NEERAJA JAGILI
SEO Lead
Bengaluru,Karnataka
Summary
Results-driven SEO Lead with 8+ years of experience driving organic growth and improving SERP rankings. Expert in technical SEO, AI-driven SEO strategies, and data-driven optimization. Proven track record of increasing organic traffic by 30%+ and improving conversion rates through automation, analytics, and cross-functional collaboration with product and engineering teams.
Overview
8
8
years of professional experience
1
1
Certification
Work History
SEO Lead
BankBazaar.com
01.2019 - Current
- Led end-to-end SEO strategy for one of India's largest financial marketplaces, driving a 30%+ increase in organic traffic across CIBIL score, credit card, loan, and insurance verticals.
- Elevated 50+ target keywords into Top 10 SERP positions through content optimization, internal linking, and structured data (schema markup) implementation.
- Reduced crawl errors by 25% by auditing and resolving indexation issues, broken links, and redirect chains using Screaming Frog and GSC.
- Improved Core Web Vitals (LCP, CLS, FID) across key landing pages, contributing to a 20% uplift in conversion rates through page experience improvements.
- Integrated AI and Python-based automation tools for keyword clustering, rank tracking, and technical SEO audits — reducing manual effort by ~40%.
- Built GA4 event tracking frameworks and Looker Studio dashboards to report SEO performance to product and leadership stakeholders.
- Collaborated with product, engineering, and content teams to align SEO priorities with product roadmap; presented data-driven SEO roadmaps to senior stakeholders.
- Performed log file analysis to understand Googlebot crawl behavior and optimize crawl budget for large-scale paginated and faceted pages.
SEO Analyst
Houseey
01.2018 - 12.2018
- Executed on-page and off-page SEO campaigns for a real estate platform, improving keyword rankings and organic traffic across property listing categories.
- Conducted technical SEO audits identifying and resolving site health issues including duplicate content, missing meta tags, and slow page load times.
- Researched and implemented long-tail keyword strategies for city-level landing pages, increasing targeted organic sessions by 15%.
- Monitored GSC and GA performance weekly, reporting ranking movements and traffic trends to the marketing team.
Education
M.Tech - undefined
Jawaharlal Nehru Technological University (JNTU)
01.2017
B.Tech - undefined
Jawaharlal Nehru Technological University (JNTU)
01.2013
Skills
- SEO Strategy
- Technical SEO
- AI in SEO
- Generative AI
- Prompt Engineering
- NLP
- SEO Automation
- Keyword Research
- SERP Optimization
- CRO
- Core Web Vitals
- Schema Markup
- Structured Data
- Site Migrations
- Log File Analysis
- Keyword Cannibalization
- Topical Authority
Websites
Certification
- Google Analytics 4, Hands-on proficiency
- Google Search Console, Hands-on proficiency (8+ years)
Key Projects And Achievements
- Technical SEO Audit (BankBazaar), Led a comprehensive site-wide audit that improved overall site health score by 20%, resolving 300+ issues across indexation, structured data, and page speed.
- Automated Rank Tracker, Built a Python-based Windows tool for bulk SERP rank tracking across 500+ CIBIL and credit keywords, eliminating manual tracking effort.
- AI-Driven Content Optimization, Implemented NLP-based keyword clustering and content gap analysis workflows using Python and Generative AI, improving topical authority across the credit vertical.
- GA4 Migration & Event Tracking, Supported GA4 migration and designed custom event tracking for CTA clicks on high-traffic BankBazaar pages using GTM.
Timeline
SEO Lead
BankBazaar.com
01.2019 - Current
SEO Analyst
Houseey
01.2018 - 12.2018
M.Tech - undefined
Jawaharlal Nehru Technological University (JNTU)
B.Tech - undefined
Jawaharlal Nehru Technological University (JNTU)