NEERAJ
Digital Marketer
New Delhi
Summary
Results-driven Digital Marketing Specialist with 8+ years of experience in performance marketing, programmatic advertising, and analytics-led growth. Proven ability to scale campaigns, optimize spend, and improve ROI across Google Ads, Microsoft Ads, DV360, SEO, and CRO. Strong expertise in data analysis, stakeholder collaboration, and automation-driven reporting.
Overview
9
9
years of professional experience
4
4
Certifications
Work History
Digital Marketing Executive
Smart Ad Media
08.2023 - 07.2025
- Owned end-to-end PPC campaign management across Search, Display, and Performance Max.
- Increased CTR by 25–40% through ad copy optimization, responsive search ads, and audience refinement.
- Reduced Cost Per Lead (CPL) by 20–30% via bid strategy optimization and keyword pruning.
- Improved conversion rates by 15–25% through A/B testing of ads and landing pages.
- Conducted detailed keyword research and match-type analysis to improve Quality Score and impression share.
- Monitored campaigns daily, optimizing bids, budgets, placements, and targeting.
- Implemented and audited conversion tracking using GA4 and Google Tag Manager.
- Delivered weekly and monthly performance reports with insights and optimization roadmaps.
- Key KPIs Achieved: CTR ↑ 40% | CPL ↓ 30% | CVR ↑ 25% | Improved ROAS
Senior Associate
Google Operations Center
05.2021 - 08.2023
- Built, launched, and optimized programmatic campaigns in DV360 for global advertisers.
- Managed Programmatic Guaranteed (PG) deals, ensuring 100% delivery and SLA adherence.
- Implemented brand safety, targeting, and inventory controls across campaigns.
- Collaborated with Google Programmatic Account Specialists on execution and optimization.
- Supervised multiple high-volume projects across industries with strict timelines.
- Analyzed performance data to optimize reach, frequency, CPM, and delivery pacing.
- Key KPIs Achieved: 100% PG deal delivery | Zero brand safety incidents | Improved CPM efficiency
Senior Process Executive
Cognizant
11.2020 - 05.2021
- Managed end-to-end implementation of programmatic campaigns in DV360 across multiple formats.
- Executed PG, Preferred Deals, Private Auctions, and Open Exchange setups with accurate targeting and pacing.
- Ensured brand safety, viewability, and compliance through inventory and policy controls.
- Performed QA checks and troubleshooting for delivery, tracking, and reporting issues.
Senior Advisor
Concentrix Daksh India Pvt. Ltd.
10.2017 - 10.2020
- Designed and optimized PPC campaigns across Search and Display networks.
- Performed continuous keyword research, optimization, and competitor analysis.
- Prepared detailed campaign performance reports and insights.
- Conducted brand lift studies and competitive benchmarking.
- Key KPIs Achieved: Improved CTR & engagement | Consistent CPL optimization
Executive – Back Office Operations
Origo Commodities India Pvt. Ltd.
07.2016 - 07.2017
- Prepared operational and MIS reports for internal teams.
- Built dynamic dashboards and management presentations.
- Coordinated with vendors and stakeholders to resolve data gaps.
Education
Master of Business Administration (MBA) -
SMU
New Delhi01.2017
Bachelor of Commerce (B.Com) - undefined
University of Delhi
01.2013
Skills
Performance Marketing (Google Ads, Microsoft Ads)
Certification
Google Ads Search Certification
Timeline
Digital Marketing Executive
Smart Ad Media
08.2023 - 07.2025
Senior Associate
Google Operations Center
05.2021 - 08.2023
Senior Process Executive
Cognizant
11.2020 - 05.2021
Senior Advisor
Concentrix Daksh India Pvt. Ltd.
10.2017 - 10.2020
Executive – Back Office Operations
Origo Commodities India Pvt. Ltd.
07.2016 - 07.2017
Bachelor of Commerce (B.Com) - undefined
University of Delhi
Master of Business Administration (MBA) -
SMU
ADVANCED EXCEL & DATA ANALYTICS
- Advanced formulas: VLOOKUP, XLOOKUP, INDEX-MATCH, IF, Nested IFs
- Data analysis: Pivot Tables, Pivot Charts, Power Query
- Data cleaning, validation, and reconciliation
- Automated dashboards and performance trackers
- Advanced Google Sheets formulas and reporting
ADDITIONAL INFORMATION
- Strong analytical and problem-solving skills
- ROI-focused and performance-driven mindset
- Effective communicator and cross-functional collaborator