Neeraj Sharma
Senior Marketing Manager
Mumbai
Summary
As a strategic and digital-first marketing leader with 17 years of experience in the pharmaceutical sector, I have a proven track record of delivering business results through the development and implementation of comprehensive marketing, product, and sales strategies. I have successfully built market-leading brands across acute and chronic specialties and grown the country's largest urology division through impactful marketing campaigns, high-performing team cultivation, and effective technology utilization
Overview
17
17
years of professional experience
2008
2008
years of post-secondary education
Work History
Senior Marketing Manager
Tablets (India) Ltd.
12.2024 - Current
- Created engaging content for various social media platforms, boosting follower count and overall engagement rates.
- Managed a team of marketing professionals, resulting in increased productivity and project success rates.
- Implemented data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.
- Led a rebranding initiative that resulted in improved consumer perception and increased sales revenue.
- Collaborated with sales teams to develop targeted materials for prospective clients, resulting in higher conversion rates.
Marketing Manager - Gyn (majorly) and Pedia Segment
Eris Lifesciences
08.2023 - 07.2024
- Oversee division with portfolio value of 120 Crores, ensuring strategic planning, efficient resource allocation, and optimal performance
- Crafting and executing comprehensive marketing strategies and campaigns tailored to Gynaecology segment, driving brand awareness and customer engagement
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Associate Director and Marketing Head
Cipla Ltd.
06.2022 - 07.2023
- As head of marketing function for largest Urology brand in India, valued at over Rs 305 crore, let talented team of six professionals to drive success of brands through innovative marketing strategies and initiatives
- Accountable for the Profit and Loss (P&L) of the Urology division by effectively managing revenues, costs, and budgets
- Collaborate with cross-functional teams and analyse key performance metrics to identify areas for improvement and optimize market share while reducing costs
- Develop and implement effective budgeting strategies by analysing financial data and market trends, as well as understanding unique needs of business, thereby ensuring financial stability and profitability
- Spearhead efforts to increase adoption of Urimax among physicians by developing targeted campaigns and initiatives aimed at expanding usage of Urimax in medical community
- Achieved mprovement in GC% of Urimax by working across multi-functional teams to successfully implement packaging modifications
- Oversaw successful launch of line extensions for Urimax, including Urimax Z and Urimax S, which contributed to brand's continued growth and success
Assistant Marketing Manager
Alkem Laboratories Ltd.
07.2017 - 06.2022
- Responsible for Pentacare division, which had a turnover of 80 crore
- Led the Dementia & Alzheimer's therapy, consisting of brands like Donep and Donep M, as well as the depression portfolio, consisting of brands like Newcita, Newcita Plus/Lite, and Mini
Group Product Manager
Intas Pharmaceuticals Ltd.
07.2013 - 06.2017
- Responsible for overseeing a diverse portfolio valued at Rs 45 crore
- Portfolio included Stroke basket (Storax, Storax PR), Antidepressant (Rexipra, Zaptra), Methylcobalamin (Rejunex, Rejunex OD, Rejunex Plus), and Anxiolytic (Zapiz) portfolios
- Managed product lifecycle from ideation to sunset, prioritizing features based on customer feedback and business goals.
Product Manager
Cadila Pharmaceuticals Ltd.
05.2012 - 06.2013
- Responsible for overseeing a diverse portfolio valued at Rs
- 30 crore and leading strategy and marketing campaigns for multiple multi-specialty brands, including Amlodipine (AmdepinT), Vasograin, Lorfast MT, and Lorfast
- Collaborated with both internal and external teams to plan and launch a patient awareness campaign called 'I REMEMBER', which reached 10,000 clinicians and 600,000 patients
- Planned and launched multiple innovative initiatives, including digital and phygital programs, which helped shape the therapy and increased the number of new patients in the funnel
- Developed and launched a range of highly effective marketing campaigns that drove significant growth and positioned each portfolio for optimal success in the competitive pharmaceutical market
- Ensured that team stayed up-to-date on industry trends, developed data-driven insights, and collaborated effectively with cross-functional teams to execute each marketing campaign with precision
- Planned and executed all national and zonal conferences for the CNS division by leading teams and vendors, selecting suitable venues, and ensuring smooth logistical operations throughout each event
Product Manager
Troikaa Pharmaceuticals Ltd.
09.2011 - 04.2012
- Responsible for managing a portfolio valued at 17 crore and overseeing the marketing campaign for the flagship brand Dynapar AQ
- Additionally, worked closely with the international marketing team to provide medico-marketing and promotional tools for the European and African markets
Assistant Product Manager
Torrent Pharmaceuticals Ltd.
06.2008 - 08.2011
- Played a significant role in the successful launch of the new division called 'EXTRA URBAN', which was specifically created to cater to the needs of Class 2-6 towns and rural markets
- In addition to my marketing role, I was also entrusted with the responsibility of spearheading sales development efforts in the Uttar Pradesh and Madhya Pradesh states
- I was part of the Vista Division team and contributed to the marketing campaigns for a range of products, namely Diclogesic, Diclogesic SP, Veloz, Veloz D, and Joincerin
Education
PGDPM -
University of Mumbai
MSc. - Microbiology
GKV
Skills
Marketing strategy
Accomplishments
- Digipharmx award at Alkem for DONAPP
- Big Bang award at Alkem for DONAPP
- Applaud marketing award at Alkem for DONEP-M (2017, 18, 19, 20)
- Star Achiever at Intas in FY 2014-15 & 2016-17
- Super Star Achiever at Intas in FY 2015-16
- Promoted to assistant marketing manager at Alkem, 2019
Brandsmanaged
- Rexipra
- Zaptra
- Storax
- Storax PR
- Lorfast
- Chymocad
- Lorfast - MT
- Dynapar AQ
- Diclogesic
- Diclogesic SP
- Joincerin
- Torfur
- Urimax
Timeline
Senior Marketing Manager
Tablets (India) Ltd.
12.2024 - Current
Marketing Manager - Gyn (majorly) and Pedia Segment
Eris Lifesciences
08.2023 - 07.2024
Associate Director and Marketing Head
Cipla Ltd.
06.2022 - 07.2023
Assistant Marketing Manager
Alkem Laboratories Ltd.
07.2017 - 06.2022
Group Product Manager
Intas Pharmaceuticals Ltd.
07.2013 - 06.2017
Product Manager
Cadila Pharmaceuticals Ltd.
05.2012 - 06.2013
Product Manager
Troikaa Pharmaceuticals Ltd.
09.2011 - 04.2012
Assistant Product Manager
Torrent Pharmaceuticals Ltd.
06.2008 - 08.2011
MSc. - Microbiology
GKV
PGDPM -
University of Mumbai
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