Neerav Mehta

Handling tech operation for my startup based out of Dubai. We are providing end to end solutions for pet needs, that includes their food, treats, grooming and boarding. I am working to provide tech solutions to end consumer to fulfill their pet needs.

I have had the privilege of leading the data platform for Uber's advertising ecosystem, a critical function that plays a vital role in evaluating the return on ad spend. Given Uber's significant investment in advertising, we developed ETL pipelines to collect real-time and batch data from all channels partners, followed by necessary transformations and quality checks to ensure the accuracy, freshness, reliability, and availability of the collected data.

Our team meticulously processed and prepared the data for further downstream analysis, specifically, attribution and spend. Through advanced data modeling and analytics, we were able to generate actionable insights that helped Uber make informed decisions to optimize advertising spend and maximize ROI. Overall, I am proud to have contributed to the success of Uber's advertising initiatives through my leadership of this critical data platform.

As the leader of the Advertising Technology platform at Bharti Airtel, I was responsible for the successful development and management of the platform that collated demand from advertisers and supplied ads across Airtel's properties, including Wynk, Xstream, and Airtel Thanks. This entailed leveraging sophisticated targeting algorithms and rule engines based on user attributes, affinity, and market demands.

From inception, I led the development of a high-performing platform capable of serving 100 million monthly active users within a 95th percentile response time of 100ms and a peak load of 4500 TPS. This ambitious endeavor required the management of a dedicated team of 35 engineers, whom I mentored and guided in their career progression.

Through my leadership and strategic planning, we achieved remarkable success in delivering a robust advertising technology platform that enabled Bharti Airtel to effectively monetize its digital assets while providing advertisers with a highly targeted and effective advertising solution.
References:
https://www.airtel.in/ads https://www.livemint.com/companies/news/airtel-enters-advertising-business- launches-adtech-platform-11614149055111.html

I was responsible for website, m-site and PWA of Myntra and Jabong. This role involved roadmap planning, requirements gathering, architecture discussion and execution of overall business strategy. In this role I used to lead a team of 18 engineers and I was responsible for their mentorship and career growth. Process setups and stakeholder management were intrinsic part of this role. My team delivered PWA in shortest possible time and executed many high traffic sales.