with Arjuna Award for Best Placement Drive at ICA.
Interests
Additional Information
- Father’s Name - Mr. Rabindra Prasad Singh.
- Date of Birth - 5th March’ 1986.
- Permanent Address - Road no.-2, Tripurari Nagar, Manjhi Tola, Adityapur-1, Jamshedpur.
- Nationality - Indian.
- Religion - Hindu.
Timeline
Senior Manager - Marketing & Operations
K12 Techno Services Pvt. Ltd.
03.2023 - Current
Regional Manager - Sales & Marketing
Little Millennium Education Pvt Ltd & Millennium Education Management Pvt Ltd
05.2022 - 02.2023
Area Sales Manager
Little Millennium Education Pvt Ltd | Millennium Education Management Pvt Ltd
07.2018 - 04.2022
Business Development Manager (Sales & Operation)
Maya Entertainment Limited (A division of Aptech Limited)
04.2017 - 07.2018
Territory Manager
Zee Learn Limited
11.2012 - 03.2017
MBA - Marketing
Lovely Professional University
07.2011 - 06.2013
Area Development Manager (Sales & Placement)
The Institute of Computer Accountant (ICA)
01.2011 - 11.2012
Sr. Business Development Executive
IIJT Computer Education Pvt. Ltd
05.2010 - 01.2011
Customer Acquisition Executive
Frankfinn Institute of Airhostess Training
02.2008 - 04.2010
Bachelor of Accountancy -
Karim City College
07.2006 - 06.2009
Intermediate - undefined
DBMS Career Academy
Matriculation - undefined
St. Mary’s English high school CBSE
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