Neeraj Srivastava

Summary

Distribution Management ~ Key Account Management ~ Channel Management PROFESSIONAL ABRIDGEMENT Experienced business executive with over 18 years’ experience in Business Development, Sales & Marketing, Key Account Management & Channel Management. Proficient in exploring & developing new markets, brand promotion, new product launch, accelerating growth and achieving desired sales goals. Skilled in developing strong business relationships with customers; experience in managing large accounts and territories as well as finding and converting prospects to customers. Extensive experience in setting up and managing business operations which require deep understanding of critical business drivers in multiple markets and industries. A proven leader with clear focus on market penetration and growth as the major focus areas. Passionate about numbers. Knows what it takes to drive and how to drive and is ready for such drive. Extensive experience with top Medical Device & Health-care Solution company in India. Proficient at technical and commercial aspects of healthcare industry. Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.

Overview

years of professional experience

Languages

Work History

Manager

India Medtronic Pvt Ltd

11.2017

Medtronic is the world’s largest medical technology company, offering an unprecedented breadth and depth of innovative therapies to fulfil our Mission of alleviating pain, restoring health, and extending life
Lead CPU negotiations, drive One Medtronic deals from top corporate accounts
Extend Key Account Management framework to individual units of corporate hospitals
Lead the execution of Strategic Account Plans by multi-function teams
Extending the KAM framework to entrepreneur accounts
Identifying Key accounts basis Market Share and Revenue
Responsible for >30% revenue of India Medtronic
Managing 20 different BU’s for all corporate accounts.

Distribution Manager

Nepal

10.2014 - 10.2017

Professional Synopsis:
Experience in Managing distributors operations, implementing performance metrics at distributors
Implement best practices in Distributor operations with key focus on end customer service
Provide business solutions in close conjunction with Business Directors
Review and Plan distributor footprint basis business requirement
Collect and review customers’ requirement and feedback
Source Critical Business data – secondary, inventory, market outstanding etc
Plan and review inventory at distributors, their investment and ROI
In an individual contributor role but work closely with Marketing, Commercial, supply chain, finance, and sales team
Responsible for Primary AOP of North India and Nepal
Managing the business through 20 Distributors
Ensuring NDCs and Review to be completed Monthly/Quarterly
Ensuring settlement of claims every quarter.

Education

B- Tech - Electronics and Instrumentation Engineering

Institute of Engineering and Technology Rohilkhand University

PGPGM - undefined

SPJIMR

Skills

Reduced DSO from 360 days to 150 daysIncreased the pricing 4 times in a span of 2 years to increase profitabilityReceived Recognition from Director continuously for 3 yearsAwarded with MD club award in FY20, Above & Beyond in FY22 along with several Quarterly AwardsPast ExperienceVideocon Industries as Branch Manager Gurgaon(Dec 2012-Sept 2014)As Distribution Manager Heading Delhi Distribution(Feb 2011 till Dec 2012)As Regional Product Manager For Satellite LCD Heading Delhi ,Haryana & RajasthanZone (Sept 2010 to Feb 2011)Professional SynopsisConceptualize, plan, implement and monitor Business strategies to achieve Growth in sales for the allocated region as per Business PlanNetwork Expansion & Key account managementSummarize sales Forecast -product-wise, segment-wise for the allocated regionMonitor the sales and collection of Branch on a daily basis and providing necessary support to the team for successful achievement of the Business planCoordinate with Marketing Dept for implementing marketing/promotional activities at the regional levelPlanning, implementing and organizing New Product Launch, Dealer Meet & Business ConferencesReview and monitor accounts receivable [AR], monitoring balance confirmation/reconciliation statement of branches monthlyTracking of stock ageing, control and action planRegular Visit to Service Centre to monitor and facilitate after sales service processSuggest to Supply chain Management for timely delivery of consignment and performance review & making the process more efficientMentoring and monitoring the performance of the team, training needs identification of the Sales teamAnalyze and report competitors strategies on pricing, placing, promos, schemesProduct featuresNov 2007 till September 2010 with Bharti Telemedia Ltd( DTH ) , New DelhiAs Area Sales Manager– Volume Business GroupWorked as Area Sales Manager in Bharti Telemedia Ltd for Delhi/ NCR RegionResponsible for business of Airtel DTH from Acquisition to after sales activitiesJoined this Organization pre-launch & appointed total network with class distributors in placeI am responsible for Subscription acquisitions, Network management, Distributor Management, System Adherence, Budget Control, field Promo Activities & Training activitiesSuccessfully set up the entire operations for DTH business across Delhi NCRDeveloped trade partnerships with distributors, DSA and retailers, ensuring complete ROI accountability and defined channel margin structureEssayed a key role in the planning and successful execution of Airtel Digital TV employee launch across Noida & Ghaziabad with 5 Airtel Offices It entailed close coordination with TSMs ServiceWorked on own Retail (Airtel Relationship centre), Modern Trade & Multi dwelling Unit (MDU) business models for building alternative sales channelsRated as “Top Performer” in the annual appraisal for FY 2008-09 (only 2 Sales Manager in North India) and rewarded with 150% bonusFeb 2006 to November 2007 : Samsung India Pvt LtdAs Territory Sales Manager –Sales (Was heading South Delhi)Sales and Sales related activities for high end products in premium dealer network of the companyAssessment & Appointment of Right Distributors/Direct Dealers after thorough screeningChannel Management (Distributors & Direct Dealers)Handling Key Brand OutletsAchieving Targets Related to Market Share, Addressability & VolumesActivating Low Performing Dealers & Unlocking Certain key CountersMaintaining Commercial Discipline in Sales & Receivable ManagementHighlightsMarket Expansion with opening of a new Exclusive Showroom and one Brand Shop in South DelhiGrowth in high end business in QtyMay’ 2004 till Feb’ 2006 at Sony India Pvt LtdExecutive Sales – Business DevelopmentLooking after sales of company's products in Delhi& NCR through 50-dealer networkAppointed distributors in the photo channel for DI AccessoriesExpanded the network by taking new channel partners in fold apart from existing CE ChannelAnalyze market trends/competitor analysis/sales performance through channels and other critical trendsMonitoring Merchandising activities by way of glow sign boards and POP, and also ensuring visibility of products in dealer, sub dealer countersOrganizing exhibitions, live demos, launching new schemes and giving free gifts with specific schemesSuccessfully over achieving the Sales targets year after yearOrganized various exhibitions in the territoryRepresented Sony Accessories in an exclusive exhibition called “DIGITAL VISION held in the month of October 2004Represented Sony Accessories in Photo Imaging Asia Show (the largest photo and imaging show in Asia) held in the month of January 2005IT SKILLSWell versed withMS Office (Word, Excel, PowerPoint)

Timeline