Neetesh Gupta
Delhi-NCR
Summary
Experienced Ecommerce Business Manager skillful in monitoring and managing daily business operations with focus on continuous improvement. Transforms underperforming operations into successful enterprises using resourcefulness and high-level business acumen. Decisive and analytical with 9 years history of successful industry performance.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Business Head- Ecommerce & Category Management
India Today Group
Noida
10.2022 - 04.2023
- Building Video commerce Marketplace platform from 0-1 for ITG
- Owned P&L, Marketing & Sales, Planning, Strategy etc
- Built new business partnerships to drive customer acquisition and generate revenue
- Tracked sales, click-through rates, and conversion rates by marketing campaign for comparison
- Established pricing and delivery terms based on current market trends and costs
- Developed innovative marketing campaigns to drive substantial sales
- Created fresh, engaging, and compelling copy for marketing and promotions
- Maintained detailed record of sales activities and compared trends to identify underserved areas and opportunities for improvement.
Assistant Manager-Onboarding & Category Management
Flipkartwholesale.com
New Delhi
04.2021 - 05.2022
- Category Management & Seller Growth-Fashion & Lifestyle
- Managed GMV 25+Cr/ Yearly B2b ecommerce portfolio of fashion Category
- Owning Category P&L, Merchandising, setting up new function and teams for company's growth
- Focusing on MSME vendors and aligning with b2b ecommerce
- Building Strategy, Planning & Promotions, etc
- Drive sales and control costs to support revenue and profitability targets.
Cluster Manager- New Territory Expansion
Ajio.com (Reliance Retail)
New Delhi
09.2020 - 03.2021
- New Territory Expansion & Seller Strategic management for Fashion category
- Targeting MSME Vendors in Tier-2 cities
- Owned Category P&L, Merchandising & Logistics
- Coordinated merchandising and marketing strategy for the onboarding of new manufacturer
- Oversaw coaching, mentoring and performance of procurement team, providing constructive feedback in supportive environment
- Used market intelligence and management information to develop and implement category plans and strategies.
Senior Manager- Category Growth & Seller Ecosystem
Nextdoorhub.com
New Delhi
04.2018 - 04.2020
- Category Management & Seller Ecosystem, Built an Omni channel (Kiosk) platform for remote location customers
- Monitored product availability and product shortages daily to maintain appropriate stock levels
- Calculated and set selling pricing, considering sales platform, competitor research and category strategy
- Promoted sales through digital marketing channels to increase sales and client retention
- Wrote comprehensive sales strategies to inform marketing approach and delivery
- Coordinated with colleagues regarding pricing and sales incentives to achieve marketing goals.
Area Manager-Business Development &Category growth
Craftsvilla.com
New Delhi
05.2016 - 02.2018
- Maintained up-to-date and detailed knowledge of market developments in procurement category, influencing supply market to deliver business requirements
- Conducted market research and analysis to provide insights into how to increase competitiveness of products
- Negotiated Transfer prices at manufacturer levels to increase profit margins
- Monitored product availability and product shortages daily to maintain appropriate stock levels.
Business Development Executive
Snapdeal.com
Gurgaon
08.2015 - 03.2016
- Sourcing & Category Growth-Fashion & grow sales by 50% within the three months
- Planned strategic brand-building events to expand product portfolio
- Delivered performance updates, quarterly business reviews and planning meetings
- Maintained up-to-date knowledge of industry, target accounts and competitive landscape.
Vendor Consultant
Flipkart.com (Payroll on Team lease Ltd.)
New Delhi
04.2014 - 07.2015
- Seller onboarding in all categories
- Stayed updated on product developments, additions, upgrades, and removals by reviewing product catalogues regularly
- Conducted process presentations for sellers to obtain an extensive understanding of functions, usability, and features of seller portal
- Used excellent negotiation skills to secure best prices, deals and contracts for products.
Education
M.B.A Marketing -
I.A.I.T
Ghaziabad, UP01.2014
B.B.A Management -
Hierank Business School
Noida, UP01.2011
10+2 Science -
J.N.V.M. Inter college
Kanpur, UP01.2007
Skills
- Category Management
- Buying
- Handling P&L
- Marketing strategy development
- Business development
- Product development
- Brand-building strategies
- Competitive and trend analysis
- Team leadership
- Competitor analysis
- Sales trend forecasting
- Running Online campaign
- Google Analytics
- Sponsorship and promotions
- Salesforce CRM
- Goods procurement
- Relationship building and management
- Market Trend Analysis
- Data Collection
- Process Improvement
- Business Partnership Management
- CRM Software
- Business Generation
- Consulting
Websites
Certification
- MSBM-Professional Certification in Public Relation & Management (06/20-Present)
- CareerNinja-Certificate of SEO Basic (07/23-Present)
Accomplishments
- Achieved Exponential Revenue Growth: Successfully led the B2B and B2C ecommerce portfolio for various categories, consistently delivering impressive revenue growth. Increased the monthly GMV from 50L to 25+Cr. Yearly., resulting in a significant boost to the overall flipkart business performance. Implemented effective strategies to increase (GMV) from 1.35 Cr to an impressive 12Cr. on a monthly basis, demonstrating substantial business growth and financial success of Craftsvilla.
Languages
English
Advanced (C1)
Hindi
Bilingual or Proficient (C2)
Timeline
Business Head- Ecommerce & Category Management
India Today Group
10.2022 - 04.2023
Assistant Manager-Onboarding & Category Management
Flipkartwholesale.com
04.2021 - 05.2022
Cluster Manager- New Territory Expansion
Ajio.com (Reliance Retail)
09.2020 - 03.2021
Senior Manager- Category Growth & Seller Ecosystem
Nextdoorhub.com
04.2018 - 04.2020
Area Manager-Business Development &Category growth
Craftsvilla.com
05.2016 - 02.2018
Business Development Executive
Snapdeal.com
08.2015 - 03.2016
Vendor Consultant
Flipkart.com (Payroll on Team lease Ltd.)
04.2014 - 07.2015
M.B.A Marketing -
I.A.I.T
B.B.A Management -
Hierank Business School
10+2 Science -
J.N.V.M. Inter college
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